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... of the cornice. Designers/Engineers: Hunter Douglas Horizontal Blinds Division ... Blinds. Dealers learn to get past the price issue, hear testimonials from ..... can save favorites to “My Workbook,” a customized page that acts as a takeaway.
2009

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Hunter Douglas New 6-Foot Freestanding Display from Hunter Douglas Category: Point of Sale Display The Hunter Douglas 6-Foot Display was developed to help dealers communicate the numerous product choices available to the consumer. Amongst the 27 different product categories, 35 different operating systems and hundreds of styles, colors and finishes, dealers must adequately showcase vertically oriented products such as Luminette® Privacy Sheers, Skyline™ Gliding Window Panels and Duette® with Vertiglide™ to the customer so that the product’s unique features and benefits are properly understood. This modern-looking display is made in a dark wood with silver accents to coordinate with any and all Hunter Douglas display systems. The unit is two-sided and will showcase two products per side — all products are identified with prominent, interchangeable signage. Four-color outdoor graphics on each side not only provide a sense of depth but also adds to the overall attractiveness of the unit. It can easily be transported anywhere within the dealer’s showroom due to the concealed wheels which firmly lock in place for safety. The Hunter Douglas logo is clearly visible at the top and sides of the display. Designers/Engineers: Hunter Douglas Corporate Marketing Team

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Hunter Douglas Designing Windows Concise Guide from Hunter Douglas Category: Consumer Education Many retailers have suggested to us that, while the existing Designing Windows magazine is a great handout/leave behind for consumers who are engaged in making a purchase, they would prefer a less expensive version which they could use with a much larger group of prospective customers. To meet this need, Hunter Douglas introduced the Designing Windows Concise Guide. This 36-page booklet features the 16 most prominent Hunter Douglas products. It measures approximately 5" x 7" and is printed on recycled paper. In addition to product information, the guide also features spreads on what makes Hunter Douglas products Green and the iMagine™ Design Center. Dealer feedback has been extremely positive.DISTRIBUTION January 2009: Over 7,000 dealers received 20 Concise Guides in the Stop The Great Energy Giveaway Promotional Kit. Week of January 5: All Fabricator Marketing Managers received 100.Week of January 12: Available to order. Sold in cartons of 50 at $25 per carton.Week of May 5: A Spanish version will be made available to consumers and dealers. Designers/Engineers: Hunter Douglas Corporate Marketing Team

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Hunter Douglas Country Woods® Expose™ Wood Cornice Sample Book from Hunter Douglas Category: Sampling Program Country Woods® Exposé™ Wood Cornices from Hunter Douglas, designed to match all Country Woods® wood blind colors and complement other Hunter Douglas window fashions or drapery treatments, are assembled and hand-finished by genuine craftsmen. To assist dealers in selling these fine products, Hunter Douglas has developed a portfolio sample book, similar to other Exposé sampling, which displays all 46 Country Woods colors. It also includes a photo book with room-setting photos used over an array of Hunter Douglas window fashions. The photo book includes actual size photos of the cornice profiles with dimensions and the feature and options are explained. This provides a compact selling tool instead of having to carry around actual large physical pieces. The kit included instore merchandising offers for all dealers, allowing the creation of a showcase wall or in-store vignette with layered window treatments and topped with a cornice to show a consumer the craftsmanship and beauty of the cornice. Designers/Engineers: Hunter Douglas Horizontal Blinds Division

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Hunter Douglas Dr. Bill Training Video from Hunter Douglas Category: Trade Education To sharpen selling skills and have some fun at the same time, Hunter Douglas developed the 30-minute video and highlights brochure “Combating the Competition: Hunter Douglas Horizontal Blinds Selling Secrets Revealed” featuring the one and only Dr. Bill. Dr. Bill has hard-hitting action steps for selling Hunter Douglas Horizontal Blinds. Dealers learn to get past the price issue, hear testimonials from successful dealers around the country, and see Sally Morse in action and learn her strategy for building a business for the future. They also find out how to get the most out of their time and maximize profitability. Comparative product information highlights the exclusive features and benefits of Hunter Douglas Horizontal Blinds. Designers/Engineers: Hunter Douglas Horizontal Blinds Division

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Hunter Douglas 2009 Cadence® Soft Vertical Blinds Sample Book from Hunter Douglas Category: Sampling Program The new sampling features deck pages with an all-new, functional look, displaying all 81 SKUs available and allowing viewing of the louvers from the front and back for a more accurate impression of the actual blind. Decks are removable as well. On the inside cover a Motif hand sample illustrates louver orientation. Beautiful new captioned room photography is shown throughout.The new Cadence Design Guide included in the sampling is a valuable tool that helps the dealer and his/her customer determine which Cadence Fabric By The Yard color best coordinates or contrasts with their Motif or Impressions selection. It also assists with fabric and louver coordination and is visually impacting and educational. The SoftChoice top treatment styles are also showcased. Collateral includes: Cadence and SoftChoice sell sheets, Color Wheel that makes the fabric and louver selection even easier and contains all of the information in the sample book. Housed in each sample book, the wheel can also be hung from the Cadence in-store display, Cadence consumer brochure, Softness Takes Shape consumer brochure, providing a snapshot of the Cadence, SoftChoice and Fabric by the Yard programs, and including space for consumers to make note of their favorite style and color. The brochure also references the Hunter Douglas iMagine™ Design Center. Prelaunch display promotion details. Designers/Engineers: Hunter Douglas Window Designs Division

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Hunter Douglas 2009 Cadence® Soft Vertical Blind Collection Category: Verticals/Panel Tracks Cadence® Soft Vertical Blinds from Hunter Douglas offer a patented, unique curved louver profile for a draped fabric appearance. The new 2009 collection features two choices: Cadence Motif™ with five styles of fabric louvers with 39 color choices and Cadence Impressions™ with six styles of richly textured printed vinyl that evoke the look and feel of textured fabric in 42 color options. Over 60 percent of the colors are new. The collection also offers Fabric by the Yard cut yardage and SoftChoice® Top Treatments in three timeless styles: Swag & Cascades, Mock Roman and Upholstered Cornice. The Crestover™ Wood Valance in genuine basswood is now available in 10 finishes. All blinds come with a DualFold™ double-tiered valance. The patented, award-winning Paramount® Contoured Headrail system now offers three control options: PermaTilt® Wand Control (standard), PermAssure® Safety Wand and Chain and Cord. Specialty systems are also now offered in custom shapes and motorization. Designers/Engineers: Hunter Douglas Window Designs Division

Hunter Douglas Skyline™ Gliding Window Panels from Hunter Douglas with PowerGlide® 2.0 Motorization and New Fabric Valance Category: Verticals/Panel Tracks Skyline™ Gliding Window Panels from Hunter Douglas are versatile enough to be used as a stand-alone product, with an overtreatment or even as a room divider, and now, they offer the ultimate in form and function – PowerGlide® 2.0 with Platinum™ Technology motorization.PowerGlide 2.0 offers total motorization control at the touch of a button. It combines infrared and radio frequency operation in a single remote control and allows customers to control single or multiple Hunter Douglas shades at once. It is easy to install in customers’ homes and as in-store displays as well. PowerGlide 2.0 offers the ability to tie in directly with many home automation systems. What’s more, the Skyline motor is one of the quietest and most powerful on the market, driving up to a 384" track.Beyond the addition of motorization, Skyline Gliding Window Panels are now offered with a richly textured fabric valance. This elegant new 3.5", larger-profile valance adds a soft, designer touch to any size window opening and is available in all eight coordinated color options. Designers/Engineers: Hunter Douglas Window Designs Division

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Hunter Douglas Skyline™ Gliding Window Panels from Hunter Douglas with PowerGlide® 2.0 Platinum™ Technology Category: Motorization Now Skyline™ Gliding Window Panels from Hunter Douglas offer the ultimate in form and function with PowerGlide® 2.0 with Platinum™ Technology motorization.PowerGlide 2.0 offers total motorization control at the touch of a button. It combines infrared and radio frequency operation in a single remote control and allows customers to control single or multiple Hunter Douglas treatments at once. PowerGlide 2.0 offers the ability to tie in directly with many home automation systems. What’s more, the Skyline motor is one of the quietest and most powerful on the market, driving up to a 384" track. The modular motor attaches and detaches from the headrail, allowing for easy installation in customers’ homes and in-store displays. Smart design and a color-coordinated motor keeps the motor hidden from view. Designers/Engineers: Hunter Douglas Window Designs Division

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Hunter Douglas 2008 Provenance® Woven Wood Shades Sample Book from Hunter Douglas Category: Sampling Program The 2008 Provenance® Woven Wood Shades Collection from Hunter Douglas is sampled in a three-book set that provides consumers with a wider assortment of fabrics and design options. Book 1 contains all Grasses fabrics; Book 2, the Bamboo, Wood and Reeds and Book 3, the Accessories (edge banding and lining options). The set includes innovative features to make it easier to sell from. The larger photo booklets feature detailed fabric shots to show the natural characteristics; updated technical pages; removable, numbered swatches and more. The set also includes a special offer for display shades, swatches and a free portfolio that holds up to 14 fabric swatches to customize each sales presentation. Designers/Engineers: Hunter Douglas Window Designs Division

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Hunter Douglas 2008 Provenance® Woven Wood Shades Collection Category: Roman, Roller & Pleated Shades With unmatched style, selection and craftsmanship, Provenance® Woven Wood Shades, by Hunter Douglas, are perfect for today’s casual lifestyle. In addition to our classic favorites, the new line features new colors, materials and weaves which truly lead the market in style and selection. With an array of new and exclusive fabric and design choices dealers can now sell the product in more areas of the home than ever before. Already the most diverse selection available, the 2008 Provenance Woven Wood Shades Collection includes 20 fabric styles for a total of 77 SKUs. There are 41 new fabric choices featured in nine new collections and two line extensions, among them a faux leather to offer a sophisticated look, chenille yarns to create a softer hand and many more. A new Hobbled style option accompanies the Classic and Roman styles and includes gentle, uniform folds in the shades even when fully lowered to create added depth and dimension at the window. A technically innovative Quiet motorization option is also offered. Enhanced edge banding options include both a narrow and wide Grosgrain in seven fashionable colors as well as a Chevron option in four neutral colors. The energy-efficient privacy liners are now available in new colors – Ivory, Cocoa or Chocolate – for a more consistent color match and the Micropleat liner includes a cordlock. Additionally, there are improved valance returns that are easy to install and adjust to create a refined look. Designers/Engineers: Hunter Douglas Window Designs Division

2009

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Hunter Douglas 2008 Provenance® Woven Wood Shades Collection Category: Green – Sustainability Provenance® woven shades from Hunter Douglas utilize natural materials and rapidly renewable resources like bamboo, reeds and grasses and are the perfect way to bring the beauty of nature into the home for today’s casual lifestyle. Provenance woven woods, like virtually all Hunter Douglas products, have passed rigorous standards and test procedures and are GREENGUARD Indoor Air Certified®. This is more than any other industry company. What’s more, Hunter Douglas products have also been certified by GREENGUARD for Children & SchoolsSM. Designers/Engineers: Hunter Douglas Window Designs Division

Hunter Douglas Platinum™ Technology Wireless Wall Switch Category: Motorization Hunter Douglas Platinum™ Technology combines the best features of infrared (IR) and radio frequency (RF) communication to control motorized window fashions. This proprietary system will now be available with an easy-to-install wireless wall switch for a new level of convenience when operating Hunter Douglas motorized window fashions. Customers can still use a Platinum remote, but for operating window fashions from the same place every time they can install this switch in the room. With a slim profile that blends almost anywhere, the wireless wall switch can be secured to any interior wall. The stylish Decora design also allows for installation in any standard electrical junction box. The switch is battery-powered for ultimate flexibility and operates on PowerRise®, PowerTilt™ and PowerGlide™ 2.0 systems with built-in Platinum Technology. Designers/Engineers: Hunter Douglas Motorization Team

Hunter Douglas EasyPull™ Traverse System by Paris Texas Hardware Category: Drapery Hardware The patent-pending EasyPull™ Traverse System, exclusive to Paris Texas Hardware, makes draperies easier than ever to operate — just pull and release. Best of all, the system has only one retractable cord, which enhances child safety. With universal parts, this system also allows a choice of right or left pull without re-stringing, just rotating. Ideal for residential and contract markets, the EasyPull system’s heavy-duty track holds up to eight pounds per foot. To order, simply choose from several options such as one-way draw, double tracks or adding mitered corners. Next, choose the pole length and style. Finally, select from one of 23 finishes. Every EasyPull component is available in gold or bronze to color-coordinate with the wood fascia finishes. Installation is easy also. Designers/Engineers: Paris Texas Hardware Product Development Team

Hunter Douglas Hunter Douglas Alliance Key Training Category: Trade Education Key Training is a required one-on-one support program customized for each new Hunter Douglas Gallery® and Showcase Priority Dealer® that debuted in late 2008. It’s designed to guide dealers through the programs and services available to make sure they’re taking full advantage. Each dealer is assigned an expert Alliance trainer, who keeps in touch and guides him/her through live Web conference training that makes learning easy.Depending on the Alliance program, Key Training includes: The Alustra® Collection,No Interest Financing,eMarketing Program,The Professional Customer Management ProgramSM (PCMP) HD Meeting,Manage Your Site, Answering Service, Planning a Grand Opening Event.How it works. Someone from the program calls and introduces themselves. They schedule the dealer to come to the Unlock Opportunity with Alliance = Participation HD Meeting Web conference, encourage him/her to attend the Website Tips HD Meeting Web conference, provide instructions on how to complete their online activation courses, provide a Website worksheet to complete, and set a date for the one-on-one Manage Your Site live Web conference session.Training can take anywhere from two weeks to four or more. “ The Key Training opened me to an understanding of the world of Internet business tools,” says Cloud 9 Designs, an At-Home Consultant Showcase Priority Dealer® in Aurora, Colo.“ The Key Training was very helpful — and painless too!” says The Drapery Shop, Inc., a Hunter Douglas Gallery® in Vista, Calif. Designers/Engineers: Hunter Douglas Alliance Programs Team

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Hunter Douglas “The Savvy Shopper’s Guide to Shutters” from Hunter Douglas Category: Consumer Education “ The Savvy Shopper’s Guide to Shutters” from Hunter Douglas is an educational piece that gives consumers an inside view on how to make a wise shutter purchase. Using five key elements that consumers should take into consideration, this brochure breaks down the many components of shutter shopping and helps buyers make an informed decision. This brochure provides useful tools including a style selection worksheet and photos with detailed descriptions about the construction, performance and value of the products. Additionally, the brochure offers information about how to get the level of service a consumer deserves and a final checklist for them to use while shopping. This brochure was developed in 2008 and made available to consumers, for free, by calling the provided 800 number. Since its release, more than 2,400 brochures have been distributed to consumers. Newspapers across 20 states have recognized the value of the information presented in this piece and 184 newspaper articles have appeared as a result for a total of more than 18 million consumer impressions. This brochure is multi-functional, helping both consumers and window covering dealers by offering a better understanding of the value of products within the shutter market. Designers/Engineers: Hunter Douglas Custom Shutter Division

Hunter Douglas “Profits by Design” Training Program from Hunter Douglas Category: Trade Education The Hunter Douglas “Profits by Design” tele-seminar from Luminette® Privacy Sheers debuted this January to rave reviews from the hundreds of Hunter Douglas Gallery® and Showcase Priority Dealers® who participated. It was so successful, that it is now available online on the Hunter Douglas Learning Center for all aligned dealers. “Profits by Design” was developed after Hunter Douglas conducted extensive research into determining the profiles of highly successful dealers selling Luminette Privacy Sheers and examining what sales strategies they used. The best practices study revealed that believing in the product and in his/her ability to sell were keys to dealer success. The training seminar was then created to communicate and leverage those discoveries as well as to incorporate general selling and self-promotion strategies from renowned sales and marketing coach Fred Berns, who is also a speaker and author.The program was presented by Berns in a series of three tele-seminars in a conference call format each with 40 minutes of content and 20 minutes of dealer interactive Q &A. Session One covered: Sell Yourself! How to Get them to Buy from You; Session Two: Up-Selling, Cross-Selling, Top-Down Selling and More; and Session Three: Overcoming Price Objections. Participating dealers were sent a program recap after each session. What’s more, these dealers were offered special pricing for individual sales coaching with Berns, with the Luminette Privacy Sheers team matching the cost for an additional coaching session. Designers/Engineers: Luminette® Marketing Team

Hunter Douglas GlacierScreen™ Solar Shading Fabrics from Hunter Douglas Contract Category: Roman, Roller & Pleated Shades An innovation in roller shade fabrics, the new GlacierScreen™ line from Hunter Douglas Contract delivers looks, durability and truly clean performance. Created using manufacturing techniques that avoid the use of VOC-emitting substances to eliminate off-gassing, these fabrics also feature anti-microbial properties. GlacierScreen fabrics are certified to meet GREENGUARD, GREENGUARD Children and Schools and Oeko-Tex standards for assessment of harmful substances in textiles. Customer response has been very positive with the following responses: no smell or odor from fabric; antimicrobial attributes that are ideal in many project applications; overall appearance of fabric is always complimented. Designers/Engineers: Hunter Douglas Contract

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Hunter Douglas New Hunter Douglas Contract Roller Shade Binder Category: Sampling Program This newly designed binder provides comprehensive information and samples for the Hunter Douglas Contract Roller Sahde Program, including new fabrics such as GreeScreen® fabrics, GlacierScreen™ fabric and fabrics with Enduris™ Glass Core. The binder also has complete product specifications, diagrams and technical details, as well as information on GREENGUARD Certification. The binder has been very well received by the sales force and customers. Designers/Engineers: Hunter Douglas Contract

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Hunter Douglas Vignette® 2009 Sample Book Master Kit from Hunter Douglas Category: Sampling Program The new sample book has been completely redesigned inside and out and is easy to use in both in-store and in-home selling situations. It features a striking cover design with a sophisticated color palette and contemporary “V” pattern. Extraordinary product photography is sure to capture customer’s imagination. Fabric decks with striking product photography snap in and out for easy and convenient sales presentations.The Alliance Master Kits include a specially-sized Tiered™ EasyRise™ hand sample in the Shantung Ginger Jar fabric and color and three comprehensive product sell sheets. Designers/Engineers: Vignette® Marketing Team

Hunter Douglas 2009 Vignette® Modern Roman Shades Collection from Hunter Douglas Category: Roman, Roller & Pleated Shades The 2009 Vignette® Modern Roman Shades Collection from Hunter Douglas offers a clean, uncluttered look from both inside and outside the home, no matter which lifting system or design option is chosen. It offers 12 woven fabrics and 94 fabric/color combinations in three fold sizes and three opacity options.This collection has the most dramatic enhancements in the history of the product line. The 10 introductions include: three new fabrics — Grasslands with the look and feel of natural woven fibers with no need for edge binding, borders or trim, Shantung with the appearance of Chinese silk and India Silk the look of raw silk; 34 new trend-forward colors; a Tiered™ design option that stacks; the LiteRise® lifting system with its cordless simplicity; retractable cord UltraGlide® Top-Down/Bottom-Up lifting system; specialty shapes with template-free ordering; expanded Vignette Tailored™ choices – this 6" flat fold is now available in all Vignette fabrics and colors; and wider widths – some in single widths up to 96". Designers/Engineers: Vignette® Product Development Team

Hunter Douglas Vignette® Modern Roman Shades with LiteRise® Lifting System from Hunter Douglas Category: Green – Health and Environmental Safety The LiteRise® system that enhances child and pet safety by eliminating potentially dangerous operating cords and raises and lowers the window fashions with a gentle touch on the bottom rail is now available for the first time on Vignette® Modern Roman Shades from Hunter Douglas. It is offered on the Vignette Tiered™ stackable design option, the new opening price point for Vignette shades, making it especially affordable for young families.Vignette with LiteRise provides a low-profile headrail for reduced mounting depth — ideal for shallow windows and French doors. What’s more, the narrow edge gaps on inside-mounted shades provide the highest energy efficiency of any Vignette lifting system or design option. In addition, Vignette Modern Roman Shades, like virtually all Hunter Douglas products, have passed rigorous standards and test procedures and are GREENGUARD Indoor Air Certified®. This is more than any other industry company and significantly more products in general than most companies. What’s more, Hunter Douglas products have also been certified by GREENGUARD for Children & SchoolsSM. Designers/Engineers: Vignette® Product Development Team

Hunter Douglas Vignette® Specialty Shapes from Hunter Douglas Category: Specialty Applications Vignette® Modern Roman Shades from Hunter Douglas are now available in Specialty Shapes — arches and angles, the two most popular shapes. Available with a new template-free ordering option, which dramatically simplifies the ordering process, Vignette Specialty Shapes are offered for perfect, imperfect and extended arch and angle shapes. The shade is inside-mounted, remains lowered and is inoperable. Vignette Specialty Shapes allows dealers to cover almost any window with a Vignette Modern Roman Shade. Designers/Engineers: Vignette® Product Development Team

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Hunter Douglas Vignette® Top-Down/Bottom-Up with UltraGlide® from Hunter Douglas Category: Green – Health and Environmental Safety The popular Vignette® Top-Down/Bottom-Up design option from Hunter Douglas, which represents 10 percent of Vignette sales, is now available with the UltraGlide® lifting system. This system features a retractable pull cord that remains a constant length after raising and lowering the shade for enhanced child and pet safety. The system provides greater flexibility with light control and added privacy. The fabric-covered headrail conceals the fabric folds when the shade is fully raised. Fabric folds stack neatly at bottom of window when the shade is lowered from the top down.In addition,Vignette® Modern Roman Shades, like virtually all Hunter Douglas products, have passed rigorous standards and test procedures and are GREENGUARD Indoor Air Certified®. This is more than any other industry company and significantly more products in general than most companies. What’s more, Hunter Douglas products have also been certified by GREENGUARD for Children & SchoolsSM. Designers/Engineers: Vignette® Product Development Team

2009

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Hunter Douglas New Cocoa/Maple Three-sided Hunter Douglas Custom Shutter Collection Display Category: Point of Sale Display With the introduction of the new Hunter Douglas Contemporary Gallery® Display environment, The Hunter Douglas Custom Shutter Collection has introduced a new sophisticated cocoa/maple threesided shutter display that coordinates beautifully with the Gallery display to showcase all three products — Heritance®, Palm Beach™ and NewStyle® in one small footprint. Enhancements include: A beautiful cocoa and maple color palette. Three shutter openings that are each 20" wide by 36" tall to create a consistent look for a showroom and offer the ability to feature a range of configurations. The triangle foot of the display requires only 2.5' to maximize floor space. Designed with versatility in mind, dealers can easily convert it from a free-standing triangle display, to a rotating display, to a wall display. Optional features such as the spinner base and the wallmounting kit are popular options among dealers.The collection poster series, which highlights the unique features and benefits and crosscoordination opportunities between the three brands, can be mounted behind the shutter openings. Designers/Engineers: Vignette® Product Development Team

Hunter Douglas Skyline™ PowerGlide® 2.0 Launch Kit from Hunter Douglas Category: Sampling Program Everything dealers need to sell motorization and the new fabric valance is included in the new Skyline Launch Kit from Hunter Douglas. For only $25, dealers will receive over $500 in product and advertising rebates. In addition, once sales collateral is removed, the kit itself turns into an eye-catching countertop display. In order to give more dealers incentive to place a Skyline display in their storefront, Hunter Douglas is offering a display promotion through March 31, 2009, which offers 85 percent off standard or motorized displays with the new fabric valance, in select colors and styles, for all Hunter Douglas dealers. Engineers/Designers: Hunter Douglas Window Designs Division

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Hunter Douglas The ExploreSM DVD Series from Hunter Douglas Category: Trade Education The ExploreSM DVD training series from Hunter Douglas is designed to help dealers gain detailed product knowledge ranging from topics such as specifications and measuring to care and cleaning to accommodate the usual learner. The series is comprised of six DVDs including: three DVDs on product information, two DVDs on installation tips and techniques and one consumer loop DVD featuring all Hunter Douglas products. Additionally, the series includes a user-friendly dealer workbook.The Explore DVD series was newly released in Fall 2008 with updated information on the latest product updates and line extensions. The series now includes a more comprehensive installation, motorization and Platinum™ Technology section. Additionally, newly developed “characters,” such as Chloe the designer, Installer Joe and Lyla the first-time buyer, offer a more user-friendly approach by presenting real-life questions and solutions throughout the series. Finally, this new Explore DVD series was created using High Definition technology for exceptionally vibrant viewing. Dealer testimonials of the program offer powerful success stories. Engineers/Designers: Hunter Douglas Customer Education and Development Group

Hunter Douglas Hunter Douglas Bracket and Headrail Mounting Booklet Category: Trade Education What started out as a chain that held actual metal and plastic brackets has evolved into a portable booklet that is an effective tool for dealers and installers. The Bracket and Headrail Mounting Booklet from Hunter Douglas provides information on mounting requirements and finished dimensions for each bracket and application and works in conjunction with the Hunter Douglas Full Line Price and Reference Guide.This easy-to-use booklet features actual-size illustrations on the side of the card for dealers and installers to place inside window casements and against walls and moldings for real views. Illustrations are printed on both sides of the cards so they may be used as a guide on either side of a window with the front showing mounting requirements and the back displaying finished dimensions. Available for only $10, this 8-1/2 x 5 booklet was introduced in fall 2008 and will be updated annually. Far exceeding expectations, Hunter Douglas cannot keep enough in print. Dealers and installers can order booklets one at a time, directly from the Hunter Douglas Dealers, Designers and Installer’s Web site. Engineers/Designers: Hunter Douglas Customer Education and Development Group

Hunter Douglas New Hunter Douglas “Transformation”:30-second TV Commercial Category: Consumer Advertising Campaign Titled “ Transformation,” this new Hunter Douglas TV commercial highlights the exceptional beauty, comfort and energy savings that Hunter Douglas window fashions deliver to create a more inviting and comfortable “sanctuary” for consumers to relax and entertain in. It showcases striking room photography, includes close-up detail shots demonstrating the innovative design of the featured products, and promotes the exclusive Hunter Douglas Lifetime Guarantee — an especially important selling point right now when consumers want the added assurance of trust and confidence in the companies behind the products they purchase. The corporate version of the spot runs for :30 seconds and promotes special savings currently in effect and a prompt to contact us for local dealer information. The first Corporate-funded TV flight begins March 16, runs for four weeks across the following cable networks and is projected to generate over 141 million consumer impressions! A&E, Bravo, Fine Living, Food Network, HGTV, TLC, Travel Channel. In response to a growing number of requests from Hunter Douglas aligned

dealers, two customizable versions of the new commercial are being made available at no cost to dealers who want to run them on their own: (1) Dealer-Customizable WITH SAVINGS OFFER – :30-second spot The opening :25 seconds mirror the Corporate spot, including reference to the special savings currently in effect. Because the savings offer is included in the live portion of the spot, dealers need only add their contact information to the space left blank at the end for this purpose. (2) Dealer-Customizable WITHOUT SAVINGS OFFER – :30-second spot The opening :23 seconds of this version mirror the Corporate version with :07 seconds remaining for dealers to add promotional offers and contact information. Since there are no savings mentioned, this version can be used by dealers throughout the year with offers changed out based on specific promotions in effect at a given time. Engineers/Designers: Hunter Douglas Corporate Marketing Team

Hunter Douglas www.hunterdouglas.com Category: Marketing Technology Launched February 2, the redesigned consumer Web site – www.hunterdouglas.com – includes updated design, navigation and functionality with more recognizable product groupings, more prominent photography, greater promotion of the Hunter Douglas Advantage and a My Workbook feature.Visitors are greeted with a “Flash Theatre” that introduces the brand through spectacular imagery. The experience continues in the “Starter Guide,” a virtual showroom that anchors original videos, information on buying criteria; and the distinctive Hunter Douglas advantages. An electronic newsletter signup encourages consumers to extend their relationship with Hunter Douglas; and rebate invitations delivered online stimulate accelerated purchases. Site users can explore products based on any number of factors, including design options, view-through and operating systems. A Photo Gallery displays products in different settings, and a product comparison tool allows consumers to assess offerings to meet their needs. As consumers get to know Hunter Douglas better through faceted searches, photographs and swatches, they can save favorites to “My Workbook,” a customized page that acts as a takeaway design guide. Hunterdouglas.com also links to the award-winning iMagine™ Design Center. Consumers can employ iMagine to visualize their dream room, or to recreate design aspects of their home and include the Hunter Douglas window fashion of their choosing. Hunterdouglas.com successfully bridges the gap between the Web and the dealer experience. Its interactive features, customization tools and presentation of an extensive product line resonate as consumers conduct research on their way to making a purchase. Engineers/Designers: Hunter Douglas Marketing Technology Team

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Hunter Douglas Hunter Douglas Professional Installer ProgramSM Category: Trade Education The Hunter Douglas Professional Installer ProgramSM is a comprehensive training program designed to focus on the challenges faced by installers. This award-winning program has been completely redesigned to provide better training, better resources and better referrals — for better earnings using a new three-step training process. The updated program begins with Step 1: Professional InstallerSM, and offers 24/7 online training to any installer who wishes to participate as well many other benefits. Step 2: Certified InstallerSM is available for those with at least three years of industry experience and consists of a two-day program that helps installers perfect their installation techniques by offering troubleshooting solutions for virtually every situation. Further, the all-new Step 3: Master InstallerSM level is exclusively available for those with at least five years of experience. The beta launch of this three-day event, first launching on March 24, 2009, provides training on advanced installation, how to fabricate popular shades and future products. Upon completing the program, master installers will receive priority status for installation and repair referrals and earn triple points for completing Installation Registrations, an online tool that allows installers to answer a few questions about the quality of each product they install.The new Master Installer step has been so successful that it has already sold out for two shows, despite the fact that Hunter Douglas has not officially begun to advertise this program. Engineers/Designers: Hunter Douglas Customer Education and Development Group

Hunter Douglas The Hunter Douglas Learning Center Category: Marketing Technology The Learning Center, which provides dealers with access to flexible and convenient training on the Internet, has a new look and feel, featuring simplified navigation that ultimately improves the learner’s experience. The new product courses offer interactive selling experiences enhancing the learner’s product knowledge so they can apply what they learned to a true selling situation. They are condensed, easy-to-follow and are accompanied by a study guide to make the overall learning experience productive and fun. For example, in the Silhouette® window shadings course, a learner is guided through a series of interactive sales phases that include choosing one of four different characters, each representing one of four buying styles — analytical, amiable, expressive and the driver. The learner is then provided with in-depth details about the character and decides how to adapt to the consumer needs. This piggybacks on previous training provided through Buying Styles and Lifting Systems prerequisite courses. Scenariobased questions are posed throughout the course so the learner applies the information they just covered. Learners will find most questions in a good, better, best weighted format with immediate feedback provided. Other features include a 360-degree virtual room similar to online real estate viewing and customized printable study guides, specification sheets, product comparison links, sales brochures and proprietary information. Hunter Douglas dealers and fabricators can offer this exciting new tool for new hire training, refresher courses for industry experts and overall up-to-date product knowledge. Look for updated product modules throughout 2009. Engineers/Designers: Hunter Douglas Customer Education and Development Group

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Hunter Douglas Sunterra® Fabric for Applause® honeycomb shades from Hunter Douglas Category: Cellular Shades Offered at a new lower opening price point, the Sunterra fabric creates a contemporary look to suit any décor in the ¾-inch pleat size with TruePleat™ construction in 12 nature-inspired colors in both semi-opaque and blackout fabric options. With names like Cloud, Mushroom, Mist, Fossil, Canyon and Desert, the hues range from warm whites and inviting beiges to rich, organic hues. Like the Casuelle® and Legends™ fabric lines in the Applause offering, Sunterra has the same great cleanability. PowerRise® with Platinum™ Technology – the enhanced battery operated motorization system that uses infrared control for individual shades and radio frequency for multiple shades – is now available on Sunterra and other Applause shades to make them more convenient than ever. The Sunterra fabric is extremely successful with sales hitting 22% of Applause sales in February. Engineers/Designers: Applause® Product Development Team

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Hunter Douglas Views: An Inside Look at Hunter Douglas Category: Trade Education Views: An Inside Look at Hunter Douglas, a trimester magazine distributed to 31,000+ retailers, covers the latest products, programs and company initiatives with the overall objective of educating dealers about how they can build their businesses. The magazine includes bold graphics and inviting room-setting photography that captures the reader’s attention from page to page. It includes features and success stories from individual Hunter Douglas dealers, innovative product launches and updates, promotions, merchandising, training and education initiatives, installation tips, technology and other topical industry-related news. Engineers/Designers: Hunter Douglas Product Brand Services Team

2009

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Hunter Douglas Silhouette® window shadings Master Sample Kit from Hunter Douglas Category: Sampling Program Centerpiece of the 2008 Silhouette® Master Sample Kit from Hunter Douglas, the fashion-forward sample book has a sophisticated, upscale design reminiscent of high-end handbag and satchel brands. Highlights include a 36-page photo book with distinctive room settings demonstrating features-and-benefits. Close-ups and beforeand-after photos illustrate the transformational beauty of Silhouette shadings. The book is organized by the steps consumers take when making purchasing decisions — the first step in design projects being inspiration. Therefore, the photo book is first. Next, selecting the Silhouette shading is made simple because options are clearly laid out. First, they select a vane size illustrated in full-size working swatches of fabric. Then, consumers can pursue color preferences by fabric style. All fabric decks are easily removable to encourage dealers to demonstrate how the product transforms light at the window. Finally, lifting systems and application options are showcased. Tabs divide the fabric styles and include quick-reference specs. The Master Kit also includes a full-line sell sheet, Quartette with UltraGlide sell sheet and a Quartette with UltraGlide hand sample in the new Bouclé fabric. There was also a $85 custom display offer in the Spring Launch Guide. A $65 Vignette Top-Down/ Bottom-Up custom display was coupled with the Silhouette offer. The new design direction was well received by key aligned Hunter Douglas dealers. Engineers/Designers: Silhouette® Product Development Team

2009

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Hunter Douglas, Inc. Enhancements to Park Lane® Product Development Team Award Category: Shadings/Sheers Offering affordable luxury at a lower price point than Luminette® Privacy Sheers, Park Lane® Privacy Sheers from Hunter Douglas combine the best features of sheers,draperies and vertical blinds in one streamlined product. New in fall 2008, a Cityscape fabric with the timeless look of classic sheer voile added to the original Terrace™ textured sheer. Like Terrace, Cityscape comes in six subtle colors in both translucent and room darkening opacities. Also new, the PermAlign® headrail system with two operating systems — a Traveling Wand™ and the traditional Chain Tassel and Cord Tensioner. These two systems were added to the Combination Wand/Cord system available with the Paramount® headrail. All systems offer reliable functionality and trouble-free operation. There was also an updated valance profile option in three color choices. Engineers/Designers: Luminette ®/Park Lane ® Product Development Team

Hunter Douglas Luminette® PowerGlide® 2.0 with Platinum™ Technology from Hunter Douglas Category: Shadings/Sheers Platinum™ Technology from Hunter Douglas combines infrared and radio frequency operation in a single remote control and allows customers to control single or multiple Hunter Douglas treatments at once. Luminette® Privacy Sheers with PowerGlide® 2.0 Platinum™ Technology offer a quieter and more powerful modular motor. The modular motor attaches and detaches from the headrail, allowing for easier installation. PowerGlide 2.0 also offers the ability to tie in directly with many home automation systems. Engineers/Designers: Luminette®/Park Lane ® Product Development Team

2009

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Hunter Douglas Luminette® Privacy Sheers Counterparts® Refined from Hunter Douglas Category: Shadings/Sheers Providing the best of both worlds with a combination of sheer fabric allowing light in and rotating soft fabric vanes to keep light out, Luminette® Privacy Sheers now provide enhanced coordination with horizontally oriented Silhouette® window shadings and Vignette® Modern Roman Shades in a new Counterparts® Refined offering. Centerpiece of the new Counterparts® program is a new Luminette Angelica Refined fabric offering a combination of white, sheer fabric with colored vanes that mimic the six best-selling colors in the Silhouette Originale™ fabric. The Luminette Sheer Linen fabric and Vignette Sheer Linen fabric also offer refined color and fabric coordination for the six best-selling colors.The Whole House Solution™, Counterparts Refined is in keeping with the trend toward open floor plans and furnishings that create a harmonious design scheme throughout the home. It also streamlines the sales process and simplifies consumer selection for increased sales and profit potential. Engineers/Designers: Luminette®/Park Lane ® Product Development Team

Hunter Douglas 2009 Duette® Sample Book Kit from Hunter Douglas Category: Sampling Program Featuring a high-end exterior with a silk-like weave and embroidery, the new sample book has a streamlined size and shape that is easier to handle and the horizontal orientation beautifully showcases the room photography. The number of gatefolds has also been minimized to ensure ease of use. A FOCUS theme has been developed to address the five areas consumers need to consider: Fabric – a fabric index helps identify preference before reviewing the fabric’s range of colors Opacity – an opacity fan demonstrates the four opacities offered, the most options of any honeycomb shade Construction – the four distinctive honeycomb cell constructions are showcased, with Duette Architella offering the highest energy savings and sound absorption Unique Size – a pleat size fan makes it easy to choose one of three sizes Systems – a systems page outlines the wide range of operating systems available In addition, the inside cover of the book has a concise benefits guide. The fabric decks also now show the pleat sizes that are available and the systems each fabric comes with on the back. To reduce the weight where possible, sampling is in the ¾-inch pleat size, additional pleat sizes and construction and opacity options are noted on the swatches. The kit also includes a hand sample, a mini fan shade showing the colors of Architella® Elan, Architella consumer brochures and R-value cards and a custom display shade offer. Engineers/Designers: Duette® Marketing Team

Hunter Douglas, Inc. 2009 Duette® Honeycomb Shades Collection from Hunter Douglas Award Category: Cellular Shades The new Duette® honeycomb shades offering includes two new Architella® fabrics – woven Meritage™ and Classic, the durable, non-woven fabric Duette was originally launched in and that remains popular. With these additions, there are now 156 Architella SKUs, meaning that 40% of the Duette product line is composed of this exclusive fabric with its patented honeycomb-within-a-honeycomb construction for maximum control of energy flow through windows. Also new, a natural streetside color option for six of the 12 Architella Classic colors. While the white streetside color reflects sunlight and increases summer- time energy efficiency, the new natural color option blends with the home’s exterior and meets the requirements of some homeowners associations. Of the 442 fabric SKUs in the collection, 30 percent are new colors, based on the latest trends. The UltraGlide® retractable cord lifting system also now features quieter, more powerful operation and shades can be ordered 50 percent larger than before. There is also a sleek new designer tassel. The EasyRise™ continuous cord lifting system is now available with the Top-Down/ Bottom-Up design option. The popular UltraGlide®, LiteRise® and EasyRise® lifting systems now share a common headrail and the consistent look of a fabric-covered valance for a uniform appearance when more than one system appears in a room. This also provides superior color coordination and a soft look at the top of the shade.Duette shades boast the most extensive selection of innovative lifting systems and the widest array of fabrics, opacities, pleat sizes, colors and textures. Engineers/Designers: Duette® Marketing Team

2009

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Hunter Douglas Silhouette® window shadings Bouclé fabric from Hunter Douglas Category: Shadings/Sheers The Silhouette Bouclé fabric from Hunter Douglas was launched in May 2008 along with the Silhouette sample book. The new Bouclé fabric features an organic-inspired, natural look in the three-inch and four-inch vane sizes that is ideal for modern or Asian décors. From the start, this fabric proved to be a favorite jumping to over 5 percent of sales within the first few months of launch, significantly above projections. Engineers/Designers: Silhouette® Marketing Team

2009

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Hunter Douglas Pirouette® Dealer Direct Mail Kit from Hunter Douglas Category: Trade Education The purpose of the kit is to educate dealers on the Pirouette® bottom fabric panel and on the UltraGlide® lifting system. It also includes a variety of other sales and marketing tools; a CD with customizable press releases, product photos, customizable ad slicks and a sell sheet; a calendar with dates important to Pirouette and Hunter Douglas; window decal and a Pirouette Explained brochure. Engineers/Designers: Pirouette® Marketing Team

Hunter Douglas Hunter Douglas Custom Shutter Collection Poster Series Category: Point of Sale Display The Hunter Douglas Custom Shutter Collection poster series was designed to help window fashion dealers and consumers looking for shutters understand the unique product features and benefits for each of the three Hunter Douglas custom shutter collection brands: Heritance® hardwood shutters, NewStyle® hybrid shutters and Palm Beach™ polysatin shutters. The poster series, recipient of a 2008 Platinum MarCom award, is a high impact in-store visual that highlights each product’s exclusive advantages and can be conveniently mounted inside a three-sided shutter display or framed and wallmounted, making it easy to showcase and sell the entire Hunter Douglas collection of shutter products. Engineers/Designers: Hunter Douglas Custom Shutters Division

Hunter Douglas Enhancements to Duette® Architella® honeycomb shades from Hunter Douglas Category: Green – Energy Efficiency Duette® Architella® honeycomb shades offer a state-of-the-art patented design, with three distinct air pockets, for the highest level of energy efficiency in the Hunter Douglas product line, reducing energy loss through windows by up to 50 percent. They also preserve color and texture in bright sunlight and on opaque fabrics. What’s more, the Duette Architella design is also the only honeycomb product to provide exceptional pleat retention for perfect symmetry front and back. New to the offering with an upscale, luxurious look, the woven Meritage™ fabric features interwoven yarns of mixed colors that dazzle with depth and richness and have a soft hand as well. This semi-opaque fabric comes in the ¾-inch pleat size in 12 colors. Also new, Classic, a durable non-woven that Duette was originally launched in 1985 and that remains very popular. This comes in semi-opaque and opaque fabrics in ¾" and 1 ¼" pleat sizes in 12 fashionable colors. Six of 12 Duette Architella Classic colors have a natural street-side option. While the white street-side color reflects sunlight and increases summertime energy efficiency, the new natural color option blends with the home’s exterior and meets the requirements of some homeowners associations. These additions bring the total Duette Architella SKUs to 156, nearly 40 percent of the Duette product line. Duette Architella is also now offered in all specialty shapes. Engineers/Designers: Duette® Product Development Team

Hunter Douglas Applause® Sunterra® Fabric Brochure / P-O-P Display from Hunter Douglas Category: Point of Sale Display Offered in the Applause® Energy of Life sample book update highlighting the new Sunterra™ fabric and PowerRise® with Platinum™ Technology, the Sunterra™ fabric 7 ½" by 11" brochure brings home the fact that Sunterra is inspired by nature and highlights its inherent energy efficiency and the resulting savings. Best of all, it is easily converted into a three-sided display that showcases actual fabric samples in 6" lengths. Engineers/Designers: Applause® Marketing Team

Hunter Douglas My Brand Builder™ from Hunter Douglas Category: Marketing technology – Green My Brand Builder™ is an all-in-one virtual advertising agency available to dealers on www.dealers.hunterdouglas.com. Once logged into the site, dealers can access templates, logos, tutorials and other resources that make it easy for them to better market their businesses toward consumers. It gives dealers access to a full creative library with new creative templates for newspaper and magazine ads, as well as postcards, Valpaks and more. Headlines and copy can be edited and logos, seals and dealer information can be included to add a personalized touch. Additionally, every time a dealer chooses one of the available images and copy, or adds their own custom information, creative material is automatically updated, in real time, to display precisely how the ad will look. Another feature is the ability to proportionally resize materials and deliver finished artwork directly to a publisher via e-mail. What’s more, with any problem a dealer can quickly access assistance by visiting the Help section where frequently asked questions, a customer support e-mail address and toll-free number as well as an online tutorial are available. My Brand Builder is easy to use, a timesaver and an enhancement for the dealer’s business image. Since its debut in mid March 2008 through December 2008, almost 5,000 templates have been created. Engineers/Designers: Hunter Douglas Marketing Technology Team

Hunter Douglas Internet Customer Management (iCM) Program Enhancements Category: Marketing Technology Now all Hunter Douglas Alliance dealers – more than 7,500 of them – can mail postcards and customer surveys at the touch of a button, with recent enhancements to the Internet Customer Management (iCM) program, the Web-based business tool that helps Alliance dealers manage their customers’ experience more professionally. Dealers can mail a postcard at many occasions in the customer relationship – for example, to touch base before they get an order, to send a thank you when they get the order, to thank someone for a referral or as a follow up when a customer has informed them about a future project. There’s also a customized survey they can mail or e-mail to get honest feedback from their customers. “We’re very pleased with the customer postcards,” says M.C. Weeks Inc. Window Fashions, a Hunter Douglas Gallery® Dealer in Collegeville, Pa. “Our follow-up with customers has become more professional and more consistent, and because the process is automated, we’ve saved time and work. It’s also saving us money because we no longer print and inventory thank you cards and various coupons.” “ These new iCM capabilities are making it much easier to do what we should have been doing all along,” says Barrington Draperies & Shutters, a Showcase Priority Dealer® in Barrington, Ill. “I’m very excited about sending customer surveys after we install a job. It’s almost automatic and that means it gets done. I want our designers to get positive feedback about what they do. It’s also important that we learn about any negatives, so we can pinpoint what we aren’t doing right and work to do better.” Engineers/Designers: Hunter Douglas Alliance Programs Team

2009

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Hunter Douglas Hunter Douglas GREENGUARD-Certified Products Category: Green ­– Health and Environmental Safety The GREENGUARD Environmental Institute (GEI), an independent, non-profit organization and one of the world’s foremost authorities on indoor air quality, has taken strong measures to establish acceptable indoor air standards for indoor products, environments and buildings. By creating these requirements, the ability to decipher between what is environmentally friendly for use inside of the home and what is not has become much easier for the general public. As part of its environmental consciousness and with the understanding that GREENGUARD certification provides the assurance that its products are safe as well as beautiful and highly functional in the home, Hunter Douglas dedicated significant time, energy and resources to achieving this distinction for virtually all of its products. The result? A total of 26 Hunter Douglas products representing its entire collection of branded window fashions, with a few exceptions in two product lines, have passed rigorous standards and test procedures and are GREENGUARD Indoor Air Certified®. This is far more than any other industry company and significantly more products in general than most companies. What’s more, Hunter Douglas products have also been certified by GREENGUARD for Children & SchoolsSM. Engineers/Designers: Hunter Douglas Corporate Marketing Team

Hunter Douglas Hunter Douglas Promotional Programs – comes with four boxes, one for each promotion Category: Trade Advertising Campaign and Promotional Program Hunter Douglas developed and executed three fully integrated marketing programs in 2008 and one to date in 2009 (the first of three). Primary objectives are: Drive traffic to Hunter Douglas aligned dealers, for purchase Motivate consumers who are in-store to purchase, Build awareness of the Hunter Douglas brand and sub-brands, Simple program execution. 2008 programs include: 2008 Spring Savings Event featuring consumer rebates on Duette® honeycomb shades and Vignette® Modern Roman Shades, Fashion for Windows Summer Sale Event urging fashion-conscious consumers to update their home décor for the warmer months and offering consumer rebates on a variety of products. This program was advertised in USA Today as well as with an extensive dealer tag ad program in select major market newspapers, Holiday Savings Event and Child Safety Promotion timed to coincide with preholiday and other redecorating plans common during the fall months. The Child Safety Promotion focused on an important issue. The program offered rebates on a variety of products and the Child Safety portion offered free upgrades to the LiteRise® lifting system on select styles, All above promotions were supported at the dealer level with advertising, direct marketing and points-of-sale materials as well as on hunterdouglas.com, Stop the Great Energy Giveaway, a

three-month promotion that concludes April 30, features the largest consumer rebate program the company has ever offered. At the same time, it educates consumers and dealers about the benefits of energy-efficient Hunter Douglas window fashions and the savings they can achieve. It comes with a 15.7 pound point-of-sale kit — by far the most comprehensive collection of materials dealers have ever been offered. The kit includes “Designing Windows” books, a new “We Make Green Beautiful” brochure that shows stylish solutions for being green at the window and showcases the new “We are Hunter Green™” logo and a first-ever events brochure on how to conduct seminars and other gatherings with an energy-savings focus. While still underway, this promotion has resulted in the highest level of dealer participation and dealer advertising of any Hunter Douglas promotion. All promotional programs performed above projections and were cited by consumers as the reason they purchased Hunter Douglas products up to 33% of the time. Furthermore, consumers reported having purchased greater quantities of product than originally planned up to 30% of the time because of the promotions. Engineers/Designers: Hunter Douglas Corporate Marketing Team

Hunter Douglas Silhouette® Template-Free Specialty Shapes Category: Specialty Applications As of this spring, most Silhouette® window shading specialty shapes can be ordered without a template, dramatically simplifying the ordering process. By looking at a simple order form, dealers can determine whether the specialty shape requires a template. If no template is required, the dealer can simply provide outlined dimensions reducing any hassle for their consumer. Most specialty shapes are included: arch/ eyebrow, extended arch/eyebrow, left and right quarter circles, hexagon, octagon, left and right angles, circle, oval, trapezoid and inverted trapezoid. This makes the ordering process much more efficient for dealers and more convenient for homeowners. Specialty shapes are important part of the business. Overall they represent a small percent of the overall business, but play an important role by supporting Silhouette shadings reputation as a brand which offers the largest selection in the window shading category. Engineers/Designers: Silhouette® Product Development Team

2009

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Hunter Douglas Silhouette® and Nantucket™ Spring Update Kit Category: Sampling Program The theme of the Silhouette® and Nantucket™ Spring Update Kit from Hunter Douglas is “Connections.” The kit provides everything for dealers to discover ideas and strategies to help connect with customers, as well as Silhouette and Nantucket window shadings in 2009. The kit provides an assortment of tools to bring success in closing the sale. The cornerstone of the kit is the Silhouette point-of-purchase display. It can be utilized in three ways depending on dealers’ needs: countertop, shelf display or as a brochure for shop-at-home. Clever print and Web advertising takes abstract concepts and ties them to the four key selling features of Silhouette window shadings: UV protection, Transformation, Light Control and Selection. A special custom display offer for 80% off Nantucket™ PowerRise® with Platinum™ technology promotes the display of this exciting new product. A comprehensive booklet outlining the importance of closing each sale from the start is also included. Dealers can discover ways to better advertise, prospect, present Silhouette shadings and close the sale simply by connecting better with their client base. The kit also demonstrates environmental awareness: shipping with Vignette sampling; printed on recycled materials (75% of printed materials had 10% post consumer content. 50% of the paper was Forestry Stewardship Council Certified); POP can be used three ways vs. printing three versions; contained in three branded folders that can be used for filing; and combining two launches. Engineers/Designers: Silhouette®/Nantucket® Product Development Team

Hunter Douglas Duette® Archiltella® Co-op Ad Slicks Category: Consumer Advertising Campaign To support the 2009 Duette® Honeycomb Shades Collection, Hunter Douglas developed ad slicks available to dealers in both color and black & white in three different formats: 2-column, 3-column and 5-column. These are provided on the My Brand Builder™ program on the Hunter Douglas dealer site where they can customize different types of print materials. They are also on CD in the Spring 2009 Consolidated Launch Guide. All dealers have to do is provide the ad slicks to their newspapers along with their business information and it’s done. Hunter Douglas has also provided a $100 advertising certificate. Duette Ad #1: Keep the Sunlight. Lose the High Energy Bills Strategy: This ad makes the case for specifying the Hunter Douglas exclusive Duette® Architella® shades with a strong benefit – saving energy – to the consumer. Duette Ad #2: I Love the Fashion; I Love the Function Strategy: This ad uses a universal idea of choice to prove that with Duette shades, you get the best of both worlds of function and design. You don’t have to sacrifice one for the other. Duette Ad #3: A Beautiful Do Not Disturb Sign Strategy: Show that Duette shades provide both beauty and privacy that is soft and luminous. Using the graphic of a Do Not Disturb sign drives home the point that privacy and beauty share top billing when consumers choose Duette shades. Duette Ad #4: Stop Throwing Money Out The Window Strategy: The highly stylized headline treatment reinforces the tremendous energy-efficiency benefits consumers achieve by covering their windows with Duette Architella honeycomb shades. Duette Ad #5: Green with Envy. Green. Strategy: Dramatic visuals depicted in this ad reinforce the extraordinary savings consumers gain when selecting Duette Architella honeycomb shades for their home. Engineers/Designers: Duette® Marketing Team

Hunter Douglas Silhouette® Dealer Co-op Ads Category: Consumer Advertising Campaign Dealers will find a CD with co-op ads for print and the Web included in the Silhouette® and Nantucket™ Spring Update Kit from Hunter Douglas. During the 2007 “Life in a Whole New Light” dealer training program, the “Furniture Shouldn’t Have Tan Lines” ad was first introduced. The response was overwhelming from dealers who enjoyed the cleaver tie to the UV protection benefit that Silhouette shadings provide. The 2009 Spring Web ads take this abstract concept of communicating features and benefits to the next level. Dealers will see a “Glass Slipper” ad speaking to the magical transformation Silhouette shadings offer, Mona Lisa with sunscreen and sunglasses, decadent chocolates which boast the selection Silhouette shadings offer and finally a beautiful butterfly which portrays how “harsh light, takes flight.” A $100 Silhouette ad certificate is available as well. Engineers/Designers: Silhouette® Marketing Team

2009

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Hunter Douglas Hunter Green Initiative Category: Consumer Education Launched in 2008, Hunter Green is a new very important corporate “green” initiative designed to promote the superior energy-saving benefits Hunter Douglas products offer, create awareness and action around conserving energy throughout the company and support social programs that have a positive impact across the globe. To provide dealers with information to educate consumers about the enormous energy loss through windows and of the savings available with energy-efficient Hunter Douglas window fashions, the company developed the “Science Behind the Beauty” dealer marketing program. It includes a DVD with Wendell Colson, creator of the world’s first honeycomb shade, demonstrating the superior insulating properties unique to Duette® Architella® shades. This winter/ spring, Hunter Douglas rolled out the Stop The Great Energy Giveaway promotional program highlighting two-way savings for consumers – significant rebate savings and the energy and cost savings that accrue over the life of the product. The program is supported by the most comprehensive collection of material ever provided to dealers, including a new We Make Green Beautiful brochure that details Hunter Douglas solutions for being green at the window. Still underway, this promotion has resulted in the highest level of dealer participation and dealer advertising of any Hunter Douglas promotion. While the promotion is

time-bound, the Hunter Douglas commitment to the environment is ongoing and extremely broad-based, covering all platforms, including the Hunter Douglas Web site, national consumer advertising and public relations outreach. The company also commissioned the GREENGUARD Environmental Institute (GEI) to verify its products. In addition, Hunter Douglas is an active member of the U.S. Green Building Council and an Energy Star partner. On a corporate level, Hunter Douglas has undertaken an aggressive plan to reduce its carbon emissions by 20 percent over a three-year period. It has publicized the initiative internally on its Intranet site and in its employee newsletter. The company has also created a Green Light in-depth brochure for employees explaining key scientific points about energy and light. On the philanthropic side, the company financially supports the Arbor Day Foundation in its efforts to replant U.S. trees lost to fire and to preserve rain forest lands. In the social arena, the company has been a 15-year sponsor of Habitat for Humanity. Hunter Douglas has also invested in an equity fund that helps people in developing countries be more energy efficient and carbon neutral.The Hunter Green effort is one that will continue to evolve into the future. Engineers/Designers: Hunter Douglas Marketing Team

Hunter Douglas Hunter Douglas E-mail Marketing Category: Marketing Technology Initiated in 2007, Hunter Douglas continued its e-mail newsletters with four distributed in 2008/early 2009. All recipients had given Hunter Douglas permission to use their addresses, and the communications were visually compelling with succinct copy. Hunter Douglas also developed three campaigns with specific purposes: Operation Restoration – distributed in October with the objective of cleaning the lists by determining who, from old Hunter Douglas sales records, was interested in receiving e-newsletters and rebate offers. It very prominently gave recipients the opportunity to opt out. This resulted in adding 140,000 new viable addresses to the Hunter Douglas e-mail list. Re-Rebate – the Hunter Douglas Marketing Technology & Research group has shown that the most fertile lists are customers who bought Hunter Douglas products six months to a year earlier. The November e-mail rebate campaign went to those who previously purchased through in-store rebates and who gave us permission to contact them with additional news and offers. To date, the campaign's projected ROI will be around $6; i.e., for every $1 spent, $6 are earned in sales. Spring 2009 Rebate – In early 2009, Hunter Douglas sent out its largest-yet rebate e-mail campaign to existing e-mail addresses and the 140,000 added during Operation Restoration. It focuses on giving consumers ways to save money on heating and cooling while making their homes beautiful and comfortable. Engineers/Designers: Hunter Douglas Marketing Technology Team

Somfy Systems, Inc. Sunis Indoor WireFree™ RTS Light Sensor Award Category: Motorization – Green The Sunis Indoor WireFree™ RTS Light Sensor is an indoor wireless radio transmitter which reduces heat gain while providing UV protection. Its small design (2-3/16" diameter x ¾" depth) facilitates mounting on the inside of the window or on the window sill by a suction cup. The Sunis Indoor WireFree™ RTS operates motorized window coverings in accordance to the amount of sunlight received. The sunlight sensitivity (threshold) can be adjusted for varying degrees of sunlight intensity. Engineers/Designers: Somfy Product Design Team

Eclipse™ Shutters The Eclipse Arch Category: Shutters Eclipse™ Shutters launches a new specialty shapes program offering half-circle, quarter-circle, eyebrow, elliptical, and tunnel shapes. The Eclipse Arch is creatively designed to incorporate horizontal louvers allowing for a consistent view from top to bottom. The Eclipse Arch utilizes the panel lock system for ease of installation and removal of the arch. Available in traditional tilt bar or Clearview®, the hidden tilt option, four colors, five frame styles and 2½" and 3½" louvers. Engineers/Designers: Don Fraser, James Hynes, and Paul Archer

2009

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Eclipse™ Shutters The Eclipse Arch Category: Specialty Applications Eclipse™ Shutters launches a new specialty shapes program offering half-circle, quarter-circle, eyebrow, elliptical, and tunnel shapes. The Eclipse Arch is creatively designed to incorporate horizontal louvers allowing for a consistent view from top to bottom. The Eclipse Arch utilizes the panel lock system for ease of installation and removal of the arch. Available in traditional tilt bar or Clearview®, the hidden tilt option, four colors, five frame styles and 2½" and 3½" louvers. Engineers/Designers: Don Fraser, James Hynes, and Paul Archer

Whispar Innovations V-Sconce™ Category: Drapery Hardware – Green The V-SconceTM is a new highly versatile drapery hardware fixture that offers increased design flexibility, is light weight, and easy to install with removable inserts, back covers, and magnetic tops. It is the only sconce that provides a method to drape fabric through the top and/or bottom of the sconce while still being able to utilize side openings to support a rod (although a rod is not required) or additional fabric. The side openings can be covered when not in use, providing a custom built-in look. The newest feature of the V-Sconce is the implementation of rare-earth magnets, providing the ability to change appliqués in just seconds. This feature promotes a renewable interior design product that conserves resources and saves future costs to consumers by not having to change hardware to get a different look. The V-sconce also offers solutions where sconces have not traditionally been used such as narrow wall spaces, vanity mirrors, powder rooms, entry ways, and shelf brackets. When trying to match a particular décor or motif, decorators and designers have style options available including: Over 32 color options including stains, solid colors, and metallics, Over 20 trim options including wood design, wood inlay, and metal banding, Well over 100 magnetic wood and metal front appliqués. The features and range of use of the V-SconceTM assist decorators and designers by offering flexibility and solutions to get just the right look for their projects. Engineers/Designers: Michael and Theresa Collins

Orion Ornamental Iron, Inc. Designers’ Choice Iron Traversing Rods Category: Drapery Hardware Orion’s Designers’ Choice Iron traversing rods combine several industry firsts to offer designers many unique decorating options. Orion is the first to offer iron drapery rods in single or double traversing styles which automatically include heavy duty hardware, and are also available with or without rings. With rods in round, square, fluted, and hammered, nearly 120 different finials, and 31 finishes (plus custom), there are styles to appeal to any taste. Special added features include traversing track and components in 4 designer colors, and finished end caps automatically included on the back rod for double traverse. Sets are available up to 30' in length and are shipped already assembled. Engineers/Designers: Edgar Catalan Giron/ Atul Patel

Springs Window Fashions LLC Bali® Diffusion™ 2" Glass Essence Blinds Category: Horizontal Shades The new Bali Diffusion 2" glass essence blind offers a new opportunity to revel in the beauty of any room’s décor. From day into night, the mood created by these unique blinds is ever changing — from intense to soothing, pensive to playful. An innovative new window fashion created from acrylic material that proveides the customer with the best of both worlds — a warm, glowing light to illuminate the room as well as the privacy that is often desired. The 30 2" horizontal slats are embossed and come in a variety of clear and patterned designs to complement various decor. Engineers/Designers: Yihong Zhang and Tome Retelle

2009

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DecoTrend Home Fashions Ltd. Easy Trim 2" Bamboo Horizontal Blind Category: Horizontal Blinds Feature #1: Pre-trimmed metal head rail and retractable bottom rail — 3" on each end. Max. 6" reduction in width. Feature #2: Each Bamboo slat can be trimmed with a “Heavy duty Scissor” from both ends to fit the window size. Feature #3: Front matching Bamboo Valance covers the pre-trimmed head rail with custom finishing look. Engineer/Designer: Jennifer Tu

Helser Brothers, Inc. Evita Category: Drapery Hardware The vertical rod functions as a hinge, eliminating the operational restrictions inherent in other swing arms. The tieback can be used to swing the arm, relieving the user of having to pull on the leading edge of the drapes. It is also adjustable allowing for a full range of drapery dressings. On the horizontal rod, the scrollwork performs as a gusset. The rod is suspended below the crest accommodating customizable rod lengths. Engineer/Designer: Jay Helser

Plastibec Sunscreen Vertical Louvers by Plastibec Category: Verticals/Panel Tracks Control light and glare during the day time and watch your blinds transform into a decorative window treatment during night time as color and design becomes apparent. Available in three openness factors: 3% - 6% - 12% Sunscreen louvers are “Patent Pending” and available in 40 decorative patterns and colors, reflecting today’s fashion trends and color trends. Engineer/Designer: Angelo Sudano

2009

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Plastibec Sunscreen Vertical Louvers by Plastibec Category: Horizontal Blinds Control light and glare during the day time and watch your blinds transform into a decorative window treatment during night time as color and design becomes apparent. Available in three openness factors: 3% - 6% - 12% Sunscreen louvers are “Patent Pending. Engineer/Designer: Angelo Sudano

Plastibec Eco-Choice™ Wave/Frost by Plastibec Category: Verticals/Panel tracks – Green Plastibec believes that buying green or eco-friendly louvers is one small step that you can take towards preserving our planet, protecting your family, and planning for the generations ahead. As part of our “green initiatives” Plastibec is the first manufacturer to introduce ecofriendly louvers. This product may also qualify for points in the LEED system. The Eco-Choice™ Weave/Frost is a vinyl recycled louver containing post industrial and/or post consumer product offered in two versions: 25% and 50% recycled vinyl content. Eco-Choice™ louvers are double sided embossed and available in neutral colors. At Plastibec we believe that for many consumers, green is not just a preference, it’s a way of life. By choosing to buy green Eco-Choice™ Plastibec product, our customers can help improve the environment as well as their standard of home living. Engineer/Designer: Angelo Sudano

2009

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Levolor Kirsch Window Fashions Levolor Custom Wood Coordination Category: Wood/Faux Wood Blinds Levolor’s Custom Wood line was enhanced in 2008 with finish updates as well as new valance offerings.Boasting the largest array of stains, paints and textures in the market, new finishes were specifically selected to blend with today’s most popular finishes in flooring, furniture, cabinetry and other wood finishes in the home. Select finishes now available across Premium Real Wood, NuWood Composite and Visions Faux Wood collections provide options for different rooms, with differing needs, without compromising coordination in finish through out the home. The choice of a modern or traditional valance on Premium Real Wood Blinds offers consumers the option to match their décor style. Engineers/Designers: Alp Erekul, Senior Marketing Manager and Dan Pierson, Engineer

2009

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2009

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2009

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Levolor Kirsch Window Fashions Kirsch Custom Wood Blind Sample Book Category: Consumer Education Levolor’s Custom Wood Blind Sample book features tabbed sections for easy product location, explanation of product differences for ease of selection and three easy steps to simplify the shopping process. The Levolor provided technical guide, located in the back of the book, highlights product specifications and explanations of features and benefits to educate consumers. Inspirational photography throughout the book emphasizes the overall coordination story of the new line as well as showcases the room-to-room coordination and the large-tosmall window coordination.The layout of the Levolor Custom Wood book was specifically designed to help consumers easily select the product that suits their needs while simplifying the shopping process, ultimately, helping consumers buy with confidence. Engineer/Designer: Alp Erekul, Senior Marketing Manager

2009

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Levolor Kirsch Window Fashions Levolor Custom Wood Sample Book Category: Sampling Program Kirsch’s Custom Wood Blind Sample book features magnetized slat decks so slats consistently go back to their slot, and stay there, so when the sample book is opened the slats are stationary and secure. The sample book also features a new labeling element that helps organize slat decks by category. Decks are also clearly noted by collection with product information available for each collection when the deck is removed. Kirsch provides a booklet showcasing inspirational photography and explanations of features, consumer benefits, functional options and decor suggestions for each distinct product type. Engineer/Designer: Alp Erekul, Senior Marketing Manager

Levolor Kirsch Window Fashions Kirsch Buckingham® Collection Category: Drapery Hardware Fine furniture finishing techniques and style influences create a collection that is truly fit for royalty. The new finishes include unique luxurious gilded finishes achieved by skillfully hand applying and properly burnishing real Gold and Silver Leafing (Shimmer); bold new accent paint finishes like Red Gold; and today’s hottest furniture finishes, including Dark Walnut.The new Lantern finial is an example of the innovative style detail that Kirsch adds to our hand-carved finials. This design allows designers to select from four finial detail options: antique mirror panels or faux leather finish, with or without a filigree insert (all four shown on sample finial).  Engineers/Designers: Kirsch Trend Team

Comfortex Window Fashions ComforTrack™ Plus Energy Saving Sidetrack Insulation System Category: Green – Energy Efficiency Cellular shades are excellent insulators for windows all year round. However, during the winter, cold escaping out the sides of the shade greatly diminishes the insulating properties. ComforTrack Plus features three levels of defense to seal the energy leaks along the side of the shade that unnecessarily inflate heating bills: Sidetracks, Flex Seal and Foam Seal. The sidetracks seals off the gap between the shade and window to create a solid insulating barrier. The flex seal is a clear spring seal that is placed between the cellular shade and the sidetracks. It flexes open and closed when the shade is raised and lowered. The final barrier, a foam seal, seals the small space between the head rail and the window frame. By adding ComforTrack Plus to an insulating blackout cellular shade, homeowners are able to achieve an additional 40% reduction in energy loss. ComforTrack Plus is awaiting certification to earn federal tax credit for energy efficiency.Designers and Development Team for ComforTrack Plus Energy Saving Sidetrack System. Engineers/Designers: Shane Brunell, Rich Watkins

The Judges' Award is presented to a submission exhibiting measurable benefit or standout aesthetic appeal to end users.

Comfortex Window Fashions Odysee™ Insulating Fabric Blinds Personal Color System Category: Horizontal Blinds The 1,600 color choices in the Odysee Personal Color System are available only with Odysee Insulating Fabric Blinds. The Odysee Personal Color System is a comprehensive spectrum of crisp, vibrant, versatile and timeless colors that makes it easy for designers and homeowners to create an Odysee Blind in a color that truly reflects their own personal sense of style. Odysee Blinds combine the energy efficient performance of cellular shades with the variable light control of traditional wood blinds. The Odysee light filtering or room darkening fabric vanes expand into soft honeycomb cells which insulate windows for year round energy savings and offer complete privacy. The compressed fabric vanes provide an open view through. No matter what color is selected, a white color to the exterior provides a uniform external appearance and aids in the reflection of heat and damaging ultraviolet rays. Engineers/Designers: Jim Barss, Jason Beach, Shane Brunell, Allison Faul, Emilee Greenhouse, John Fitzgerald, Thomas Marusak

2009

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Comfortex Window Fashions Serenade® Cordless Roman Shades Category: Roman, Roller & Pleated Shades Many homeowners like roman shades but detest the constant hassle of dangling cords. Comfortex Serenade Cordless and Cordless Top Down-Bottom Up Roman Shades eliminate dangling cords and allow the beauty of the shade to shine through uninhibited. Available in hundreds of fabrics in two fold styles, the Serenade Cordless Roman Shade Systems easy operating control lets you raise or lower the color coordinated rails from the rail handle for maximum light and privacy options. Choose from a matching fabric valance or a coordinating fabric insert strip for a complete look. Engineers/Designers: Corina McRee, Rich Watkins

2009

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Comfortex Window Fashions ClearVu Top Down-Bottom Up Cellular Shades Category: Cellular Shades The Top Down-Bottom Up option on cellular shades is highly popular, but those pesky cords interfering with the view to the outside have always been a problem. That’s why Comfortex invented the ClearVu Top Down-Bottom Up Cellular Shade. The ClearVu Top Down-Bottom Up Cellular Shade utilizes a proprietary design which provides a clear unobstructed view through the window when the shade is lowered. The cords blend in with the edges of window casings and provide a view through that is up to 45% better than the competition. ClearVu Top Down-Bottom Up Cellular Shades feature a sleek top rail insert that helps block light and view-through when shade is closed. Some competitors use unattractive, rough cut fabric gaskets to achieve the same effect. The ClearVu feature is standard on all Comfortex Top Down-Bottom Up Cellular Shades, in 10 fabric collections in over 190 skus, up to 48"W x 72"L. Engineers/Designers: Shane Brunell, Jay Vandervoort

Comfortex Window Fashions Odysee™ Insulating Fabric Blinds Limited Edition Sampling Category: Sampling Program In today’s highly competitive marketplace, dealers and designers are looking for ways to stand out amongst their competitors with unique benefits and offerings. This desire for an unique offering lead to the creation of the Odysee Limited Edition custom sampling program. The Limited Edition program allows Comfortex dealers to create their own custom sample cards featuring 8, 16 or 24 colors from the 800 fabrics in the Personal Color System. The cards feature the selected fabrics along with dealer’s name and logo. The dealer can also create their own color names and sku numbers to prevent homeowner’s from shopping the competition. A dealer can update their fabric collection as frequently as they would like to reflect color or lifestyle trends, or to accommodate regional color requests. This update option ensures they can make their collection a “limited edition”. The Limited Edition Sample Cards fit into the Odysee Insulating Blinds standard sample book which features 32 fabrics. Engineers/Designers: Shanley Alber, Laura Baker, Allison Faul, John Fitzgerald

Comfortex Window Fashions EcoGreen™ Rating System Category: Consumer Education Comfortex strives to be environmentally responsible in all of our business practices. To help our customers understand the importance of this mission, the EcoGreen Rating System was created. The EcoGreen Rating System provides a ranking of Comfortex products relative to their overall impact on the environment. Comfortex products are rated in four categories: Responsible Materials, Sustainable Manufacturing, Energy Efficiency and GREENGUARD® Certification. A Comfortex product is given a rating of ½ to 3 points in each of the first three categories and earns an additional point if it is GREENGUARD Certified. The total product rating is then calculated, providing a quick snapshot of the product’s overall sustainability. Dealers were provided with a launch kit of materials to educate their sales staff and customers on the sustainability of the Comfortex products included in the EcoGreen Rating program. Materials include: Showroom Posters, Shade Wobblers, EcoGreen Rating Catalog (including a full description of each category and details on how specific products were rated in each category), and “ Take One” brochures. In addition, a training video was created and distributed to fully educate our dealer base on what the EcoGreen Rating Program is and how to use it to increase sales. Engineers/Designers: Christopher Ahl, John Corey, John Fitzgerald, Tom Marusak, Corina McRee

RollEase Inc. Link System Category: Roman, Roller & Pleated Shades The new Link System from RollEase includes an infinite adjustability feature. The patent-pending system includes an adjustment wheel which allows for precise adjustments in roller shade height from one linked roller shade to the other providing virtually infinite adjustability. It is now very easy to adjust multiple linked roller shades to exactly the same height. One the smallest light gaps in the industry. Works with 1.5 inch tube with all RollEase clutch lines as well as motorized. Engineer/Designer: Joe Cannaverde

2009

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Hunter Douglas 2009 Hunter Douglas Full-Line Reference Guide and CD Category: Trade Education This selling tool for all Hunter Douglas products has been redesigned to reflect dealer feedback. Consistent page templates and streamlined design simplify the selling and pricing process. Products are now in alphabetical order, with color-coded product identification boxes printed along the side of each page. A CD containing PDFs of all product sections is included for easy download and navigation from a desktop. To increase durability, the handle is improved and all pages have a heavier paper stock. To highlight product updates, there is a new Change Summary Document with a top-line summary of changes within each product section, plus a Deletion Document indicating which information has been removed. Engineer/Designer: Hunter Douglas Product Brand Services Team

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