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SprIngS wIndow. FaShIonS .... of Hunter Douglas custom window fashions, with all indicators ..... The first-ever International Alliance Conference at the Colorado.
StayFold, Inc. StayFold Award Category: Drapery Hardware The StayFold is the only drapery hardware product that keeps the folds of a drape panel uniform from top to bottom eliminating unsightly flare. It installs in seconds behind the panel with a self-adhesive pocket tape. The device cuts installation time in half and prevents call backs from customers. It is child and pet friendly as there are no sharp pins. Also energy efficient, eliminating lost air between face fabric and lining diverting air movement into the room.

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Plastibec Plastibec Web Site Award Category: Marketing Technology The Plastibec Web Site was created by creative professionals who understand the challenges that represent promoting products through the internet. Our Plastibec web site is communicating the intended message to a captive audience. The web site is easy to use, colorful, creative, and driven to be a source of information for our current and potential new customers. Available downloads; product swatches, room’s settings, product specifications, catalogues, order forms, distributor locations, company news, Human Resources and job postings. Plastibec’s tri-lingual web site is really outstanding in the industry!

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innovation awards Plastibec Plastibec 2007 Advertising Campaign: Plastibec – A New Beginning Award Category: Consumer Advertising and Promotional Program Plastibec began last March with the management buy out of certain assets by it’s managing directors. At that time it was important for Plastibec to communicate a strong message to it’s customers, that they would be a dominant player in the North American decorative window coverings extrusion market. It became evident that marketing and an advertising campaign was needed. The results are impressive: in just 9 months Plastibec launched an entire new collection as well as customer point of sale brochures and published 8 different advertisements in 2 of our industries dominant magazines (DWC and WF). Plastibec is convinced that this marketing campaign was a “colossal” success as not only did it maintain its current customers it also took Plastibec into its next level of growth The entire 2007 advertisings can be view on Plastibec Web site at: www.plastibec.com/currentads.aspx Designers/Producers: Marie-Claude Robert, Marketing Coordinator and Angelo Sudano, VP Marketing, Maelstrom Communications

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Plastibec Designer Deck Award Category: Verticals and Panel Tracks The Providence Collection theme deck orientation addresses current and upcoming home fashion trends. Providence it’s six distinct decorative categories and one commodity category. One collection, to satisfy all pallets for fashionable window dressing. Designer deck embraces window fashion, it combines detail, patterns and textures with color and surface finish to create artistic works. Style names are: Americana – Bordeaux – Infinity – Leatherby – Luxor – Provincial – Rome – Rosalie. The Designer deck can be view on Plastibec Web site at: http://www.plastibec.com/verticals_styles_designer.aspx Designers/Producers: Angelo Sudano, VP Marketing & Product Development

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Plastibec Habitat Deck Award Category: Verticals and Panel Tracks The Providence Collection theme deck orientation addresses current and upcoming home fashion trends. Providence it’s six distinct decorative categories and one commodity category. One collection, to satisfy all pallets for fashionable window dressing. Habitat deck emphasizes on all which is natural environment or things which are found in nature representing the cycle of life and growth. Style names are: Bamboo – Island – Rattan – Terrace – Thatch – Trends – Vineyard – Wicker. The Habitat deck can be view on Plastibec Web site at: http://www.plastibec.com/verticals_styles_habitat.aspx Designers/Producers: Angelo Sudano, VP Marketing & Product Development

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innovation awards Plastibec Green Initiatives PLASTIBEC ENVIRONMENTALLY AWARE Award Category: Green Products Plastibec has taken environment issues very seriously and this results in tangible actions. Plastibec recuperates from its environmentally conscious customers PVC material scrap “end-cuts” for recycling into packaging and other products. Our Providence Collection is packaged entirely using 100% “recycled” PVC materials. At Plastibec it is everyone’s duty to recycle material, from the office paper to the manufacturing PVC scrap. Plastibec manufacturing processes also support our Green Initiativesfrom a closed loop water cooling system to a currently experimental “free-air” cooling system, both of which reduce our dependence of energy sources. Green initiatives from Plastibec can be view on Web site at: www.plastibec.com/environmentally.aspx Designers/Producers: Plastibec “Work-Force Team”

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Plastibec Leatherby Style Award Category: Verticals and Panel Tracks The “look” and “texture” of fine quality leather, bringing luxury into your home. Inspired by the Providence Collection – Designer theme deck, available in 12 stylish colors. “You won’t believe it’s not leather.” Leatherby style can be viewed on Plastibec Web site at: http://www.plastibec.com/verticals_styles_designer.aspx Designers/Producers: Angelo Sudano, VP Marketing & Product Development

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Plastibec Provincial Style Award Category: Verticals and Panel Tracks Floral sophistication give interiors texture and life. The look of traditional elegance with energy filled colors. Inspired by the Providence Collection – Designer theme deck, available in 8 energy filled colors. <“Patent Pending” technology – CLRW™, ColorWash. Technology which allows for the online coloration using liquid colorants in multiple metallic coatings. > Provincial style can be viewed on Plastibec Web site at : http://www.plastibec.com/verticals_styles_designer.aspx Designers/Producers: Angelo Sudano, VP Marketing & Product Development

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Plastibec Island Style Award Category: Verticals and Panel Tracks Embrace nature with rustic design and earth tone colors. The simple pleasures of life, bringing the outdoors into your home. Inspired by the Providence Collection – Habitat theme deck, available in 6 natural colors. <“Patent Pending” technology – CLRW™, ColorWash. Technology which allows for the online coloration using liquid colorants together with design printing technology. > Island style can be viewed on Plastibec Web site at: http://www.plastibec.com/verticals_styles_habitat.aspx Designers/Producers: Angelo Sudano, VP Marketing & Product Development

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innovation awards Plastibec Providence Collection Award Category: Sampling Program The Providence Collection vertical theme deck orientation addresses current and upcoming home fashion trends. Seven very distinct categories, each one inspired by today living interiors and the possibility for letting the outside in. One collection, to satisfy all pallets for fashionable window dressing. The Providence collection is presented in an attractive logo embroided carry bag that features seven very distinct categories. Decks are categorized by collection to inspire consumers and simplify the buying process. All decks are waterfall. Providence Collection sample bags contain product guide and point of purchase flyers as well as color photos of valance options. The easy to carry and consumer friendly case may be used for shop at home or in showrooms. A coordinating 2" Providence Collection deck (vertical and horizontal) is also available consisting of 14 of our best selling styles. The contents of the Providence Collection bag can be viewed on Plastibec’s Web site at: http://www.plastibec.com/verticals.aspx Designers/Producers: Marie-Claude Robert, Marketing Coordinator; Angelo Sudano, VP Marketing & Product Development

Norman® USA PerfectTilt™ Solar Shutters Award Category: Shutters Introducing PerfectTilt™ Solar by Norman®, a modern way to use renewable energy for everyday efficiency. A thin solar panel attached to the battery pack harnesses energy from the sun to supply power for the battery. In addition to the eco-friendly design, it is especially convenient for hard-to-reach windows and specialties such as sunbursts, arches and rakes. Going green just got a bit easier.

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Eclipse™ Shutters Eclipse™ Shutters Sample Portfolio Award Category: Sampling Program The Eclipse™ Sample Portfolio was introduced this January 2008 to our partnering fabricators as the most innovative sample book design of its kind. • Full color product portfolio • Compact and easy to carry • Fits into current Eclipse Sample Kit • Dimensions: 7 ½" W x 13' H x 2 ½" D • Product samples included show color and louver size options with professionally pad printed description of each piece. • Unique foam track system allows for easy removal of product to show the consumer the color and size options and/or for the dealer to update wear and tear samples and also to insert new product introductions without having to purchase a new book each time. • Includes a full color 10-page brochure showcasing the many design and style options with beautiful photography illustrating different lifestyle applications.

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Provinaire Window Fashions by Heritage ProvinaireTM Sculpted Knit Fabrics Award Category: Roman, Roller and Pleated Shades New Sculpted Knit Fabrics are available exclusively in Provinaire Roman and Roller Shades. This 2008 addition to the line features distinctive new textiles produced by a patented (pending) knitting process. They are made in America of 100% polyester, noted for detail, service and easy care. Triple-ply Sculpted Knits provide light-filtering and privacy without additional fabrication. There are eight distinctive designs and seven colors, available in yardage and a cut-down program. Designers: Machelle Bloodsworth, Kenny Clayborne

Provinaire Window Fashions by Heritage Provinaire™ E-Screen Fabrics Award Category: Green Products E-Screen Fabrics, available in Provinaire Roller Shades, incorporate MBDC-approved ingredients. 100% polypropylene, made in America, their production requires low energy input and minimal environmental impact. Pre-dyed yarns eliminate chemical-dye finishing and fabrics can be recycled. Triple-ply Eco-Screens offer outstanding consumer benefits: Usable indoors or outdoors, stain and mildew resistant, easy care. Natural color designs, offered in yardage and a cut-down program, mimic the attractive look of woven wood. Designers: Machelle Bloodsworth, Kenny Clayborne

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EarthSmart GSM, LLC EarthSmart Shutters Award Category: Green Products EarthSmart Shutters are the worlds first 100% earth friendly shutter; available today at a very cost effective price. EarthSmart wood comes from sustainable plantations; this means the trees grow to maturity in 10 years and are then cut at the bottom and grow all over again in 10 years! No other tree on the planet can do this. It’s the lightest hardwood on the planet, is perfect for stains and paint and lasts forever!

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Paris Texas Hardware Valcour by Paris Texas Hardware Award Category: Drapery Hardware The sophisticated shapes and details are what make Valcour less of a collection and more an assortment of elegant discoveries. Six finial designs and one end cap coordinate with 2” diameter fluted poles, rings, and single cradle brackets. A double bracket is also available; the back cradle accommodates a 1 3/8" diameter fluted pole. Three holdback designs complete this collection. Valcour is available in Elmbrook, Wildwood, and Antique Gold.

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Paris Texas Hardware Dominion by Paris Texas Hardware Award Category: Drapery Hardware Inspired by mid-century modernism, Paris Texas Hardware introduces its latest drapery hardware collection: Dominion. This retro-modern collection combines materials, utility and organic forms to bring a pure and simple feel to today’s modern window. With a palette of playful shapes and furniture-inspired finishes, outfit a sleek, modern room or add an avant-garde edge to a traditional room. Four finishes: Carob, Wenge, Corona and Brushed Nickel Finials and brackets coordinate with 1 ¼" diameter metal rods

Somfy Systems, Inc. Tilt WireFree™ RTS System Award Category: Motorization Somfy’s Tilt WireFree™ RTS System features built-in RTS and the Telis Modulis RTS remote. It offers simple installation and eliminates the need for wires because it is battery powered. The Modulis RTS offers the industry’s fist dimmer for natural light control and features a scroll wheel for precise tilting of blind slats. Because it’s RTS, it offers flexible control of individual window coverings or groups of window coverings without the need to aim the remote.

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Springs Window Fashions LLC Graber® Slide-Vue™ Cellular Shade Award Category: Cellular Shades The new Graber Slide-Vue cellular shade captures all the benefits of a CrystalPleat® shade in a vertical orientation. Our patent-pending technologies include dual moveable side rails that easily adjust to fit any window and create flexibility for positioning on the right, left or center of the window, and safety release fabric stems that protect the material from ripping or tearing. The streamlined headrail does not require a valance and Slide-Vue is available in all CrystalPleat fabrics, colors and cell sizes.

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Springs Window Fashions LLC Graber® Panel Accents™ Sliding Panels Award Category: Verticals and Panel Tracks Introducing Graber® Panel Accents™ Sliding Panels, a modern alternative to standard window treatments! Perfect for patio doors, wide windows or as a room divider, these versatile panels slide along a smooth operating and rust-resistant aluminum track. They feature a patent-pending panel attachment design that reduces light gap between panels and securely holds heavy materials. Sliding Panels are available in the same materials and colors featured in the Graber Solar/Roller and Natural Shade collections.

Springs Window Fashions LLC Graber® CrystalPleat® Cellular Shade Sampling Program Award Category: Sampling Program The new Graber CrystalPleat Cellular Shade sample book and companion pieces were designed after input from dealers and consumers. The upscale book design includes large removable swatches that can be viewed using a suction cup window mount, removable collection decks, and an inspirational “book within a book”. Companion merchandising pieces include posters, dealer and consumer brochures, advertising CD, window decals, counter cards, and headrail signs. The sampling program has resulted in over 15% increase in sales.

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Hunter Douglas New Luminette® Privacy Sheers Sample Book Kit Award Category: Sampling Program Themed “Get the Big Picture,” the compact new sample book clearly and concisely communicates the Luminette sheers message, “Limitless widths. Infinite light control. The sheerest sheers.” The book is consumer-friendly, self-guided and easy-to-shop. The Sample Book Kit also includes a compact, easy-to-carry memo sample binder that contains 42 large fabric swatches for dealers to use in presentation boards or for them to leave with their customers.

Helser Brothers, Inc. Jewels™ By Debra May Himes Award Category: Drapery Hardware Jewels™ is the result of a two year collaborative effort between Jay and Mark Helser of Helser Brothers, and Debra May Himes, ASID. This partnership has produced a truly ground breaking new concept in window treatment hardware. Conceived with the professional designer in mind, Jewels™ allows the designer complete freedom in design, proportion, scale and color. Whether the goal is traditional elegance or the simplicity of contemporary style, Jewels is the answer.

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Hunter Douglas Vignette® Modern Roman Shades Top-Down/Bottom-Up design option Award Category: Specialty Applications Unlike any other Roman shade available today, the versatile Vignette® Top-Down/Bottom-Up design option not only allows the fabric to stack in neat folds at the bottom of the window when the shade is lowered, but remarkably, the entire shade disappears completely into the fabric-covered headrail when raised. There are no exposed rings or grommets, and the lift cords are concealed between the front and rear fabrics for a clean exterior appearance plus added child and pet safety. Since the September introduction of this design option, it is already 10 percent of the Vignette unit mix.

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Hunter Douglas Silhouette® window shadings Quartette™ with UltraGlide® Operating System Award Category: Shadings and Sheers The Quartette™ four-inch vane size from Silhouette® window shadings provides superior view-through to any other window shading option on the market today. To enhance this popular feature, the Silhouette Brand has developed the Quartette with UltraGlide® operating system. This new system adds another element of child safety and convenience to the four-inch offering with one cord, one continuous length and no need to drill into treasured window casements or painted drywall.

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Hunter Douglas Views: An Inside Look at Hunter Douglas Award Category: Trade Education Program Views: An Inside Look at Hunter Douglas, a trimester magazine distributed to 31,000+ retailers, covers the latest products, programs and company initiatives with the overall objective of educating dealers about how they can build their businesses. The magazine has just been redesigned with a bold new graphic look that captures attention from page to page. It includes more features and success stories from individual Hunter Douglas dealers than ever before. Compelling photos highlight the dealers as well. The new format also marks on the top of the page the product featured in a particular section. Response to the redesign has been extremely positive from dealers and fabricators.

Hunter Douglas Designing Windows Magazine Award Category: Consumer Education Program Volume 2 of the Hunter Douglas Designing Windows magazine is a single marketing piece that showcases the company’s full array of products. It continues to illustrate the beauty, quality and many options of Hunter Douglas custom window fashions, with all indicators pointing to this new edition being as successful as the first. Designing Windows guides consumers through the selection process, from defining their style preferences and practical needs to choosing specific window fashions. Up front, editorial sections inspire the imagination with beautiful room settings showcasing how the products complement a variety of décors. New sections include “A Designer’s Report” focusing on top designers and how they work with light and a feature on “White. The One Essential Color.” Behind, the product pages – with detail shots and key features and benefits copy – illustrate the wide array of styles and options. A summary chart allows for easy product comparison. The iMagine™ Design Center is showcased next to the back cover. Ideal for in-store, as a leave-behind on sales calls, for distribution at events or for targeted mailings, Designing Windows can be customized with a dealer’s information and logo on a letter bound into the spine at the inside cover. There are more than 600,000 magazines in circulation. Dealer feedback has been extremely positive.

Hunter Douglas Hunter Douglas 2007 Trade Advertising Inserts Award Category: Trade Advertising and Promotional Program Hunter Douglas trade advertising programs continue to be strategically positioned to communicate to our retail customers any product updates and new sales, marketing and/or training programs, as well as other topics of importance to dealers’ businesses. The insert format has become a signature style for Hunter Douglas and capitalizes on cost efficiencies, impact and strong presence afforded the corporate brand as a result of it. Three multi-page, multi-product/program inserts are created each year, timed to coincide with three key product/program launches (February, May and September) • Each insert summarizes the most important aspects of each new product and program, presented through both copy and visuals • The inserts appear in key industry trade publications and are provided in large quantities to Hunter Douglas fabricators for customizing with their own information and then mailing to their dealer database and/or using as a reference piece during sales calls • The bundling of multiple stories into one comprehensive, cohesive advertising unit serves multiple purposes, as proven out by surveying a sampling of trade magazine readers: • The size and scope of the unit attracts significantly greater reader attention than multiple self-standing advertisements could achieve on their own, while also reinforcing Hunter Douglas as the marketplace leader. • As a self-contained and removable communication piece, dealers appreciate that they can keep it on file for future reference.

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Hunter Douglas Silhouette® window shadings Matisse Collection™ of Colored Sheers and Vanes Award Category: Shadings and Sheers Bold is the new neutral! The 2008 expanded Silhouette® Matisse Collection™ of Colored Sheers and Vanes introduces bright, fashionforward hues that serve as a basis for a room’s décor and mood — for a total of 10 choices, up from the original six. Newly available in the light-dimming Silhouette Bon Soir™ vane as well as in the translucent Originale™ vane, the new Matisse Collection will be offered in both the three-inch and the exclusive Quartette™ four-inch vane sizes in all available lifting systems.

Hunter Douglas Pirouette® window shadings Award Category: Shadings and Sheers A totally new concept in light control, Pirouette® window shadings feature soft adjustable horizontal fabric vanes attached to a single sheer backing. With the gentle pull of the operating cord, textured fabric in delightful colors transforms from what appears to be cascading folds to contoured vanes, allowing an enhanced outside view through the sheer backing. More specifically, when opened, the top and bottom of each vane shift closer together in the back, creating a soft outward fold and allowing light to filter gently through the fabric sheer and offering a softened view of the outside. When closed, the vanes slide into a flattened position for excellent light blockage and a smooth look similar to that of a classic fabric shade. Vanes can also be partially raised for a gently contoured look that still maintains privacy, or adjusted to different levels for variable light control. Available in two vane sizes – 4" Petite and 5" Grande – and for windows up to 10-feet wide by 10-feet high in three textured fabric styles for a total of 44 fabric/color combinations in semi-opaque and room-darkening opacities. The UltraGlide® single retractable cord lifting system and the EasyRise™ continuous cord loop system are offered. Sales have tripled expectations.

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innovation awards Hunter Douglas Enhancements to Luminette® Privacy Sheers Award Category: Shadings and Sheers Luminette® Privacy Sheers now target an even broader customer base with more contemporary design elements, fabric textures and enriched color. The new Quintette™ 4 ¾-inch vane size opens the view dramatically compared with the Classic 3 ½-inch vane size, providing a contemporary look that can cover large expanses with beautiful soft contoured fabric with privacy and light control. This new vane size features an equally contemporary fabric called Portico with a screenlike open weave for a modern and airy effect in six colors. The new Angelica Luxe fabric collection offers luxurious colors in six rich, organic earth tones. The entire Luminette color offering has been refreshed, focusing on the top-selling home décor colors. Each of the fabrics in the collection – Angelica, Angelica Luxe, Linéa, Portico, Sheer Linen, Stria and Summer Breeze – are offered in six colors in both translucent and room-darkening vanes for a total of 84 fabric/color combinations. A cordless Traveling Wand™ option makes operation fast and easy. Great for sliding glass doors, this system can be used to both rotate the vanes and push or pull the sheer open or closed. The PowerGlide® motorization system now includes Platinum™ Technology, offering both infrared line-of-sight and radio frequency out-of-sight group control technology.

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Hunter Douglas Nantucket™ window shadings 2007 Sample Book Award Category: Sampling Program The Nantucket™ window shadings sample book features a fabricwrapped cover with close-up product photography showcasing Nantucket window shading’s unique construction and lighttransformation abilities. Inside, a photo book filled with stunning product photography explains product features and benefits. Tab pages explain the benefits of Nantucket shadings; available lifting systems, options and applications; the Playful Possibilities™ collection; and the Counterparts® program. Also included, a large working swatch, fabric decks showing all 45 SKUs offered and a hardware color guide. Nantucket unit sales grew 18 percent in 2007 with the launch of the new book in May.

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innovation awards Hunter Douglas PremieresSM 2007: Imagination Within Award Category: Trade Education Program PremieresSM delivers knowledge about new Hunter Douglas products and how to sell them. Twenty fabricators hold training events across North America, and in 2007, approximately 12,000 dealers were trained. The training is broken into modules and teamed with a portable professional display system contained in rolling cases. Participants were enticed to attend training after receiving a creative invitation introducing the imagination theme. The three dimensional invitation used inspiring words to provoke their thoughts about the new program this year. An opening video featured a representation of one’s imagination to inspire Dealers to creatively position themselves as the most innovative Hunter Douglas Dealer in the industry. Other learning platforms included PowerPoint, videos, displays and workbooks. Customizable by fabricators, Premieres workshops ran four hours, with class sizes from 15 to 100 people. Those attending Premieres have increased sales up to 30 percent over dealers that don’t participate in any training.

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innovation awards Hunter Douglas Hunter Douglas Platinum™ Technology Award Category: Motorization Hunter Douglas Platinum™ Technology combines the best features of infrared (IR) and radio frequency (RF) communication to control motorized window fashions. This proprietary system uses a new ergonomic remote and allows users to control a single window covering or multiple window fashions simultaneously. Individual window coverings can be operated up to 30-feet away in the infrared mode. By adding radio frequency, the remote no longer needs to be pointed directly at a receiver eye for operation. Users can control window coverings up to 100-feet away and don’t even have to be in the same room as the window covering(s). Platinum Technology is available with Hunter Douglas PowerRise®, PowerGlide® and PowerTilt™ battery-powered motorized systems as well as with select hard-wired systems. Hunter Douglas hard-wired systems with Platinum Technology™ are switch control with the option of remote control. This single standalone switch unit replaces the multiple-component kits of old and can simultaneously operate up to two shade motors (in parallel). Installation is simple and hard-wired motorized window coverings from Hunter Douglas can be easily integrated into any new or existing home automation system. Sales have exceeded projections.

Hunter Douglas iMagine™ Design Center Award Category: Marketing Technology A click away from the home page of www.hunterdouglas.com, the iMagine™ Design Center is an interactive gallery that allows consumers to see every Hunter Douglas window fashion in its full-range of colors, fabrics and constructions on windows in customizable room settings. There are 43 brands and 3,037 SKUs featured. Potential buyers can then visit their Hunter Douglas dealer with ideas in mind, allowing dealers to close sales more quickly and profitably. The site is unlike other image-rendering tools because it visually displays the effects of light in the room through the window fashion. Users must choose a product and are then given the opportunity to view detailed images and also see the window fashion in a variety of room settings. Both options allow consumers zoom in and out, change fabric, colors, opacities, textures and more, and easily toggle between the two views. The room scenes can be customized with a vast selection of floorings, upholstery and bedding fabrics, and Benjamin Moore® wall colors. The iMagine Design Center also provides links to product videos and “Special Features” highlighting the qualities of the selected product as well as the Dealer Locator. The launch of iMagine in June helped set records for page views and visits to hunterdouglas.com for 2007. Almost 3.5 million page views and just under 1.5 million brand SKUs have been viewed to date.

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Hunter Douglas hunterdouglas.com Product Videos Award Category: Marketing Technology Available by clicking on the “View Product Videos and Brochures” icon on the left side of the home page, these innovative online videos show, in detail, a range of Hunter Douglas products in use on real windows. Varying in length from one to three minutes, these online videos are unique in the industry and feature many of the window fashions and ground-breaking lifting systems available. Consumers’ preferences become clearer as they see and hear about the products and the range of fabrics, colors and lifting systems. It makes trips to the dealer an easier process. Forty-four percent of videos are viewed in their entirety and a quarter million videos were viewed in 2007.

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innovation awards Hunter Douglas Gallery™ Display Environment Award Category: Point of Sale Display Hunter Douglas Gallery™ dealers offer the ultimate shopping experience by providing a display “environment” that allows consumer to see all their Hunter Douglas product choices quickly and easily. The Gallery dealer now has a second choice in display design. He/she can choose either the current, more traditional style Gallery or the new, contemporary style. The new, contemporary Gallery Display Environment features a rich dark maple wood with aluminum accents. Each window opening is backlit and the new system has large color photography as well as several areas for promotional messages that can be easily changed. Optional pieces include the Highlight module which helps to “highlight” promotional or new products and an extra workstation. In March, the traditional Gallery Display Environment will also offer a “Retrofit” option that allows existing Gallery dealers to substantially transform their existing display cost-effectively and easily. The “Retrofit” Program includes five display components with which dealers can refresh their environment. They can choose all five or any one of the five.

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Hunter Douglas The Silhouette®. Life in a Whole New Light Campaign Award Category: Trade Education Program The Silhouette®. Life in a Whole New Light campaign trained nearly 12,000 dealers on how to sell premium products in 2007. Approximately 320 training sessions were conducted using videotaped testimonials from top Silhouette retailers across the country. A Silhouette® Special Savings Event was released to dealers who attended the training and provided end consumers with savings of $50 per Silhouette shadings with a maximum of five shadings per household. The savings event ran from March 1 through May 31, 2007 and resulted in an 18% unit increase in unit sales for the period in the midst of a national economic downturn. The training coupled with the promotion proved to be one of the most successful campaigns in Hunter Douglas history.

Comfortex Window Fashions Envision™ Roller Shades featuring the EcoGreen™ Collection Award Category: Green Products The EcoGreen™ Fabric collections within the Comfortex Envision™ Roller shade line offer three environmental responsible features: PVC-free, completely recyclable and LEED Certification friendly. The PVC-free fabrics contain no volatile organic compounds (VOCs), eliminating the need for off-gassing and improving indoor air quality. Being recyclable, EcoGreen fabrics are diverted from landfills and reclaimed. Lastly, EcoGreen fabrics may help a total project achieve LEED Certification by contributing toward Energy Performance, Material and Resource Use and Indoor Air Quality, three of the five credit categories needed. The EcoGreen fabrics can be easily found by looking for the green and yellow EcoGreen logo with the Envision Roller Shade sample book and program materials. Designers and Development Team for Envision™ Roller Shades featuring the EcoGreen Collection Corina McRee Richard Watkins

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Comfortex Window Fashions Envision™ Roller Shades Award Category: Roman, Roller and Pleated Shades No other product can provide design and cutting edge fashion on a budget like Comfortex Envision™ Roller shades can. Embracing styles and fabrics from around the world, hundreds of fabrics ranging from solids to designer screens, the Envision Roller Shade collection offers an expansive style collection to match the looks and desires of any décor. The energy efficient SilverScreen™ and environmentally responsible EcoGreen™ lines will appeal to consumers who are looking for style with an emphasis on responsible stewardship. Color coordinated hardware, two different cassette head rail styles and the option of motorization offer the finishing touches in customization. Designers and Development Team for Envision™ Roller Shades Corina McRee Richard Watkins

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Comfortex Window Fashions Woodwinds® Wood Alloy Blinds with Fine Finish Award Category: Wood/Faux Woods Blinds The Comfortex Woodwinds® Fine Finish wood tone collection recreates the natural characteristics of real wood in combination with durable Woodwinds thermal polymers. Perfect for windows exposed to sun, humidity and moisture, Woodwinds material doesn’t warp, crack or fade. The Woodwinds Fine Finish Collection is consistent in both color tone and pattern across all slat, valance and bottom rail profiles. The Woodwinds Fine Finish Collection is available in nine wood tone colors and four unique slat profiles. Designers and Development Team for Woodwinds® Wood Alloy Blinds with Fine Finish Shane Brunell S.J. Kahng John Fitzgerald Thomas Marusak Jay Vandervoort

Comfortex Window Fashions Symphony® Blackout Double Honeycomb Shades “The Insulator” Award Category: Cellular Shades Comfortex Symphony Blackout Double Honeycomb fabric collection named “ The Insulator” combines superior insulation with the best of cellular shade light control. The insulating attributes of the double honeycomb Symphony Blackout fabric is boosted by the addition of an integrated foil lining to which keeps homes cooler in the summer and warmer in the summer. This energy smart cellular fabric is offered in fifteen fashion forward colors in 10 hardware applications. Add the WCMA award winning ComforTrack™ Energy Saving Sidetrack option to further enhance energy efficiency and achieve nearly 100% light blocking capability. Designers and Development Team for Symphony® Blackout Double Honeycomb Shades “ The Insulator” Shane Brunell John Fitzgerald Richard Watkins

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Comfortex Window Fashions Shangri-La® Paradise Collection of Sheer Horizontal Shadings Award Category: Shadings and Sheers Shangri-La® Paradise Sheer Window Shadings collection offers all the features of high end window shadings at an attractive price point for the value conscious consumer. Available in a neutral color palette with 2" and 3" vane widths, Paradise Window Shading fabric is available on a “Roller Only” system that can be installed under existing draperies or cornices. This “Roller Only” version can save consumers even more money and adapt to many more window applications. Designers and Development Team for Shangri-La® Paradise Sheer Horizontal Shadings Shane Brunell John Fitzgerald Scott Pauley

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innovation awards Comfortex Window Fashions Shades Now, Pay Later Comfortex BlindCrafter Credit Card Program Award Category: Consumer Advertising and Promotional Program In today’s soft economy, consumer financing is one tool window treatment dealers can use to dramatically grow their business. Shades Now, Pay Later program provided Comfortex BlindCrafters Comfortex funded access to 12 months of no payment, no interest financing for their customers. Comfortex and GE Finance research shows that the average order size using the BlindCrafter Credit Card Program is 4.5 times larger than the traditional credit card payment. Shades Now, Pay Later created a formal, easy to implement promotional program utilizing the Comfortex BlindCrafter Credit Card program, backed by GE Finance. Each BlindCrafter Center received an advertising and store merchandising kit including banners, POP signage, hanging ceiling signs, shade wobblers and ad templates for door hangers, direct mail cards and FSIs. Corporate support and promotion was provided through the web site BlindCrafter.com and e-mail campaign. Designers and Development Team for Shades Now, Pay Later Comfortex BlindCrafter Credit Card Program John Fitzgerald Corina McRee Christopher Ahl

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innovation awards Comfortex Window Fashions Woodwinds® Wood Alloy Blinds Recycling Award Category: Green Products The wood alloy slats, bottom rail, wands and valances which make up a Comfortex Woodwinds Wood Alloy Blinds all can be reused in the manufacturing process. Comfortex blends recycled wood slats which that is ground into a fine powder with high performance, recyclable plastics to form the patented Wood Alloy products. Once these products exceed their useful lifetime, they can be easily recycled for the same manufacturing process and used again in the creation of new Wood Alloy window fashion products. Consumers will receive incentives when they choose to redecorate and recycle their Woodwinds Blinds by returning it to Comfortex for component reuse. Designers and Development Team for Woodwinds® Wood Alloy Blinds Recycling Program Shane Brunell John Fitzgerald Thomas Marusak

Radiant Blinds, Inc. Radiant Blinds Award Category: Horizontal Blinds Radiant Blinds produce light on demand. In Radiant Blinds, the interior facing side of every slat produces ambient light like that of a bright, sunny day. Systems come standard with programmable, fully automated tilt control and an automated Sunrise & Sunset mode, in which the blinds awaken the user in the morning by ‘pretending’ to be the rising sun, brightening at user selectable rates until the living space is beaming with gorgeous light.

Hunter Douglas Hunter Douglas International Alliance Conference Award Category: Trade Education The first-ever International Alliance Conference at the Colorado Convention Center in Denver ran from July 25 to 27, 2007. It was the first event of its kind where more than 3,000 Hunter Douglas aligned retail dealer attendees from North America and around the globe along with fabricators, select marketing partners and Hunter Douglas management and product brand teams all gathered together, at the same time and under one roof. More than 4,000 people were in attendance. The 92,000 square feet of exhibition space was filled to capacity with the most comprehensive presentation of products ever shown at one time. An array of marketing, merchandising and education programs was also showcased. “It was like a shot in the arm, got people moving toward improving their businesses, it’s easy just to hum along and stay with the same old thing,” said Kathy Kiefer of A Well Dressed Window in Omaha. General Colin L. Powell, USA (Ret.), gave the keynote address. Other speakers included the Mayor of Denver, top business guru Daniel Burrus, leading design expert Michelle Lamb and retail expert George Whalin. “ This was an industry first. Never before has Hunter Douglas or any other window covering company brought together such a large and extraordinary gathering of retail dealer talent to learn and grow together,” said President and CEO Marv Hopkins.

Hunter Douglas Designer Roller Shades Award Category: Roman, Roller & Pleated Shades This season brings an invigorated selection of textures, colors, custom design options and lifting systems to a timeless favorite. Designer Roller Shades, previously Remembrance window shades, has a new look, new design options and a new name. Three key fabric categories make up the line: Traditional, Natural and Soft, which is the first of its kind in the industry. A total of 189 SKU’s, 124 of which are new, are available in 26 distinctive collections. New design options include a redesigned round bottom bar, decorative bottom bar end caps that function as finials, faux-wood slats and designer tape trims. New lifting systems are also available, including an upgraded cordless lifting system, a dual roller and a quiet motor.

2008

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innovation awards

Hunter Douglas Greenscape fabric for Designer Screen Shades Award Category: Green Products This new residential screen fabric is PVC-free, earth-friendly and recyclable with no off-gassing. It comes in seven fashion-forward colors.

Hunter Douglas Ariosa™ fabric for Duette® honeycomb shades Award Category: Cellular Shades The Ariosa™ fabric for Duette® honeycomb shades offers a distinctively soft-hand texture combined with proprietary stain release technology for unmatched durability and easy cleaning. Ariosa is the only softhand fabric on the market that offers premium fabric quality and texture with added protection against stains. Stain release technology provides a protective barrier which repels water and stains and allows for easy stain removal backed a lifetime limited warranty. Offered in the ¾" pleat size, Ariosa helps broaden the appeal of Duette shades to younger consumers with its bold colors: Banana Cream, Greenwillow, Mandarin Coral, Cinnabar and Aquamint. Ariosa is currently available in the most popular lifting systems.

2008

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innovation awards

Hunter Douglas Elan™ fabric for Duette® Architella™ honeycomb shades Award Category: Green Products The Duette® Architella™ Collection of honeycomb shades features a unique, patented construction consisting of a honeycomb nestled within a honeycomb. This provides two more air pockets than traditional honeycomb shades and dramatically increases R-values. The Duette Architella Collection offers R-values up to 7.73 on doublepane windows with Low-E glass, among the highest in the industry. It is available in two fabrics: Panache and the new Elan™, a luxurious and refined silk-like fabric with a woven-like appearance selected for its lustrous finish and durability. Priced the same as the relaxed, textural Panache, it is available in 10 shimmering colors in both semi-opaque and opaque fabric options in ¾" and 1 ¼" pleat sizes. Because of the unique double honeycomb construction, the Architella Collection boasts crisp pleat definition and deep color saturation.

Hunter Douglas Enhancements to Heritance® hardwood shutters Award Category: Shutters Heritance® hardwood shutters, the best and most comprehensive offering in the genuine wood category, are now offered in 100 standard colors, including more than 60 artisan-grade paint colors and over 30 rich stains. Custom-color matching is also available. There is also an expanded selection of unframed specialty shapes; new arch and angle top panels; a range of new framed specialty shapes; two additional frame options: the Tilt-In Z-frame and Colonial Z-frame; a 4 ½" louver; and enhanced specifications with the first divider rail at 72."

Hunter Douglas Alustra® Duette® Architella™ Sheer Opalessence™ Award Category: Green Products Trend-setting Alustra® Duette® Architella™ Sheer Opalessence™ takes two already distinctive fabrics and pairs them up for a stunning visual effect. The soft, outer Whisper™ sheer allows the sparkle of the inner Opalessence fabric, which contains flecks of natural mica, to subtly shine through for a new design sensibility. Combined with the superior energy efficiency inherent in the Duette Architella honeycomb construction, this unique product provides two more air pockets than traditional honeycomb shades and dramatically increases R-values to up to 7.86, among the highest in the industry. Alustra Duette Architella Sheer Opalessence offers the aesthetic beauty of a honeycomb sheer without sacrificing light control or energy efficiency.

2008

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innovation awards

Hunter Douglas Country Woods® and The EverWood® Collection Sampling Award Category: Sampling Program The coordinated sample program creates a comprehensive and consistent selling system for Hunter Douglas horizontal blinds, offering two sample books of similar height and styling for maximum visual impact. They include removable decks, valance and tape swatches as well as a photo book that includes an overview of the entire Hunter Douglas Horizontal Blind Program, plus the respective features and options available as the customer is taken step-by-step through the selection process. For in-home sales, a set of stylish, coordinated sample bags are available complete with all decks, valance swatches, a decorative tape deck with seven-inch swatches and a mini photo book.

Hunter Douglas Designer Roller Shades Sample Book Award Category: Sampling Program The new sample book from Designer Roller Shades from Hunter Douglas follows a theme of “look, feel, design.” It beautifully showcases all of the new design features including fabrics, faux wood slats, designer tapes and petite gimp trims and hardware colors. Large swatches along with inspiring photography highlight the endless design options. The sampling includes the sample book, a 10-pack of consumer brochures, Reference Guide section and display shade coupon.

2008

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innovation awards

Hunter Douglas New Alustra® Collection Sampling Award Category: Sampling Program The new Alustra® Collection gold and silver sample books were designed to present the stunning features and benefits of the new expanded collection, showcasing the exquisite new product introductions. With coordinating silver and gold handles for easy carrying, they readily accommodate future introductions and fit into the existing Alustra display and tote bag. New collateral includes 8½" by 11" 40 page photo books and 5 ½" x 8 ½" consumer brochures with inspirational photography that highlights the new product introductions and offer an overview of the collection.

Hunter Douglas The Hunter Douglas Learning Center Award Category: Trade Education Program This centralized Web-based portal provides Hunter Douglas dealers, designers, installers and fabricators with world-class training and education. It contains and tracks 226 learning options in interactive online, audio, video, written and instructor-led formats to satisfy all learning styles. All Hunter Douglas dealers may take 23 free online product training courses. The Professional Dealer Program offers over 100 courses in professional development, sales and customer service skills. Dealers may earn Certified Professional Dealer status to set them apart from competitors and give them recognition as experts in the industry. The Professional Fabricator Program enrolls all Hunter Douglas sales and customer service representatives in a comprehensive training and development program covering six core competencies with over 115 courses. Since the mid-2007 launch, 4915 learners have completed 18,887 courses!

Hunter Douglas Hunter Douglas Summer Sale Event and Fall 3-in-1 Promotion Award Category: Consumer Advertising and Promotional Program Hunter Douglas developed and executed two fully integrated marketing programs during the important summer and fall/winter selling season that offered aligned dealers unique opportunities to increase store traffic and close larger and more profitable sales. Both were advertised in national magazines as well as online on top-performing Web sites. The first-ever Hunter Douglas Summer Sale Event in effect from June 1 through August 31, 2007 offered consumers special rebate savings on many of the best selling and most sought after Hunter Douglas products. Of particular note, there were no minimums or maximums, so savings were applied to every qualifying product purchased. Free upgrades on select products were also included. The 2007 Fall 3-in-1 Promotion featured three important components: the annual Holiday Savings Event, along with Child Safety and Energy Efficiency Promotions. This program was designed to draw consumers to aligned Hunter Douglas dealers with a combination of limited-time rebates and free upgrade tied into seasonal topics that consumers find timely and important. Both promotions were supported at the dealer level with advertising, direct marketing and points-of-sale materials.

2008

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innovation awards

Hunter Douglas Pirouette® window shadings Sample Kit Award Category: Sampling Program Centerpiece of the Pirouette® window shadings Sample Kit, the convenient sample book includes inspiring room-setting photography; large swatches of all 44 fabric/color combinations; a working sample in both vane sizes; a full-color brochure illustrating the product’s versatility and simplicity; technical information and care and maintenance instructions. In the inside back cover of the sample book, a marketing DVD provides ready-to-print materials, including consumers ads and postcards and a sell sheet and order forms that contain everything dealers need to know to specify and sell Pirouette shadings. Also included in the kit, a limited-time offer for a choice of a free hand sample or $50 custom display shading.

Comfortex Window Fashions Save Now, Recycle and Save Again Campaign: Woodwinds® Wood Alloy Blinds Recycling Program Award Category: Consumer Education Program Comfortex’s Save Now, Recycle, Save Again focuses on educating consumers about buying a Woodwinds® Wood Alloy Blinds which are made of recycled materials and can be recycled. Consumers help to save the environment by purchasing a Comfortex Woodwinds Blind which is made from recycled materials and does not use any newly cut timber. When it comes time to redecorate, consumers are able to recycle their blind. When the consumer recycles the blind, they are rewarded for their stewardship with a certificate to use on their next purchase of Comfortex product. The wood alloy slats, bottom rail, wands and valances which make up a Comfortex Woodwinds Wood Alloy Blinds all can be reused in the manufacturing process. With 90% of Americans agreeing with this statement “I am concerned about the environment”, there is no better place to start than at home. Designers and Development Team for Save Now, Recycle and Save Again - Woodwinds® Wood Alloy Blinds Recycling Program Shanley Alber Lori Christian Allison Faul John Fitzgerald Thomas Marusak

2008

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innovation awards

Hunter Douglas Heritance® hardwood shutters Sampling Kit Award Category: Sampling Program After conducting countless dealer and fabricator interviews and hundreds of hours of research, the new Heritance® Sampling Kit works hand-in-hand with the selling process. Innovations include: picture book starting with a Hunter Douglas Custom Shutter Division decision tree. Each consecutive spread offers an engaging room photo and all corresponding available options, so that customers are taken step-by-step through the process to select a color, louver size, operating system, frame, configuration and hinge color. Every color in the kit is a removable chip that can be held next to the window. A separate box includes all frame, valance, hinge and louver options. This is the first of three sampling kits in the Hunter Douglas Custom Shutter Collection that will be standardized for consistency and ease.

Levolor Kirsch Window Fashions Levolor Custom Natural shades Sample Book Award Category: Sampling Program The Levolor Custom Natural shades sample book continues Levolor’s easy to use format. Individual swatches are laid out on pages for easy viewing and integrated into photography to give consumers decorating ideas. A “1-2-3” booklet at the front of the book guides readers through the selection process of choosing fabrics, then liners, then control options. Inspirational photography along with suggestions for added options such as liner colors and control options are displayed throughout the book.

2008

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innovation awards

Levolor Kirsch Window Fashions Levolor Roman Shade Sample Book Award Category: Sampling Program Levolor’s Custom Roman Shades Sample book features three easy steps to simplify the consumer retail shopping experience. Levolor provides a booklet highlighting inspirational photography and explanations of features with consumer benefits. The at-a-glance pricing card allows the consumer a simple overview of the category. Fabrics are organized with tabs by style and light control type. Callouts remind consumers that www.levolor.com provides product information and home swatches, so that consumers know they can buy with confidence.

2008

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innovation awards

Levolor Kirsch Window Fashions Levolor Natural shade with Cordless Lift System Award Category: Roman, Roller and Pleated Shades Levolor’s exclusive patent-pending cordless lift system for Natural Shades answers the consumer need for easy raising and lowering of potentially heavy shades, improved aesthetics due to no dangling cords and even raising and lowering, and increased safety for children or pets. The system combines Levolor’s industry-leading cordless motors with new “struts” attached to the lower back of the shade to give the needed product response previously thought impossible for Natural Shades.

Levolor Kirsch Window Fashions Levolor Perceptions Custom Soft Vertical finish/color coordination with Levolor Roman and Cellular shades Award Category: Verticals and Panel Tracks Levolor introduced new line of Soft Vertical blinds with new fabric colors/finish offering which match and completely coordinate with finishes in Levolor Custom Cellular and Roman shade fabric finishes. Consumers can now decorate their large windows and sliding doors using Soft Vertical blinds and match fabric finishes to Levolor Cellular and Roman shade product categories which they may want to use in other (smaller) window applications. This allows homeowners to achieve a uniform and completely coordinated look throughout their home across several different product options and window applications.

2008

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innovation awards

Levolor Kirsch Window Fashions Levolor Custom Day/Night Natural shade Award Category: Roman, Roller and Pleated Shades Levolor’s exclusive patent-pending Day/Night Natural shade is a lined and unlined shade all in one product. The product operates similarly to a top-down/bottom-up shade — the right cords operate the entire shade while the left cords operate a middle bar that raises and lowers the lined portion of the shade. It answers the consumer need for total privacy and light control whenever they choose and broadens the use of Natural Shades to areas like bedrooms.

2008

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innovation awards

Levolor Kirsch Window Fashions Levolor Custom Visions Wood: Coordinating finish between Vertical and Horizontal Blinds Award Category: Wood / Faux Wood blinds Levolor introduced new line of Vertical blinds with new laminated fabric vane colors/finishes and vinyl vane offering which match and completely coordinate with finishes in Levolor Visions Faux Wood blind program. Consumers can now decorate their large windows and sliding doors using Levolor Vertical blinds and match finishes to Levolor Faux Wood blind product category which they may want to use in other (smaller) window applications while achieving uniform and completely coordinated look throughout their home across several different product category options and window applications.

Levolor Kirsch Window Fashions Levolor Roman Shade with Cordless Lift System and Top Down / Bottom Up Award Category: Roman, Roller and Pleated Shades Convertible privacy — Levolor introduced its patented Cordless Lift System in Romans Shades and paired it with the Top Down/Bottom Up feature. This combination fabric shade provides clean aesthetics and safety in addition to privacy and light control. Consumers lower the shade from the top, pull up from the bottom, or open both for a different view. A fabric valance is provided for a consistent fabric appearance.

2008

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innovation awards

Levolor Kirsch Window Fashions Levolor Roman Shade with Cordless Lift System Award Category: Roman, Roller and Pleated Shades Get the best looking shade — Levolor offers Roman Shades with its patented Cordless Lift System. Now the beautiful fabric on a roman shade can be the highlight because there are no dangling pull cords or cord cleats. These shades are safe and easy to use — raise from the bottom or pull the handle down to lower. The shade widths are available up to 120" and with two shades on one headrail for unique applications.

2008

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innovation awards

RollEase, Inc. Tension Device Award Category: Miscellaneous Products RollEase introduces a new patent-pending tension device for continuous cord or continuous bead chain loops that meets the proposed new ANSI/WCMA standard 6.5 requiring a tension device to partially make the shade inoperative unless the tension device is properly installed. RollEase’s tension device is easy to install, easy to use and has a contemporary look.

2008

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innovation awards

Levolor Kirsch Window Fashions Kirsch – Estate Valance option on Ambiance Custom Soft Vertical blinds Award Category: Verticals and Panel Tracks A new line of Kirsch Ambiance Soft Vertical blinds are now offered with the exclusive Estate Valance option — a highly decorative, integrated valance and alternative finial options in several different real wood finishes. With the exclusive Estate valance option, consumers can achieve the look of a drapery in Soft Vertical blinds by pairing popular drapery hardware finishes and finials — now a complete look of soft draperies combined with functionality and ease of use of soft verticals. Several different real wood finishes and finial designs offered in Estate Valances ensure complete coordination with other real wood finishes in consumer’s homes — such as furniture, flooring, cabinetry.

Levolor Kirsch Window Fashions Kirsch Roman Shade with Decorative Drapery Hardware Headrail Award Category: Roman, Roller and Pleated Shades Coordinate Kirsch Wood Trends 2" Drapery Hardware with other wood applications in your home, while enjoying Roman Shades. Kirsch’s Roman Shade utilizes the drapery hardware for the appearance of a drapery, yet it lifts and lowers like a blind or shade. These shades are offered with Cordless Lift or Motorized Lift. Several fabrics and all the drapery hardware match Kirsch’s Ambiance™ Shades for those consumers needing to coordinate their Roman Shades with a Vertical application.

2008

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innovation awards

HT Window Fashions Richview® by Huang Fabric Blinds Award Category: Horizontal Blinds All fabric shade with multi-product features: it’s a Venetian Blind, Pleated shade or Roman shade • Unique patented product design provides for elegance with privacy & light control • Highest quality durable fabrics — Woven fabric and more • 100% polyester, easy to clean • Broad fabric pallet • Minimal stacking when drawn open (raised) • Available in cord pull or clutch pull • Available in cord tilt or wand tilt • Contoured, durable 2" head-rail • Optional valances available

Hunter Douglas Duette® Architella™ Collection Display Board Award Category: Point of Sale Display The Duette® Architella™ Collection Display Board stands out in the marketplace by displaying a new product as art. A piece of art displays a question in the mind of the consumer — what is this? Put together in an artistic format with removable swatches of both Panache™ and Elan™ fabrics that can be used as a counter card or hung on the wall it opens up a dialogue between the consumer and dealer because it is not just a one-dimensional merchandising display. It showcases the unique honeycomb-within-a-honeycomb construction that provides superior insulation and the luxurious fabrics in rich, vibrant colors in an intriguing way, distinguishing Duette shades and Architella as above the fray.

2008

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innovation awards

Hunter Douglas Country Woods® Exposé™ Wood Cornices Award Category: Miscellaneous Products The new Country Woods® Exposé™ Wood Cornices showcase an elegant selection of cornices, designed to match all Country Woods wood blind colors and complement other Hunter Douglas window fashions or drapery treatments. Six new styles are featured, ranging from traditional to contemporary in six-, nine- and 12-inch heights. The cornices are assembled and hand-finished by genuine craftsmen. Striking keystones, carved wood appliqués and decorative plate grooves are among the many features available. Options for matching decorative shelves and mantel shelves are also offered for coordination across the room.

2008

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innovation awards

Hunter Douglas Master Level I & II Installer Training for Heritance® hardwood shutters Award Category: Trade Education The highest level of installer training offered in the Heritance® Shutter Excellence Training Programs, Master Level I and II Installer Training creates an elite group of highly trained master installers who are qualified to handle any and all types of installations. Participants include professional installers who seek higher income levels and they must have completed the Journeyman Installer Training. The twoday class provides a true-to-life installation experience, including how to work with and repair the most challenging shutter installations. Participants also learn about the income opportunity and receive Master Level I and II certification. They also become part of a special referral list. With 24 attendees at each session, since its inception in March 2007, the program has trained a total of 148 installers in six sessions. Four sessions are scheduled for 2008.

2008

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innovation awards

Hunter Douglas Alustra® Woven Textures™ Award Category: Roman, Roller and Pleated Shades Alustra Woven Textures™ is a remarkable collection of distinctive fabrics, each filtering light in a unique style, offering an innovative alternative to solar screens and available in both Roman shades and window shades. The collection includes five exquisite new fabrics plus the sleek metal Chelsea™ roller shade system and the optional Roman shade light-filtering liner with independent operation. These sophisticated constructions combine innovative textural weaves with unique fibers to create spectacular light effects and intriguing designs that provide a luxurious yet casual elegance.

Hunter Douglas Enhancements to Country Woods® and The EverWood® Collection blinds Award Category: Wood / Faux Wood blinds The Country Woods® and EverWood® Collection product lines have been integrated, making them easier to present, sell and install. New common standard valances, designer tassels and specialty shapes allow consumers to mix and match wood and alternative wood blinds throughout the home while maintaining a consistent look, while common valance clips, PowerTilt™ with Platinum™ Technology, and coordinated selling systems make the programs easier to sell and install. Country Woods wood blinds updates: • New multi-step TopShield™ II finishing process for the best fade resistance and moisture resistance on the market, plus all the chemical and scratch resistance of the original TopShield finish. • Choice of four slat sizes: 1", 1 3/8", 2" and 2 5/8".

• 46 painted and stained finishes reflecting today’s popular colors. • New 3 ¼"-tall Artemis valance for a contemporary look. New decorative keystone standard on all valances wider than 96," optional upgrade on smaller width valances. • 68 decorative tape options that complement home décor textiles, including a new 1"-wide tape. EverWood Collection alternative wood blinds: • Award-winning TruGrain® finish – the most realistic stain finish on the market in alternative wood blinds – features seven new, fashion-forward finishes in the 2” EverWood line, including whitewash and distressed styles. • Six additional TruGrain finishes for EverWood X-tra; refreshed stain collection for WoodMates® blinds. • Valance selection streamlined with two taller 3 ½" upgrade styles. • Expanded wide-tape selection includes new 1" assortment and expanded 1 ½" patterns. • Fixed-slat specialty shape offering added. • Collection sampled together in comprehensive book format for the first time.

2008

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innovation awards

Hunter Douglas New Somner® Custom Vertical Blinds Collection Award Category: Verticals and Panel Tracks Somner® Custom Vertical Blinds from Hunter Douglas feature 363 SKUs with new styles, colors, textures and updated patterns — redefining the fashion of vertical blinds. This innovative and robust collection is divided into six distinct vinyl types, by their unique characteristics, along with an extensive range of fabric styles and the rich look of genuine hardwood. Features include options from headrail and control systems to a selection of top treatments. Motorization and specialty track systems give this versatile product even greater usage applications.

2008

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innovation awards

Hunter Douglas New Somner® Custom Vertical Blinds Sample Book Award Category: Sampling Program The new Somner® Custom Vertical Blinds Sample Book from Hunter Douglas contains new styles, colors and updated patterns designed to revitalize and make this classic product modern again. The book is organized by product type from vinyl, fabric to wood. The center spread Design Guide helps the customer through the decision process when it comes to color and light/privacy. This sample book goes beyond showcasing beautiful product by featuring the other vertical blind collections in the Hunter Douglas portfolio for a comprehensive sales tool that introduces customers to all Hunter Douglas branded vertical blind programs.

2008

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innovation awards Hunter Douglas Enhancements to The Alustra® Collection Award Category: Miscellaneous Products The Alustra® Collection is designed for those who want the very finest in window fashions. This fall, Bronze Shimmer™ joined the exclusive Gold Radiance™ and Silver Reflection™ fabrics and hardware finishes, offering discerning consumers unique metallic accents that coordinate beautifully with furnishing throughout the home. Other enhancements: Alustra Silhouette® Bronze Shimmer sheers and Bronze Shimmer hardware finish for both three-inch and four-inch vane sizes. Alustra Duette® 1 ¼" honeycomb shades in Bronze Shimmer Whisper™ sheer fabric and hardware finish, and in Bronze Glow 1 ¼" Opalessence™ shades. Alustra Duette 1 ¼" Architella™ Sheer Opalessence, Architella Opalessence and Architella Opalessence Eclipse™ shades in luminous fabrics with flecks of natural mica for extraordinary beauty. Alustra Vignette® Modern Roman Shades with new transitional fabric and color offerings in both the exclusive 6" Traditional contoured fold and the 6" Tailored flat fold. Exquisite new fabrics for Alustra Woven Textures™ plus the sleek metal Chelsea™ roller shade system and the optional Roman shade lightfiltering liner with independent operation. New Voyant™ Sunlight fabric, Bronze Shimmer hardware and metallic valances for Alustra Luminette® Privacy Sheers.

2008

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innovation awards

Hunter Douglas E-mail Marketing Campaign Award Category: Marketing Technology Hunter Douglas launched three e-mail campaigns and an e-mail newsletter in 2007. All recipients had given Hunter Douglas permission to use their e-mail addresses and the communications were visually compelling with color photography and succinct copy. The percentage of e-mails opened was significantly higher than the national average; bounce-back rates came in at 10 percent below the national average; opt-out rates were very low at 1%. The e-mail campaigns offered consumers rebates and the first e-mail in May was sent to prospective buyers gathered from an Inspiring Light Sweepstakes; the second e-mail, which had an 81.27% open rate — almost unheard of in the business, was sent out at the same time to existing customers that had purchased product during the Holiday Sales Event. The third was sent in August to all eligible customers. In September the first e-mail newsletter was launched and informed Hunter Douglas customers of new products and promotions and directed them to the Web site.

2008

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innovation awards Hunter Douglas Alustra® “Experience” Web site Award Category: Marketing Technology Upon entering the Web site, via www.hunterdouglas.com, consumers immediately experience the elegance and exclusivity of The Alustra® Collection. The soundtrack establishes the mood and sets the collection apart, reinforcing that Alustra is more than merely a collection of products, it is a lifestyle and an experience designed for consumers who want the best products for their homes. Consumers can browse through “Alustra Showhomes,” which showcase Alustra in sensational real home settings, beautifully illustrating the light-transforming qualities of the materials and myriad styles available. Or they can explore the “Design Inspirations” that were considered in creating The Alustra Collection. And they can also peruse through the “Product Portfolio” that presents this unique collection and provides consumers with detailed product information to choose Alustra window fashions for their homes. A direct link on the menu bar guides them to exclusive Alustra dealers.

2008

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innovation awards

Hunter Douglas Heritance® Custom Color Match Kit Award Category: Point of Sale Display This free, compact, award-winning kit provides consumers/dealers with all they need to order and secure approvals for custom colors for Heritance® hardwood shutters. An instruction sheet details the steps to send in a color sample, which is required, and then returned by Hunter Douglas to the customer to ensure they are happy with the custom-color match. A wood sample is included for stains, and an attractive paper swatch is included for paints — these can be divided for the customer to retain. Identification labels, a vellum sleeve to ensure the sample arrives safely and pre-addressed padded envelope are provided to send in the samples. A handy wood characteristics brochure helps to set the expectation for the customer so they understand how light can change the look of wood and how different wood types can impact the final look of a perfectly matched stain color. This brochure features visual examples of these scenarios.

ShutterEaze, LLC ShutterEaze Award Category: Motorization ShutterEaze is the worlds first wireless motorization system for New and Existing Shutters. ShutterEaze fits all popular sizes and styles of shutters with 2.5", 3.5" and 4.5" louvers. ShutterEaze installs easily in minutes with NO tools to most any shutter panel. Our patented system allows for convenient and complete control of shutters that are mounted behind bathtubs, furniture or on high, out of reach windows from up to 25' away. ShutterEaze is the only complete control solution for all your shutter automation needs.

RollEase, Inc. EasyRoll™ Automatic Roller Shade Award Category: Roman, Roller and Pleated Shades The new RollEase EasyRoll™ automatic roller shade is an exclusive clutch operating system with a unique patented feature that raises a roller shade automatically. When the shade is down, simply pull gently and hold one side of the control chain and the shade will quietly and smoothly roll all the way up in a controlled fashion that almost appears to be motorized. Works with RollEase Raceway and Cassette-120 Headrail.

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