Keyword Research - Niche Dash

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table of contents

introduction 1. brainstorm niches 2. keyword research 3. select a product 4. set up website, domains & hosting 5. creating content 6. linkbuilding 7. monitoring your progress conclusion appendix 2


This free book is released under the Creative Commons Attribution 3.0 License. Feel free to share it. I’m not a lawyer. All financial advice that I give is based on my experience and does not guarantee any results. I can not be held responsible for any financial losses (or gains) resulting from the advice given in this book. This book includes links to third parties. Third parties don’t represent my opinions and I can’t be held responsible for any of their actions. There are some affiliate links in this book (that means I get a commission if I refer you to that service/product) to things that I truly recommend. They don’t bite or increase the price. If you buy any of these products or services through my link, I will be very happy.


I introduction


It’s incredible how much technology changes and improves our lives. Things that would have been impossible 10 years ago are now achievable thanks to technology. Tools like Skype allow you to have video conferences from anywhere in the world as long as you have a computer and Internet. You can sit on a relatively remote tropical island in the Philippines and build websites that market products to people in the USA or Western Europe, making you Dollars or Euros while spending in Philippine Peso. Words can’t describe how awesome that is. Maybe you are not as crazy as I am and don’t want to live in Asia. Perhaps you just want to work for yourself and have complete control over your work. You could take a Wednesday off to hit the the slopes when nobody else is skiing and work on Saturday instead. Or maybe your goal is just to make 1 extra grand on the side. Everything I mentioned above is totally possible with online marketing. However, it is going to take time and work to get there. You won’t get rich quick and there’s no magic pill, even though Gurus want you to believe that so you buy their latest $2500 product.



This guide is aimed to be useful to newbies who have never set up a website before as well as to people who have already built some sites or are active bloggers but want to learn more about niche marketing. The biggest stepping-stone for everybody who wants to make money online is getting their first sale. This post describes a straightforward-approach to making that first sale (or make more sales if you are already making money). Before we start The number 1 problem that most people who want to become successful online have, is that they never get started. If you are serious, get started today, commit to one method and keep going until you succeed. Depending on how experienced you are (Are you a blogger or have you never heard the word HTML before?), the information presented below might seem a little bit intimidating.



My goal with this guide is to teach you all the important things that you need for success. It would be easier for the beginner if I wouldn’t talk about in-depth competition analysis or link-building tactics, but in my opinion, those things are really important. I’d rather have my guide a bit more complicated than having you build links in an inefficient way or choose niches that won’t make money. As you get more experience, you will learn more and more and become better and faster. Building your first site could easily take you a couple of weeks if you are new. If your are experienced, you can do it in a few hours. Online marketing is a real business. As soon as you start treating it like one, it will start paying you like one. You have to be willing to put work and money in if you want to succeed. If you have any questions, feel free to contact me at [email protected] or message me on Twitter (@nichedash).



What’s Affiliate Marketing? The best way to get started online is Affiliate Marketing. Here’s what it is: Timmy goes to your website for advice. On your website, he clicks on a link to Johnny’s site. Timmy likes what he sees at Johnny’s website and decides to buy it. Johnny is happy that you sent him a customer and pays you a handsome commission (in case of information products usually between 50-75% of the revenue). On the technical side, this is realized through cookies. Once Timmy clicks on the link, a cookie is stored in Timmy’s browser. If Timmy decides to purchase, the payment processor knows that you sent him the customer because of that cookie.



Before we start here are two common misconceptions about Affiliate Marketing. “Affiliate Marketing is unethical.” It’s only unethical if you make it unethical, namely trying to sell your audience crappy products. And even if the product is crappy, every product comes with a money back guarantee. So at the end of the day, if the consumer likes the product, he will keep it. “Affiliate Marketing sucks because you don’t control the product and give 30-50% of profits away.” True. That’s a big disadvantage. However, if you never made money online before, Affiliate Marketing is the easiest and best way to get started.



Why Affiliate Marketing is the best way to get started online Many people who want to get started online just can’t get over the big barrier of creating their own information products - it’s pretty daunting. Some tasks, like finding the right niche, can be a big roadblock in the beginning. On the other hand, if you promote a product that already sells well, all the market research has already been done for you. As well as the copywriting, the support and managing refunds. All you have to find are a few decent keywords. That’s why it’s so much easier to get started with affiliate marketing. When you become experienced and successful at affiliate marketing, it will be so much easier for you to create your own Information Products from there. If you have a site that makes you lots of money you could also swap the Affiliate-Product that you are promoting with your own product. If you know how to research information, you can pretty much get into any niche. Let’s get started.


1 brainstorm niches

1. brainstorm niches

About passion Your niche doesn’t have to be a passion of yours, but you should at least be interested in it. If you are not interested at all, it will be hard to provide any kind of real value. Thus, I’ll probably never go for the hemorrhoids niche, even though there might be some good opportunities. Get a list of potential niches To get started, you need a list of potential niches. One way to come up with niches is to write down a list of fears, problems or passions that you have. If you have a problem, chances are very big that someone else also has this problem. Passions are also good. People are likely to spend money on something that they are really passionate about. The golfer who is obsessed with improving his handicap is likely to buy. Someone who has a problem/fear and is desperate or passionate about solving it is someone you want to sell to. Evergreens in online marketing are the weight loss, dating and making money niches. Note: I don’t recommend starting out in the make money online niche because it is really competitive. 12

1. brainstorm niches

Other great niches are really icky ones, where the prospect would rather type something into Google than ask his friends for advice. Examples: • • • • • • • •

Penis enlargement Hemorrhoids A guy that can’t get laid Premature ejaculation Erectile dysfunction Pregnancy stretchmarks Vaginal yeast infections Bedrest pregnancy (not really embarrassing, but the woman will be bored out of her mind and google it)

I’m sure you can see how affiliate marketing can be actually something of real value. You can provide people that have some real embarrassing problems with free, well-researched information and refer them to products that can genuinely help them to feel better. Once you have a few niches in mind, proceed. If you still have problems coming up with potential niches, proceed to Step 3 (choose products to promote) and then go back to Step 2 (Keyword Research).


2 keyword research

2. keyword research

A keyword is the search term that someone types into Google when she tries to find information. An example for a keyword is “scuba diving”. There are two kinds of keywords, short-tail and long-tail keywords. A short-tail keyword is very broad, e.g. “scuba diving” or “weight loss”. Short-tail keywords are really hard to rank for and are not as commercially relevant. A long-tail keyword consists of at least three words and is highly relevant, e.g. “learn to scuba dive in Miami” or “how to loose weight fast without exercising”. It is relatively easy to rank for long-tail keywords and people, that use those keywords, are usually looking for solutions (which often involves buying something). We want to go for long-tail keywords. Our goal is to find a Keyword that has decent enough volume but seems easy to rank for. For that, we are going to use some free tools. Google Keyword Research Tool To determine the search volume of a Keyword, we are going to use the official Google Keywords tool. Don’t bother buying any sophisticated KW-research software just yet.


2. keyword research

SEO Book Tools If you don’t have Firefox already, download it. Firefox is the Search Engine Optimization and Keyword Research-Browser of my choice due to some great plug-ins. Go here, and sign up to the SEO Book mailing list. In exchange for that, you’ll get 3 Firefox plug-ins. Install the SEO Toolbar, SEO for Firefox and Rank Checker plugins. The SEO Toolbar is pretty handy. It shows you all kinds of useful stats about each site you visit. SEO for Firefox is what we will be using for competition analysis. It shows you metrics about every website that shows up in the Google search results. Rank Checker is useful to track you rankings in the search engines, more on that later. * If you under no circumstances want to use Firefox, there are some similar plugins available for Google Chrome. Check out the SEO Quake and SEO Status plugins.


2. keyword research

The Research

1. Go to the Google Keywords tool. 2. If you have an Adwords-account, log in. If not, don’t bother. 3. Advanced Options -> All Countries & English 4. Type your niche (e.g. weight-loss) into the textbox and hit search. 5. In the left column there’s an option called Match Types. Check “exact” and uncheck the rest. (“Exact” delivers the most realistic results.) 6. Choose long-tail KWs with at least 1000 Global Monthly Searches and proceed to competition analysis. 17

2. keyword research

Competition Analysis We’re going to use multiple criteria to analyze the competition. I’m using a Spreadsheet to analyze the competition. I put a sample on Google Docs, download it and copy your keyword in the Keywords-Column and the Monthly Global Searches in the Monthly Searches-column. Moneyword Matrix

The Moneyword Matrix (pictured above, invented by the guys from Niche Profit Classroom) is one of those criteria. Enter the keyword that you are analyzing with “quotes” into Google (e.g. “learn to scuba dive in Miami”). This returns the total number of websites that Google has indexed that mention the exact phrase “learn to scuba dive in Miami” (Google will say: About X results (0.09 seconds)). If your keyword has more than 1000 monthly searches (according to the Google Keyword Tool), but only between 0 and 10,000 results show up in Google, the keyword is rated excellent and so forth. 18

2. keyword research

This is a great tool. However, the resulting rating is by no means the only thing to consider. I’d definitely stay away from anything under 1000 searches because you probably won’t make much money, I’d recommend at least 2-3000 monthly searches. Enter the “Search Results” and the Moneyword Matrix - rating into the appropriate columns. Page Rank Analysis Now the SEO for Firefox plug-in comes into play. Make sure that the plug-in is enabled, go to Options and set “PR” to “Automatic”. PR stands for Google Page Rank and basically describes how much authority a website has with the Search Engines (the higher, the better). Google your keyword. This time, don’t use quotes. The sites that show up here are your real competition - nobody searches with “quotes”. SEO for Firefox gives you the Page Rank of every result. Add the Page Ranks for the top 10 results and divide them by 10. That’s your average Page Rank. Enter it into the appropriate column of the Spreadsheet. You want the average PR to be as low as possible, below 2 would be great. 19

2. keyword research

Onsite SEO Analysis Onsite SEO(=Search Engine Optimization) describes how well a site is optimized for certain keywords. Even if a website is high in Page Rank, you can easily outrank it if your site is optimized for your keywords and your competitor’s is not. The three most important factors for Onsite SEO are 1. Keyword appears in URL 2. Keyword appears in Title (That’s the text in your Browser title bar. Google shows the title as the headline of the search result - big hyperlinked letters.) 3. Keyword appears in meta-description. That’s a website attribute that Google shows as the black text below the search result - headline.

Check out the image below which is the first result in Google for “Hawaii Scuba Diving”.

Just have a look at the Top 10 results and note how well they seem to be optimized. If most sites have a high PR (see step before) and seem to be optimized, drop the keyword. Insert your opinion into the spreadsheet. 20

2. keyword research

Domain Search As you just learned, one important factor of onsite SEO is that the keyword appears in the URL. Head over to Namecheap and check domain-availability for your keyword. If your keyword would be Hawaii Scuba Diving, you should try to get www.hawaiiscubadiving. com. If that’s not available, go for .net or .org. I would stay away from .info. If you can’t get a .com, .net and .org, go for something like iYourKeyword, eYourKeyword or YourKeywordHQ. Write the best available domain into your spreadsheet. Repeat Repeat this process multiple times, then select a winner from the spreadsheet. Keep in mind: Since this is about getting your first sales, I’d choose a low traffic keyword (could be even below 1000 searches) that is easy to rank for over hightraffic keyword that seems hard to rank for. Once you have your main keyword, search for a couple of sub-keywords with a couple hundred searches that seem to be easy to rank for. A sub-keyword to “how to lose weight fast” could be “lose weight fast without pills” or “lose weight fast without exercising”. 21

2. keyword research

Affiliate Profits Calculator A tool that can help you in selecting the right keyword is my free Affiliate Profits Calculator. It helps you to calculate the potential profitability of keywords. You can find further usage instructions here. How I do it The process outlined above is perfect for starting out. It teaches you all the ins and outs of KW-research and competition analysis. Once you get a bit more experienced, you might want to use paid tools like Market Samurai. I currently do my competition analysis with Market Samurai.


3 select a product

3. select a product

We’re going to use Clickbank. Clickbank is probably the biggest online marketplace for digital products. You can find almost anything imaginable at Clickbank, from simple 27$ e-books to software, from the self-improvement to the make money online niche. Clickbank makes a sale every 3 seconds and processes 26,000 transactions a day. When you check out the best selling products at Clickbank, you can in one way or the other see what is going on in the world. The absolute top-selling products at time of writing are in the “make money online”-niche. However, there are thousands of products in other niches that sell really well too. Clickbank provides the infrastructure for vendors to offer their products and for affiliates to sell them. They process payments and provide the affiliates with affiliatelinks (also called hoplinks). 24

3. select a product

A hoplink is a URL that identifies the vendor and the affiliate. If someone uses your hoplink (with your affiliate-ID embedded to buy a product), Clickbank will give you credit for referring the sale, as long as the product is bought within 60 days. A hoplink looks like this: Once you start making money, Clickbank willl start paying you out per checks. Checks suck for people who are traveling or live in Europe. Thankfully, once you received 2 checks, you will be allowed to recieve payments by bank transfer (Available for most European countries in the Euro-zone, US, Singapore and more. A full list is here.). Register at Clickbank. After registration, go to Clickbank, click on Marketplace -> Advanced Search. Select an appropriate category for your niche. Check Gravity and set it to higher than 20. Gravity basically means, how many Affiliates recently made sales for that product. You don’t want to promote a product that is not selling at all. There’s a reason that it is not selling (e.g. bad copywriting, small market). Hit Search. 25

3. select a product

When evaluating the results, the following is important: • Gravity • How’s the sales page? Are there typos? Does it make you want to buy the product? • Is there a buy-button at the sales page or just an email-opt-in? Many affiliates don’t want to promote products with email-opt-in. For example, it could happen that a prospect signs-up at work and buys the product at home, when he gets an email. You won’t get commission for that because your affiliate-cookie is still in the consumer’s browser at work.

Choose 1-2 products and write down your hop links. They should look like this: If you don’t want to promote information but physical products, check out the Amazon Associate program. Generally, commissions are a lot lower (starting at 5%), but conversion rates tend to be a lot higher.


4 set up website, domains & hosting

4. set up website, domains & hosting

Now we’re at the point where it is necessary to spend some money. Start up costs of online businesses are extremely low compared to every other business out there, but there are some costs involved. The good news is: once you covered the start-up costs, every additional site only costs you 10$ for domain registration. I recommend choosing separate companies for web-hosting and domain registration. Web hosting Web hosting allows you to make your websites accessible via the WWW. Web hosting corporations provide you with space on a webserver. There is dedicated and shared hosting. Dedicated hosting means that you get your own server. Shared hosting means that you share a server with other people. From the outside, it looks like your site is hosted on a stand-alone-server though. Shared hosting is what you want to go for, there’s no need to get a dedicated server for our purposes.


4. set up website, domains & hosting

Choose a host There are hundreds of hosting companies out there. You want a host that allows you to have many domains without paying extra. Don’t worry about stuff like dedicated SSL or IPs. I’m personally using Hostgator. They are competitively priced, have high levels of uptime (I never noticed any of my sites being offline so far) and provide an easyto-use control panel to manage your sites. Tech-support is really important in web-hosting. Sooner or later, you will run into issues with some of your sites. The Hostgator support is world class. At any time of the day and at any time of the year, there are dozens of technicians on stand-by, available on the phone or support chat. I recommend Hostgator’s Baby-Plan. It enables you to have unlimited sites. You will automatically get the most valuable Hostgator coupon during sign-up if you use my link.


4. set up website, domains & hosting

Register your Domain Go to Namecheap and register your domain. GoDaddy is fine too, but Namecheap comes with free whois-guard subscription that protects your privacy online. After you bought the domain, click on it and click on “Transfer DNS to Webhost”. There you can change your nameserver addresses to your host (If you are using Hostgator you get them in you welcome-email. E.g.: & NS13. All you need to know about nameserververs is that they are responsible for redirecting people who go to your domain to the IP-Address of your server. The’re just performing a lookup-operation: they look which URL is pointing to which IPAddress. It’s comparable to a phone-book.


4. set up website, domains & hosting

Install Wordpress Wordpress is the plattform of our choice. It’s not just good for normal blogs, it’s also great for Affiliate Sites or even corporate websites. With Wordpress, it is easy to get a good-looking, Search Engine-optimized site that is easy to manage and is up and running fast. Log into your hosting account and install Wordpress. If you are using Hostgator, go to CPanel -> Fantastico De Luxe -> Wordpress. While installing, choose your main keyword as your blog-title and some catchy phrase that contains your keyword as the tagline. After you installed Wordpress, log into your Wordpress Admin area. It sometimes takes a few hours for your nameserver-changes to be effective. That means that your Wordpress-site doesn’t appear and you see a spamy, ad-plastered site instead. If that is the case, take a break and continue tomorrow or later today.


4. set up website, domains & hosting

Get Thesis Theme A Wordpress theme is responsible for your site-design, but some premium themes go far beyond simply looking good. If you are serious, get the Thesis Theme Developer’s Licence. Trust me, you don’t want to mess around with anything else. Thesis gives you lots of flexibility, design options and makes life so much easier. It is easy to manage, search-engine optimized and gets updated with each new Wordpress version. Thesis comes with great support. There’s a huge community of Thesis - users, therefore you will find answers to any questions that you have. Building sites is so fast and easy. The Wordpress+Thesis combination allows me to to crank out new websites within minutes. Many successful bloggers and online-marketers use Thesis. I personally run all my Wordpress-sites on Thesis.


4. set up website, domains & hosting

I don’t recommend free themes. Making even subtle modifications to them is a real pain and they are not updated regularly. You will have many sites in the long run, instead of just 1-2. Just imagine what would happen if you have free themes on 20 different sites, and a new Wordpress version will be released and half your themes break. A high-quality, premium theme like Thesis will save you lots of headaches. Go for the Thesis developer license which is well spent money and will make your life so much easier. In the following paragraphs, I’m going to show you how I customize Thesis and Wordpress for my affiliate sites. It’s impossible for me to describe this process for each other theme out there. If you don’t use Thesis, Google is your friend (you might need some plug-ins to do the job).


4. set up website, domains & hosting

Customizing Wordpress • Install/upload your theme. • Install the Google XML Sitemap plug-in. A sitemap makes it easier for the Search Engine robots to find every page on your site. Be sure to go to the Plug-in options and build the first sitemap. • Go to Settings->Permalinks and set the permalinks to /%postname%. That puts the title of your posts and articles in the URL (as already explained, that’s an important part of onsite SEO).

Customizing Thesis The following instructions are exactly what I do with my sites. Feel free to change any of those settings to your liking. All these instructions are for Thesis 1.8. In the future, some of those options might change slightly, but it will still give you a roadmap of what to do.


4. set up website, domains & hosting

Insert Analytics-code Google Analytics will allow you to track website-statistics like number of visitors or traffic sources. Go to Thesis->Site Options->Stats Software/Scripts->Stats and Tracking Scripts and paste your tracking-code into the textbox.


4. set up website, domains & hosting

Set up Google Webmaster Tools Google Webmaster Tools are a collection of tools by Google. They range from crawlreports to keyword reports to sitemapsubmit tools. Sign Up for the Google Webmaster Tools. Add your domain-name and verify it. I’d recommend using a meta-tag for verification. To verify with Thesis, paste the Google Webmaster meta-tag into the textbox at Thesis->Site Options->Document Head->Additional Scripts. After your site is verified, submit your XML-sitemap. You should find that option right at your dashboard. Your sitemap should be located at sitemap.xml. This will help Google to find all your pages. If your site for any reason doesn’t target the US for any reason, change your geographic target at Site configuration -> Settings -> Geographic target.


4. set up website, domains & hosting

Onsite SEO Onsite SEO is really important to make your sites rank well. Set your and <meta> description to something appropriate. To do that, go to Thesis->Site Options>Homepage SEO. Both your title and meta description should contain your main-keyword at least once. Make sure that they also sound good to humans, because those attributes show up in the search engines and could decide if someone clicks through to your site or not. Once again, Hawaii Scuba Diving is a good example:<br /> <br /> 37<br /> <br /> 4. set up website, domains & hosting<br /> <br /> Column layout I suggest having 2 columns. At the end of the day, it won’t matter that much - our landing page won’t have any columns. Add header logo Don’t waste too much time on a header logo. I personally do them in Photoshop (plain text: site-name + tagline), give them some nice looking shade, color and select a cool font. . If you’re just starting out, I recommend using to quickly create a decent logo. Once your logo is done, simply upload it to your site by going to Thesis -> Header Image.<br /> <br /> 38<br /> <br /> 4. set up website, domains & hosting<br /> <br /> Cloak Affiliate Links Cloaking affiliate links means that your visitors perceive your affiliate link as an internal link when they move over a link with their mouse. Instead of http://, the link will read like http:// Cloaked links look nicer and improve Click Through Rate. To cloak affiliate links in Thesis, do the following: • Create a new page (name = productname). • Scroll down after the textbox and look for a settings-box called “301 Redirect for this Page’s URL”. • Paste your affiliate link in the textbox ad hit “Publish”.<br /> <br /> 39<br /> <br /> 4. set up website, domains & hosting<br /> <br /> Misc. Design Settings We’re going to change some Thesis default settings that we don’t want for our site. That’s just my personal preference. Feel free to do whatever you want. 1. Byline settings - Go to Thesis->Design Options->Display Options->Bylines and uncheck every check-box there. (E.g.: We don’t want anyone to see 1 year from now that our content was published a long time ago.) 2. Display full post content - Go to Thesis->Design Options->Display Options->Posts and choose “Display full post content”. 3. Hide default widgets - Go to Thesis->Design Options->Display Options->Sidebars and uncheck “Show default sidebar widgets”. 4. Remove admin links - Go to Go to Thesis->Design Options->Display Options>Administration and uncheck both “Show edit post links” and “Show admin link in footer”. 5. Teaser options - Go to Go to Thesis->Design Options->Teasers->Teaser Display Options and make sure that only “post title”, “post excerpt” and “link to full article” is checked. 6. Hide Mulitmedia Box - Go to Go to Thesis->Design Options->Multimedia Box>Default Settings and set it to “Do not show box”.<br /> <br /> Congratulations, we’re done with setting up the website.<br /> <br /> 40<br /> <br /> 5 creating content<br /> <br /> 5. creating content<br /> <br /> Now it’s finally time to get down and dirty and create some content. To get started, it’s easier to directly link to the sales-page instead of messing around with mailing lists. Once the money starts rolling in, you can experiment with that (it can be really lucrative). About Quality The recent Google Panda Update changed my opinion about quality. You should really create unique, useful high quality content. That’s the only way to go in the long run. That’s a further reason that you really should go for a niche that you are interested in - creating quality content is more work than writing spammy articles. Posts Write a couple of posts on your topic. I’d make it at least 200 words. They don’t have to be too amazing. Make sure to mention your keyword(s) every once in a while. If you don’t know anything about your topic, do some research via Google and Wikipedia (don’t steal any content to avoid Google’s “duplicate content penalty”). 42<br /> <br /> 5. creating content<br /> <br /> YouTube videos are great ways to get more posts without lots of effort. Just search YouTube for videos on your keyword, embed them in your post and write a couple of words about that video. Add pages The more content your site has, the more Google will like it. Add some or all of those pages: About Just write something like: “Hey, I’m Mike. I struggled with being overweight for a long-time, but now I finally lost weight successfully. I hope this site helps you to accomplish your goals. To get started, check out some popular posts: <Link to posts>”. After those links, create a section called “Further reading” and link out to some Wikipedia-articles on your topic and to 1-3 legit sites that don’t compete for the same keywords. The reason for that: Google thinks it’s unnatural if a website doesn’t link out to neighboring sites.<br /> <br /> 43<br /> <br /> 5. creating content<br /> <br /> Affiliate Disclosure You have to mention on your website that you make money if someone buys from your link (it’s the law). You can either make a serious-version, stating that the reason for linking to some products is commercial intent or a not-so serious one like I have here. Privacy Policy You don’t need a privacy policy unless you use Google Adsense on your site (not recommended). But it’s a commonly used page, and the more pages you have, the better. You can create your privacy policy with this plug-in.<br /> <br /> 44<br /> <br /> 5. creating content<br /> <br /> Contact Form You’ll probably never get contacted if your site stays small. But it helps your site seem more legit. I use Contact Form 7. Use the captcha option so that you don’t get spammed by bots. Awesome! You’re done with adding content! Way to go. Creating your landing page Your landing page is the page that your visitors enter your site through. You want your landing page to be a Wordpress-page, not a post. Select “No Sidebar” in the box below the “Publish”-button where you can choose between the default-template and other options. You don’t want a sidebar because it distracts your visitors from what you really want them to do.<br /> <br /> 45<br /> <br /> 5. creating content<br /> <br /> The purpose of your landing page is to presell the product and make them click on your affiliate link to click through to the landing page. The best way to illustrate this is an example. Let’s say I promote the ebook “The truth about abs”. I’d have a look at the salespage, identify benefits and add the following content to the top of my landing-page:<br /> <br /> Do you want to get a six-pack? (Red grabs attention. Our mind is conditioned to answer to questions.)<br /> <br /> Check out The truth about abs (<-affiliate link). Find out • • • • <br /> <br /> The TRUTH about getting flat abs. Why crunches and sit-ups are the least effective way to get a six-pack. Why boring cardio is an ineffective way to burn fat. A unique trick that helps you deal with fastfood cravings.<br /> <br /> (bold the important parts)<br /> <br /> 46<br /> <br /> 5. creating content<br /> <br /> (Have a big, fat shiny button above the fold that links to the sales-page. You can steal this button from me here.) Below the big call-to-action button, have an article with at least 200-300 words about your main keyword (mention your keyword every once in a while for SEO purposes). Make sure to provide really good and useful information here. Have at least 1-2 pictures in your article (see below for more info). Add the shiny “CLICK HERE” button (or any other kind of button you want to use) to a couple of places on the landing page (at least near the top and near the bottom).<br /> <br /> Add images Add some images to your landing page (so the site looks interesting through the newly introduced Google-preview feature). Go to the Flickr Advanced Search. In the creative commons section, check “Only search within Creative Commonslicensed content”, “Find content to use commercially” and “Find content to modify, adapt, or build upon”. Search for a fitting image that creates desire (e.g.: When in weight-loss, take an image of a hot girl. Every woman will want to look like her and every guy will want to lose weight so he would be able to get her.). Download it, rename the file to your keyword (e.g. how-to-lose-weight-fast.jpg). Upload it to your blog and make sure that the alt-tag and image description are your keyword as well. Don’t forget to give credit to the author (mention his/her name) and link to the image at the bottom of your page. 47<br /> <br /> 5. creating content<br /> <br /> Make the landing page your homepage Once you finished your landing page, you want to make it your homepage (instead of the blog-posts). In your Wordpress-admin area, click on Settings -> Reading. Front page displays: “your latest posts” should be checked by default. Check “a static page” instead. For “Front page”, select your landing page that you just designed. For the “Posts page”, create an empty page that you call something like “Articles” or “Blog” and select it. As a result, your landing page should be your homepage now.<br /> <br /> 48<br /> <br /> 6 linkbuilding<br /> <br /> 6. linkbuilding<br /> <br /> We already talked about on-site SEO. The other part of Search Engine Optimization is off-site SEO. Whenever a site links to you, the search engines count that as a vote. The more votes you have, the more important the search engines think you are. Backlink 101 A link from a third-party site to your site is called backlink. A backlink is like a vote. On the web, sites usually link to others because they like their content. The more incoming links a site has, the more interesting and valuable its content must be - that’s Google’s assumptions. For example, Facebook has the maximum Page Rank of 10 because tens of millions of people link to their Facebook page or profile. Our goal is to build as many quality and relevant backlinks to your site as necessary, with the result of you hopefully ranking #1 for your keyword. Relevance is important because a link from a site about programming-languages will not be counted equally for your weight-loss site compared to a backlink from a site in the same niche. High quality means that we want links from pages that are high in Page Rank and don’t link to 1000 other sites. You want to build your backlinks slow and steady. Don’t use any software that blasts out thousands of backlinks one day and stops on the next day. 50<br /> <br /> 6. linkbuilding<br /> <br /> Anchor Text Anchor text is the visible, clickable text in a hyperlink. It is usually blue and underlined. If a link to your site is like a vote, a link with your keyword in the anchor text is like an extra strong vote. The site linking to you is not just telling Google that you have valuable content, it also tells Google what your site is about. To rank for your keyword, you want the anchor text of your backlinks to be your keyword. Caution: Google and other search engines are very good at detecting link spam. You want to vary your anchor text a little bit. If all your backlinks have the exact same anchor text, the value of all those links will be decreased because Google suspects linkspam. Where to link to? You want to build backlinks to both, your homepage and your articles. Each article you wrote should be tailored for 1-2 keywords. Build backlinks with relevant anchor text to those articles. Also build some backlinks to your homepage. At the end of the day, many links to your homepage help your small articles rank, and many links to your articles help your homepage to gain authority. 51<br /> <br /> 6. linkbuilding<br /> <br /> Backlinking Strategies Pinging and Social Media submissions The best way to get your site indexed fast is pinging and social media submissions. Repeat the following for every site and every backlink you build: Pinging Pinging notifies the search engines that something happened on your site (new content, content updated, ...). Go to Pingomatic and submit your link. Social Media submissions You can submit your links to social bookmarking sites either manually or automated. In the long run, you probably want to do it automated.Here’s how: • Sign up for Onlywire (go for the free account). Onlywire allows you to submit links to dozens of social media sites from one application. • Sign up for some of the social media sites supported (e.g. Digg, Delicious, Reddit, StumbleUpon, Tumblr, ...). • Enter your account details into Onlywire. • Submit your links. You will have to solve captchas for some of the sites.<br /> <br /> 52<br /> <br /> 6. linkbuilding<br /> <br /> If you don’t want to use a service like Onlywire, you can submit your links to the following sites to get indexed fast: • • • • <br /> <br /> Stumbleupon Reddit Digg Delicious<br /> <br /> Article Directories Article directories are sites that are high in Page Rank and allow anyone to submit articles. In the author biography, you can include backlinks to your websites. Article directories were some of the biggest losers of the Google Panda Update and some of them ended up setting there links to “nofollow” (which means the link becomes worthless from a SEO point of view). Since the future of Article Directories is a bit uncertain, don’t rely only on them for your backlinking strategy. Post unique, quality content to those directories about topics in your niche. Some popular article directories: • (PR6, but article-review-duration of a week) • (PR6) • (PR4) 53<br /> <br /> 6. linkbuilding<br /> <br /> Linkwheels Linkwheels are often used in SEO. A linkwheel consits out of multiple (at least 5) web 2.0 properties. Each property has one link to your Site and one link to another property. The properties are linked together in a wheel, like above. Those web 2.0 properties are used because they have a high Page Rank and their pages tend to rank really well in Google. Thus, your backlink will be more valueable. Additionall, you might actually have some people landing on one of your linkwheels through organic search and click through to your affiliate site.<br /> <br /> 54<br /> <br /> 6. linkbuilding<br /> <br /> Post an article that is relevant to your keywords to each property. Linkwheels are popular because the properties give each other a boost in rankings by getting a backlink. It also makes the Search Engines think that your site is an authority site by emulating a natural linking pattern: Some small sites linking together and each of those small sites linking to a really important site. For example, in the “Lifestyle Design” niche, there are dozens of blogs linking to each other, but there probably is no blog in that niche that does not link to the Four Hour Workweek at some point. Popular Web 2.0 properties for linkwheels are: • • • • • • • • <br /> <br /> Article directories (see above) Tumblr Squidoo Weebly Blogger Yola Livejournal<br /> <br /> Get yourself a spam-email address if you haven’t already to sign up for those. Once you completed a linkwheel, check if everything worked out. Click through the wheel once and check if all the sites are linking together correctly. 55<br /> <br /> 6. linkbuilding<br /> <br /> A ‘nofollow’ link is a link that will not be counted by the search engines. Use your SEO-browser plugin to check if your links are dofollow - it would break the wheel otherwise. If your linkwheel works, ping every single page. Additionally, you can submit each page to social media sites if you have Onlywire set up. Keep in mind that some of these Web 2.0 properties were affected by the Panda Update as well. This strategy still works, but it is unclear how that will change over the coming years. Guest Posting / Links for content Guest posting is my preffered way of getting backlinks after the Panda Update. You basically offer a blog or a site in your niche quality content and try to get a backlink in return. You will get a link from a quality, relevant source. It might be hard to get a link from a popular blog or site if you link to your landing page which tries to sell something. Either deeplink to your blog, or change your content strategy: Don’t have a landing page as the homepage, but a have a proper blog. Promote stuff in the sidebar or from within posts. 56<br /> <br /> 6. linkbuilding<br /> <br /> Article Spinning If you want to create lots of relevant content without writing too many articles, article spinning is what you want. An article spinner generates multiple drastically different versions of one article by utilizing synonyms. You could take an article from your site, spin it and build a linkwheel with it. Currently, I’m using an article spinner called Content Professor. It has both a free version and a paid edition with more features. One spinning strategy that I recently started to use is the following: Let’s say you put 5 articles on your website. Spin all those 5 articles 5 times (proof read them to make sure the content makes sense). Now build a linkwheel. But instead of linking 5 versions of the same article together, link the 5 distinct articles together. (Link like this: article 1, version 1 -> article 2, version 1 -> article 3, version 1 -> article 4, version 1 -> article 5, version 1. Next link: article 1, version 2 -> article 2, version 2 -> article 3, version 2 -> article 4, version 2 -> article 5, version 2, and so on. )<br /> <br /> Another Panda Update disclaimer: this strategy works today, but search engines get smarter and smarter. Try to have multiple backlink-eggs in your basket<br /> <br /> 57<br /> <br /> 7 monitoring your progress<br /> <br /> 7. monitoring your progress<br /> <br /> Checking your search engine rankings Your goal is to reach number 1 in Google for your keywords. To do that, you have to track your rankings. If you don’t want to spend money on a tool for that, here are 2 free ways to track them: Rank Checker Firefox plug-in The Rank Checker Firefox plug-in from SEO Book that you installed in the beginning. As much as I love the SEO Book tools, I’m not really satisfied with the rank checker. Using Google We’re actually using Google. There’s only one problem: depending on your geographic location and the information that Google gathered about you through your previous searches and your account, you won’t get objective results. Go to Scroogle will deliver objective search results, no matter where you are and what Google thinks about you. Choose “number of results: 100”. Search (ctrl+f) for your domain.<br /> <br /> 59<br /> <br /> 7. monitoring your progress<br /> <br /> Market Samurai The rank tracker module of Market Samurai (you can try it for free) was one of the main reasons for me purchasing it. It became too much work to use Scroogle for each and every site & keyword. You don’t need to MS to track 1 site, but it becomes handy once you have multiple sites with multiple keywords. Keep going Keep building links until you rank 1st. 42% of all searchers click on the first result. It’ll probably take you a few months to get there. Unfortunately, making money online is a long-term thing. It could turn out that the keyword is just too hard to rank for. In that case, give it up and try another one.<br /> <br /> 60<br /> <br /> 7. monitoring your progress<br /> <br /> Google & Clickbank Analytics Google Analytics Watch the following video to get started with Google Analytics: Google Analytics Interface Tutorial on YouTube Important metrics for Affiliate sites are: • Number of daily visitors (at the dashboard). You should to know how many people visit your site daily. That’s one of the biggest factors in how much money you will earn. • Keywords (Traffic Sources -> Keywords). This report shows you which keywords people type into search engines to end up on your site. You might be surprised that many of those keywords seem to be random and not the ones that you optimized for. • Landing pages (Content -> Top Landing Pages). This report shows you the top pages through which visitors enter your site. Your landing page that you created above should be the place through which most people enter your site.<br /> <br /> Clickbank Analytics Log into your Clickbank-account and view the analytics (log in -> Reporting -> Analytics). There are many metrics, but the most important ones if you’re getting started are hop count and conversion rate.<br /> <br /> 61<br /> <br /> 7. monitoring your progress<br /> <br /> Hop Count The default graph at Clickbank Analytics shows you your daily hops. When you relate your daily hops to the amount of daily visitors, you can determine ClickThrough-Rate (CTR). Conversion rate Conversion rate describes what percentage of people buy from the sales-page you send them to (conversion rate = # of sales / total visitors). Usually, the conversion rate of digital products is between 1-5%. The conversion rate depends on numerous factors, including copywriting and how much the visitors you send there trust you (Did they just click through after reading one page of your site? Or did you send them a handful of valuable articles per email before you gave them your affiliate-link?). You can calculate your conversion rate with this formula: Conversion Rate = Gross Sales Count/Hop Count This does not include refunds. If your conversion rate is extremely low or you have too many refunds, try experimenting with another product. 62<br /> <br /> 7. monitoring your progress<br /> <br /> Acting on metrics Those metrics will probably give you ideas on how to improve your site. Actionable steps could be • • • • <br /> <br /> Do more link-building to rank better in search engines and get more visitors. Getting new keyword ideas. Analyzing high-performing landing pages. Change the copywriting of your site (to improve newsletter sign-up or click-throughrates). • Analyzing Conversion Rates and replacing poor performing affiliate programs.<br /> <br /> 63<br /> <br /> C conclusion<br /> <br /> conclusion<br /> <br /> That’s it. You’re done. Too cool. Congratulations for completing your 1st affiliate site. I’m sure you learned a lot in the progress. What’s next? Instead of just waiting, I’d urge you to build the next site right away. Not every site might be a success. Keep going and build a few sites, you will start making sales. The first few dollars online are always the hardest. Once you break through that barrier, you will start to get momentum, get more experience and become more and more successful. Once your site is making you some money, some advanced steps could be to build your site into an authority site or even sell your own products to your audience. Keep going, no matter what As you’ve seen, there’s actually hard work involved in making money online. Everyone who does not agree on this just wants to sell you some bullshit. There’s no magic pill for anything in life other than working hard, taking action daily and being persistent.<br /> <br /> 65<br /> <br /> conclusion<br /> <br /> Mathematics is on your side: If you send enough traffic to a sales-page, you will make sales. Keep that in mind whenever you are not sure if this whole “affiliate marketing-thing” will work out for you. It takes weeks if not months for your sites to rank well. That’s why it’s important to get started today. Keep going and believe in yourself, it’s not rocket science. Start taking action today. Otherwise you might still be in the same situation 1 year from now. Take action. You can do it. Parting thoughts The above method will likely make you some money. The nice thing about it is that you will learn a lot about online marketing when you implement it. After you have some experience under your belt, I wouldn’t shy away from trying other things as well(e.g. building authority sites). One very effective thing (that’s what the super affiliates are doing) is buying traffic. However, paid traffic, often “Pay Per Click” or paid backlinks (shhh! - don’t tell Google), is an entirely different chapter... 66<br /> <br /> conclusion<br /> <br /> Thank you Thank you so much for reading this book. I hope that you enjoyed it and learned a lot. If you liked it, please help me spread the word. • 1) You can just forward this book to anyone who might be interested per e-mail. • 2) Go to to share this book with the social media buttons there.<br /> <br /> Thank you, David Berger<br /> <br /> 67<br /> <br /> Special Thanks<br /> <br /> This eBook was designed by David Crandall Check out his blog at or follow him on Twitter (@DavidCrandall)<br /> <br /> 68<br /> <br /> A appendix<br /> <br /> appendix<br /> <br /> Here’s a list of the most important resources: Keyword Research • • • • • <br /> <br /> Official Google Keywords tool SEO Book Firefox plug-ins Chrome SEOQuake and SEO Status Plugins Competition Analysis spreadsheet Affiliate Profits Calculator<br /> <br /> Products to promote • Clickbank<br /> <br /> Hosting • Hostgator (I recommend the Baby-plan)<br /> <br /> Domain Registration • Namecheap<br /> <br /> Wordpress Theme • Thesis Theme<br /> <br /> 70<br /> <br /> appendix<br /> <br /> Wordpress plug-ins • Privacy Policy • Contact Form 7<br /> <br /> Google Tools • Google Analytics • Webmaster Tools<br /> <br /> Landing Page • Shiny call to action button<br /> <br /> Pinging • Pingomatic<br /> <br /> Bulk Social Media submissions • Onlywire<br /> <br /> Article Spinning • Content Professor<br /> <br /> 71<br /> <br /> </div> </div> </div> </div> <div class="row"> <h2 id="comment">Comments</h2> <div id="fb-root"></div> <script> (function (d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; 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