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individuals who were former subscribers of BUILD MAGAZINE. Published by ... Digital. (Replica). Total. Paid,. Verified &. Analyzed. Nonpaid. Circulation. Feb.
MAGAZINE Publisher’s Statement Six months ended June 30, 2014 Subject to Audit

Field Served: The magazine for growing companies. Definition of List Source Recipients: Method of Circulation for Analyzed Nonpaid Circulation: Delivered via direct mail to individuals who were former subscribers of BUILD MAGAZINE. Published by Mansueto Ventures LLC Frequency: 10 times/year

1.

TOTAL AVERAGE PAID, VERIFIED & ANALYZED NONPAID CIRCULATION Average for the Statement Period

%

680,008 20,319 700,327

85.6 2.6 88.2

13,884 13,884

1.7 1.7

Total Paid & Verified Subscriptions Single Copy Sales Print Digital (Replica) Total Single Copy Sales

714,211

89.9

24,555 25,196 49,751

3.1 3.2 6.3

Total Paid & Verified Circulation

763,962

96.2

700,000

30,211

3.8

None Claimed

794,173

100.0

None Claimed

Rate Base

Above (Below)

% Above (Below)

Paid, Verified & Analyzed Nonpaid Circulation: (See Par. 6) Subscriptions: Paid Print Digital (Replica) Total Paid Subscriptions Verified Print Total Verified Subscriptions

Total Analyzed Nonpaid Circulation Total Paid, Verified & Analyzed Nonpaid Circulation

2.

63,962

9.1

PRICES Suggested Retail Prices (1) $5.99 $19.00

Average Single Copy Subscription Average Subscription Price Annualized (10 issue frequency) Average Subscription Price per Copy (1) For the Statement period (2) Represents subscriptions for the 12 months ended December 31, 2013.

Net

Average Price (2) Gross (Optional)

$12.26 $1.23

04-0488-5 48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com

3.

PAID, VERIFIED & ANALYZED NONPAID CIRCULATION BY ISSUE OF PRINT AND DIGITAL REPLICA Paid Subscriptions

4.

Issue

Print

Feb. Mar. Apr. May June

678,283 680,118 684,514 674,830 682,293

Total Digital Paid Sub(Replica) scriptions

20,834 20,401 20,451 20,086 19,821

699,117 700,519 704,965 694,916 702,114

Verified Subscriptions

Print

13,500 13,980 13,980 13,980 13,980

Single Copy Sales

Total Total Paid & Verified Verified Subscrip- Subscriptions tions

13,500 712,617 13,980 714,499 13,980 718,945 13,980 708,896 13,980 716,094

Analyzed Nonpaid

Total Total Paid & Paid & Verified Total Total Verified Circulation Paid Digital Single Circulation Digital & Verified (Replica) Copy Sales Print (Replica) Circulation

Print

21,876 17,200 29,200 29,500 25,000

22,657 24,578 25,839 27,506 25,401

44,533 713,659 41,778 711,298 55,039 727,694 57,006 718,310 50,401 721,273

Print

43,491 757,150 44,979 756,277 76,055 46,290 773,984 47,592 765,902 45,222 766,495 75,000

Total Total Paid, Total Paid, Verified & Paid, Verified & Analyzed Verified & Total Analyzed Nonpaid Analyzed Analyzed Nonpaid Digital Nonpaid Nonpaid Print (Replica) Circulation

713,659 76,055 787,353 727,694 718,310 75,000 796,273

43,491 757,150 44,979 832,332 46,290 773,984 47,592 765,902 45,222 841,495

AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS None

5.

TREND ANALYSIS 2009 Subscriptions: Paid Verif ied Total Paid & Verified Subscriptions Single Copy Sales Total Paid & Verified Circulation Year Over Year Percent of Change Total Analyzed Non-Paid Circ. Year Over Year Percent of Change Total Paid, Verified & Analyzed Non-Paid Circ. Year Over Year Percent of Change Avg. Annualized Subscription Price

%

2010

%

2011

%

2012

%

2013

%

660,182 92.6 656,005 92.3 661,869 93.7 679,817 94.7 694,947 26,000 3.6 26,000 3.7 15,200 2.2 13,500 1.9 13,958 686,182 96.2 682,005 96.0 677,069 95.9 693,317 96.6 708,905 27,056 3.8 28,544 4.0 29,027 4.1 24,486 3.4 37,975 713,238 100.0 710,549 100.0 706,096 100.0 717,803 100.0 746,880 -0.7 -0.4 -0.6 1.7 N/A N/A N/A N/A 15,039

91.2 1.8 93.0 5.0 98.0 4.1 2.0

713,238 100.0 710,549 100.0 706,096 100.0 717,803 100.0 761,919 100.0 -0.7 -0.4 -0.6 1.7 6.1 $12.21 $11.20 $11.10 $10.90 $12.20

Page 2 of 6 • 04-0488-5 Alliance for Audited Media

6.

SUPPLEMENTAL ANALYSIS OF AVERAGE PAID, VERIFIED & ANALYZED NONPAID CIRCULATION The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.

Print Average for Period

PAID SUBSCRIPTIONS Individual Subscriptions* Combination Subscriptions* Award Point* Partnership: Deductible* Sponsored Sales TOTAL PAID SUBSCRIPTIONS

Digital (Replica) Average for Period

543,546 2,194 77,233 28,737 28,298 680,008

20,319

Total

% of Circulation

563,865 2,194 77,233

71.0 0.3 9.7

20,319

28,737 28,298 700,327

3.6 3.6 88.2 1.7 1.7 89.9

VERIFIED SUBSCRIPTIONS Public Place (See Par. 6A) TOTAL VERIFIED SUBSCRIPTIONS TOTAL PAID & VERIFIED SUBSCRIPTIONS

13,884 13,884 693,892

20,319

13,884 13,884 714,211

SINGLE COPY SALES Single Issue Sales TOTAL SINGLE COPY SALES TOTAL PAID & VERIFIED CIRCULATION

24,555 24,555 718,447

25,196 25,196 45,515

49,751 49,751 763,962

6.3 6.3 96.2

ANALYZED NONPAID Market Coverage TOTAL ANALYZED NONPAID TOTAL PAID, VERIFIED & ANALYZED NONPAID

30,211 30,211 748,658

45,515

30,211 30,211 794,173

3.8 3.8 100.0

*Included in Average Price calculation

6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE The following represents the average public place copies made available during the statement period to the following public areas:

Verified Subscription:

Public Place

Doctor/Health Business/ Total Care Professional Public Place Public Place Providers Services Hotels/Lodges Other Copies

12,943

557

384

13,884

6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE The following represents the average individual use copies made available during the statement period to the following individuals:

None

Page 3 of 6 • 04-0488-5 Alliance for Audited Media

7. GEOGRAPHIC DATA for the April 2014 issue Total paid & verified circulation of this issue was 2.5 less than the total average paid & verified circulation. PAID SUBSCRIPTIONS

STATE

Alabama Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming TOTAL 48 CONTERMINOUS STATES

Print

Total Paid Digital Subscriptions (Replica)

VERIFIED SUBSCRIPTIONS

Print

10,641 12,827 6,296 80,203 13,921 8,866 2,350 3,062 45,189 22,690 3,062 30,405 13,129 5,208 5,739 8,024 7,776 2,561 15,710 16,602 21,948 12,592 5,534 12,546 2,184 3,913 5,694 3,201 19,861 4,113 42,566 22,298 1,351 25,745 7,719 6,907 27,409 2,147 10,311 1,768 12,481 50,618 6,079 1,454 20,233 13,992 3,386 10,726 1,220

10,641 12,827 6,296 80,203 13,921 8,866 2,350 3,062 45,189 22,690 3,062 30,405 13,129 5,208 5,739 8,024 7,776 2,561 15,710 16,602 21,948 12,592 5,534 12,546 2,184 3,913 5,694 3,201 19,861 4,113 42,566 22,298 1,351 25,745 7,719 6,907 27,409 2,147 10,311 1,768 12,481 50,618 6,079 1,454 20,233 13,992 3,386 10,726 1,220

79 131 28 802 96 865 34 72 768 207 18 332 102 19 50 48 79 105 287 1,328 202 51 26 114 9 23 33 153 2,382 26 3,589 135 6 237 40 3 421 134 54 8 64 423 59 47 185 14 10 80 2

674,257

674,257

13,980

Alaska 1,496 Hawaii 3,443 TOTAL ALASKA & HAWAII 4,939 U.S. Unclassified TOTAL UNITED STATES 679,196 Poss. & Other Areas 715 U.S. & POSS., etc. 679,911 Canada 2,555 International 1,577 Other Unclassified Military or Civilian Personnel Overseas 471 GRAND TOTAL 684,514

1,496 3,443 4,939

679,196 715 679,911 2,555 1,577 20,451 20,451 471 20,451 704,965

13,980 13,980

13,980

SINGLE COPY SALES

Total Total Paid & Verified Verified Subscrip- Subscriptions tions

79 131 28 802 96 865 34 72 768 207 18 332 102 19 50 48 79 105 287 1,328 202 51 26 114 9 23 33 153 2,382 26 3,589 135 6 237 40 3 421 134 54 8 64 423 59 47 185 14 10 80 2

Print

ANALYZED NONPAID

Total Total Paid & Paid & Verified Total Verified Circulation Total Paid Digital Single Circulation Digital & Verified (Replica) Copy Sales Print (Replica) Circulation

10,720 12,958 6,324 81,005 14,017 9,731 2,384 3,134 45,957 22,897 3,080 30,737 13,231 5,227 5,789 8,072 7,855 2,666 15,997 17,930 22,150 12,643 5,560 12,660 2,193 3,936 5,727 3,354 22,243 4,139 46,155 22,433 1,357 25,982 7,759 6,910 27,830 2,281 10,365 1,776 12,545 51,041 6,138 1,501 20,418 14,006 3,396 10,806 1,222

166 448 83 3,577 475 240 37 253 1,869 1,281 62 2,215 427 82 155 252 121 50 475 692 1,150 439 75 488 37 77 467 81 1,026 59 2,519 573 19 845 168 149 1,518 93 196 33 396 1,628 196 24 675 510 51 240 20

13,980 688,237

26,712

1,496 3,443

23 40

23 40

1,519 3,483

4,939

63

63

13,980 693,176 715 13,980 693,891 2,555 1,577 20,451

26,775 17 26,792 1,344 1,064

471 13,980 718,945

29,200

166 448 83 3,577 475 240 37 253 1,869 1,281 62 2,215 427 82 155 252 121 50 475 692 1,150 439 75 488 37 77 467 81 1,026 59 2,519 573 19 845 168 149 1,518 93 196 33 396 1,628 196 24 675 510 51 240 20

Print

Total Paid, Verified & Total Analyzed Analyzed Nonpaid Nonpaid Print

Total Paid, Verified & Analyzed Nonpaid Digital (Replica)

Total Paid, Verified & Analyzed Nonpaid Circulation

10,886 13,406 6,407 84,582 14,492 9,971 2,421 3,387 47,826 24,178 3,142 32,952 13,658 5,309 5,944 8,324 7,976 2,716 16,472 18,622 23,300 13,082 5,635 13,148 2,230 4,013 6,194 3,435 23,269 4,198 48,674 23,006 1,376 26,827 7,927 7,059 29,348 2,374 10,561 1,809 12,941 52,669 6,334 1,525 21,093 14,516 3,447 11,046 1,242

10,886 13,406 6,407 84,582 14,492 9,971 2,421 3,387 47,826 24,178 3,142 32,952 13,658 5,309 5,944 8,324 7,976 2,716 16,472 18,622 23,300 13,082 5,635 13,148 2,230 4,013 6,194 3,435 23,269 4,198 48,674 23,006 1,376 26,827 7,927 7,059 29,348 2,374 10,561 1,809 12,941 52,669 6,334 1,525 21,093 14,516 3,447 11,046 1,242

10,886 13,406 6,407 84,582 14,492 9,971 2,421 3,387 47,826 24,178 3,142 32,952 13,658 5,309 5,944 8,324 7,976 2,716 16,472 18,622 23,300 13,082 5,635 13,148 2,230 4,013 6,194 3,435 23,269 4,198 48,674 23,006 1,376 26,827 7,927 7,059 29,348 2,374 10,561 1,809 12,941 52,669 6,334 1,525 21,093 14,516 3,447 11,046 1,242

10,886 13,406 6,407 84,582 14,492 9,971 2,421 3,387 47,826 24,178 3,142 32,952 13,658 5,309 5,944 8,324 7,976 2,716 16,472 18,622 23,300 13,082 5,635 13,148 2,230 4,013 6,194 3,435 23,269 4,198 48,674 23,006 1,376 26,827 7,927 7,059 29,348 2,374 10,561 1,809 12,941 52,669 6,334 1,525 21,093 14,516 3,447 11,046 1,242

26,712 714,949

714,949

714,949

714,949

1,519 3,483

1,519 3,483

1,519 3,483

5,002

5,002

5,002

5,002

719,951 732 720,683 3,899 2,641 46,290 46,290

719,951 732 720,683 3,899 2,641

25,839

26,775 719,951 17 732 26,792 720,683 1,344 3,899 1,064 2,641 25,839

719,951 732 720,683 3,899 2,641 46,290 46,290

25,839

471 55,039 727,694

471 46,290 773,984

471 727,694

471 46,290 773,984

Page 4 of 6 • 04-0488-5 Alliance for Audited Media

8.

ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS Total gross subscriptions (new and renewal) sold in the six month period ended June 30, 2014 A. DURATION (a) One to six months (1 to 5 issues) ............................. (b) Seven to eleven months (6 to 9 issues) .................... (c) Twelve months (10 issues) ........................................ (d) Thirteen to twenty-four months.................................. (e) Twenty-five months and more ...................................

2,109 23 177,834 32,496 18,023

% 0.9 0.0 77.2 14.1 7.8

Total Subscriptions Sold in Period .............................

230,485

100.0

B. USE OF PREMIUMS (a) Ordered without premium .......................................... (b) Ordered with material reprinted from this publication, See Par. 9 .......................................... (c) Ordered with other premiums, See Par. 9 ................. Total Subscriptions Sold in Period .............................

9.

228,573

99.2

1,894 18

0.8 0.0

230,485

100.0

C.CHANNELS (a) Ordered by subscriber action via direct mail, direct mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. (b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. (c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ (d) Subscriptions as part of membership in an organization ....................................................................... Total Subscriptions Sold in Period ............................

% 196,590

85.3

33,468

14.5

427

0.2

None 230,485

100.0

EXPLANATORY

(a) Suggested Retail Prices: Average Single Copy: Canada, $5.99. Subscriptions: No additional prices. (b) Average nonanalyzed nonpaid circulation for the 6 month period: copies per issue. (c) Post expiration copies: None.

12,683

(d) DESCRIPTION OF DIGITAL (Replica) - The Digital Edition is an editorial replica of the Print Edition. Advertisers were given the opportunity to opt in to advertising in the digital version. The Digital Edition is available through various digital stores. (e) 971 subscriptions were sold in combination during this statement period Combination Publication

Fast Company

Subscriptions Subscription Sold Term

971

1 year

Price of Combination

$10.00 - 15.00

(h) Sponsored Subscription Sales: The average of 28,298 copies per issue, shown in Par. 6 and included in Par. 1, represents copies purchased by various business concerns in quantities of 11 or more. (i) Market Coverage Copies, averaging 30,211 copies per issue, shown in Par. 6 and included in Par. 1, represent copies delivered to certain former subscribers to BUILD magazine. Recipients represent C-suite and other top management of companies with employee-size breaking down as indicated below. Consecutive issuance is not measured. Employee size Percent

Less than 100 7.3%

100 - 499 81.1%

500 - 999 6.3%

Other 5.3%

Suggested Retail (j) Use of Premiums: A “HOW I DID IT” booklet, composed of editorial material from Price

$23.95

(f) Award Point Subscription Sales: The average of 77,233 copies per issue, shown in Par. 6 and included in Par. 1, includes the following: An average of 63,155 copies per issue represents copies served to subscribers in exchange for the redemption of Airline Frequent Flyer Miles. These subscriptions were sold at 10 issues for $15.00, in exchange for the redemption of 500 points at the rate of 3¢ per mile. An average of 14,078 copies per issue represents copies purchased through the redemption of award points. These subscriptions were sold at 10 issues for $15.00 in exchange for the redemption of points valued at 0.3125¢ to $5.00 per point.

INC. magazine, with no advertised or stated value, was offered with some subscriptions. Additionally, several test offers were made, none of which produced more than one percent of the total subscriptions sold in the period. (k) A Sweepstakes Contest was conducted by a subscription selling organization during this statement period. Prizes consisted of cash. 38 contestants ordered subscriptions to this publication at $10.00 or $12.99, although the award was not contingent upon subscribing (l) Pursuant to a review by the AAM Board of Directors, copies distributed through the Next Issue Media Unlimited program are reported as paid single copy sales based on consumer payment for the program and consumer’s request for this specific magazine. Included in Digital (Replica) single copy sales is an average of 24,666 copies per issue from this program.

(g) Partnership Subscription Sales (Deductible): The average of 28,737 copies per issue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnership relationship wherein this publication was bundled with the purchase of a product or service. Purchasers were advised that $10.00 or $19.00 of the sales price was allocated for a subscription to this publication.

Page 5 of 6 • 04-0488-5 Alliance for Audited Media

10. VARIANCE Latest released Audit Report for 12 months ended December 31, 2013; Variation from Publisher’s Statements Audit Period Ended

Publisher’s Percentage Rate Base Audit Report Statements Difference of Difference (Paid & Verified) (Paid & Verified) (Paid & Verified) (Paid & Verified) (Paid & Verified)

12-31-13 12-31-12 12-31-11 12-31-10 12-31-09

700,000 700,000 700,000 700,000 700,000

748,594 715,880 706,786 710,106 714,338

746,880 717,803 706,096 710,548 713,238

1,714 -1,923 690 -442 1,100

Audit Period Ended

Rate Base (Combined)

Audit Report (Combined)

Publisher’s Statements (Combined)

Difference (Combined)

12-31-13

None Claimed

763,633

761,919

0.2 -0.3 0.1 -0.1 0.2

Rate Base (Analyzed Nonpaid)

Audit Report (Analyzed Nonpaid)

Publisher’s Statements (Analyzed Nonpaid)

None Claimed

15,039

15,039

Difference (Analyzed Nonpaid)

Percentage of Difference (Analyzed Nonpaid)

Percentage of Difference (Combined)

1,714

0.2

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for Audited Media’s Bylaws and Rules. Parent Company: Mansueto Ventures LLC INC., published by Mansueto Ventures LLC • 7 World Trade Center • New York, NY 10007-2195 ANNE MARIE O'KEEFE JOHN M. TEBEAU Date Signed: July 31, 2014 Consumer Marketing Director Publisher Sales Offices: New York 212.389.5300; Atlanta 404.264.8989; Chicago 312.494.1919; Dallas 972.625.6688; Detroit 248.205.3900; Los Angeles/Southern California 310.341.2341; Pacific Northwest 415.343.1530; International 212.389.5360 P: 212.389.5300 • URL: www.inc.com Established: 1979 AAM Member since: 1981

Page 6 of 6 • 04-0488-5 Alliance for Audited Media Copyright © 2014

All rights reserved.

04-0488-5

Analyzed Issue Date Analyzed Issue Text (for double month issue date) Average Single Copy Price Association Subscription Price U.S. Subscription Price Canadian Subscription Price International Subscription Price

04/01/14 5.99 19.00

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