Peter Zhou, Telematics Communications China - GSMA

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LUXGEN think+. ChangAn In Call ... Car manufacturers pushing. Telematics related news and information to customers as their vehicle's unique selling points .
“TCC Index” China Telematics Brands Exposure Analysis Report 2013.3-2013.5 1

TCC Index

TCC Club Joint Lab Interpret Telematics Brand 2

TCC Index  TCC and Meihua.info jointly released “TCC

Index" give a read of how much the Chinese media focus and expose Telematics in the last

TCC Index Starts from

100

month to fully interpret the marketing code of each major Telematics brand.  “TCC Index" for March 2013 started from 100. If the Index goes high, it means the Chinese media have a better focus on Telematics-related topics while the industry and companies are more active in their marketing.  The Index current only covered OE telematics brands. It will further add commercial vehicle and aftermarket Telematics companies and

brands this year.

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March 2013,OEM & Telematics Brands Exposure Rate Ranking Brand

The Brand Of Telematics

SAIC Motor

inKanet、iVoka

Shanghai GM

ConnectedDrive

Audi

Audi Connect

Honda

HondaLink

Nissan

Carwings

Toyota

G-Book

Hawtai FAW

Shanghai GM

OnStar、VoiceLink 、E-Motion

BMW

Hyundai /KIA

NO.1

BlueLink、UVO

Onstar VoiceLink E-Motion

NO.2

ChangAn

In Call

BYD

i-System

Geely

G-Netlink

Ford

SYNC、MyFord Touch™

BAIC

Jin Dou Yun

GAC

Tima Star

iVoka

Nissan

Carwings智行+

BMW

ConnectedDrive Toyota

D-Partner think+

inKanet

NO.3

TIVI

LUXGEN

SAIC Motor

Geely

G-Netlink

G-BOOK

Ford SYNC MyFord Touch™

*TOP3 Exposure OEM Brands 4

March 2013 Trend Analysis  In March 2013, online news was the main form for the exposure of all brands. Car manufacturers pushing Telematics related news and information to customers as their vehicle’s unique selling points. China OE Telematics Brands Exposure Rate 2013.3 Newspapers

Network Information

BBS

Microblog

2500 2000 1500

1000 500 0

OEM Brands Telematics Brands

inKanet iVoka

OnStar

Connected Audi Honda Carwings G-Book VoiceLink Drive Connect Link 智行+ Emotion

BlueLink UVO

TIVI

D-Partner think+

In Call

SYNC i-System G-Netlink MyFord Touch™

Jin Dou Tima Star Yun

5

March 2013, Telematics Brands contribution breakdown

TOP10 Of The Rank (2013.3) 上海通用

77.4%

日产 宝马

No.1

上海汽车

15.4% 7.3%

丰田 福特

吉利

No.2

100%

No.3

100%

现代 长安 华泰

6

April 2013 “TCC Index” Summary 2013 Shanghai Auto Show

TCC Index

121

April 2013,Add A New Brand:

100

March

April

Qoros - Qoros Qloud 7

April 2013,OEM & Telematics Brands Exposure Rate Ranking Brand

The Brand Of Telematics

SAIC Motor

inKanet、iVoka

Shanghai GM

ConnectedDrive

Audi

Audi Connect

Honda

HondaLink

Nissan

Carwings

Toyota

G-Book

Hawtai FAW

BlueLink、UVO

SAIC Motor inKanet iVoka

Onstar VoiceLink NO.2

BMW

Emotion

ConnectedDrive

NO.3

Nissan

Carwings智行+

TIVI

Toyota

D-Partner

LUXGEN

think+

ChangAn

In Call

BYD

i-System

Geely

G-Netlink

Ford

SYNC、MyFord Touch™

BAIC

Jin Dou Yun

GAC

Tima Star

Qoros

Shanghai GM

OnStar、VoiceLink 、E-Motion

BMW

Hyundai /KIA

NO.1

Geely

G-Netlink

G-BOOK

Ford SYNC MyFord Touch™

*TOP3 Exposure OEM Brands

Qoros Qloud

8

April 2013 Trend Analysis  In April 2013, online news was still the top priority for the promotion of all brands. Motivated by Shanghai International Auto Show, all manufacturers produced a bundle of new releases, which were forward by dealer over and over again. Telematics attracted a lot of attention as an advanced tech.

China OE Telematics Brands Exposure Rate 2013.4 Newspapers

Network Information

BBS

Microblog

4000 3500 3000 2500 2000

1500 1000 500 0

OEM Brands Telematics Brands

inKanet iVoka

OnStar

VoiceLink Connecte Audi HondaLin Carwings G-Book dDrive Connect k 智行+ Emotion

BlueLink UVO

TIVI

think+

In Call

isystem G-Netlink

SYNC MyFord Touch™

Jin Dou Qoros Tima Star Yun Qloud

9

April 2013, Telematics Brands contribution breakdown

TOP10 Of The Rank (2013.4)

93.6%

上海通用 宝马

日产

No.1

4.9% 1.5%

上海汽车 丰田 现代 福特

No.2

100%

No.3

100%

吉利 比亚迪

奥迪

10

May 2013 “TCC Index” Summary “The 15th Shanghai International Automobile Industry Exhibition is finished successfully”

TCC Index

121

112

100

3月

4月

5月 11

May 2013,OEM & Telematics Brands Exposure Rate Ranking Brand

The Brand Of Telematics

SAIC Motor

inKanet、iVoka

Shanghai GM

ConnectedDrive

Audi

Audi Connect

Honda

HondaLink

Nissan

Carwings Zhixing+

Toyota

G-Book

Hawtai FAW

BlueLink、UVO

Onstar VoiceLink NO.2

ChangAn

In Call

BYD

i-System

Geely

G-Netlink

Ford

SYNC、MyFord Touch™

BAIC

Jin Dou Yun

GAC

Tima Star Qoros Qloud

ConnectedDrive

NO.3

SAIC Motor

inKanet iVoka

Nissan

Carwings智行+ Toyota

D-Partner think+

BMW

Emotion

TIVI

LUXGEN

Qoros

Shanghai GM

OnStar、VoiceLink 、E-Motion

BMW

Hyundai /KIA

NO.1

ChangAn

G-BOOK

Ford SYNC MyFord Touch™

In Call

*TOP3 Exposure OEM Brands 12

May 2013 Trend Analysis  In May 2013, online news got more active thanks to GMIC and more brands came in the spotlight. But vitality of BBS and Microblog got a drop due to Shanghai Auto Show came to an end. Newspapers kept a tepid attitude toward Telematics.

China OE Telematics Brands Exposure Rate 2013.5 Newspapers

Network Information

BBS

Microblog

3000 2500 2000 1500 1000 500 0

OEM Brands Telematics Brands

inKanet iVoka

OnStar VoiceLink Connecte 奥迪 HondaLin Carwings G-Book dDrive Connect k 智行+ Emotion

BlueLink UVO

SYNC TIVI

think+

In Call

i系统

G-Netlink

MyFord Touch™

Jin Dou Qoros Tima Star Yun Qloud

13

May 2013, Telematics Brands contribution breakdown TOP10 Of The Rank (2013.5)

上海通用 上海汽车 日产

85.1% No.1

宝马

8.5% 6.4%

丰田 长安 福特

现代 吉利 纳智捷

No.2

100%

No.3

100%

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TCC Index 2013 TCC Index Of China Telematics(March-May)

140 120

100 80 60 40 20 0

The Index

March 100

April 121

May 112

15

TCC Index

10k+ Users / 2 OEMs in 2009 1000k+ Users / 20+ OEMs in 2013 600m+ Mobile Internet Users 300m+ Mobile Map/Navigation Users 16

TCC Index

1000k+ Users 20+ OEMs

600m+ Mobile Internet Users 17

TCC Index

18

TCC Index

SEND2CAR now available from 130 million Amap users 19

Tomorrow Afternoon 20

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