scott d - Scott Fearheiley

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Worked with the Creative Service's video team and Direct Marketing Team to make a direct response television spot (DRTV) that incorporated a video technique ...
|Scott D. Fearheiley |Rockville, Maryland | | |(240) 447-3552 | | |[email protected] | | |fearheiley.com | | |linkedin.com/in/scottfea| | |rheiley |

SUMMARY

An innovative and highly creative Graphic Designer who possesses a proven track record in art direction, motion graphics, annual reports, advertising, web design, branding and identity, photography, marketing, direct mail, newsletters, image editing, and logo design. Creates cutting-edge designs that enhance product offerings and drive overall corporate growth. Blends creative enthusiasm and technical capabilities to develop and implement forward-thinking designs that meet client needs and leave lasting impressions. An intuitive professional who delivers quality projects that propel a company to the forefront of the industry.

EXPERIENCE

Scott Fearheiley | DESIGN, Rockville, MD Freelance Designer/Owner, 2014-Present

Long-term contract with CAIRS Solutions - September 2014 to March 2015. Created visual identity profiles to help perspective parents connect with birth-mothers. These profiles consisted of printed books, ebooks, PDFs and videos. My responsibilities included designing and laying out the books, exporting finished files for ebooks and printed publication, setting up and maintaining tracking software and archiving the finished jobs.

WORLD WILDLIFE FUND (WWF), Washington, DC Senior Graphic Designer, 2008-2014

Designed programmatic communication materials, including annual reports, the quarterly magazine PULSE, scientific reports, and fact sheets. Worked on public service announcements (PSAs) that included print, video, television, and online components. Developed and managed event materials, including invitations, programs, presentations, signage and correspondence materials. Designed gifts for board of directors, national council, and high-profile donors. Collaborated with video team to produce motion graphics and design elements for video products and PSAs. Oversaw training and orientation of new team members. Worked closely with IT department to implement upgrades to hardware and software. Played key role in transitioning entire Creative Services department from Windows PC to Macintosh computers.

• Redesigned 2010 annual report to work as a horizontal layout, with a minimal design esthetic that utilized large images that spread across inside pages and emphasized issues facing wildlife, deforestation, climate change, and other pressing conservation challenges. The redesigned annual report was well received and the same layout was used for all sequential reports, including the latest version. • Worked with WWF scientist and Development Team to create high-end presentations that relied on beautiful graphics, photography, and embedded video instead of complicated graphs and large blocks of text. These presentations were very successful and became the standard for the organization. • Created the motion graphics for two 35th Annual Telly Award winning PSAs: Splash PSA: I Am Not a Rug and the I Am Not a Trinket video from the WWF Stop Wildlife Crime series. • Worked with the Creative Service’s video team and Direct Marketing Team to make a direct response television spot (DRTV) that incorporated a video technique called parallaxing to animate still photography. It became one of the most successful DRTV spots and exceeded previous spots in generating revenue. • Produced and animated the Change the Way You Think About Your Morning Latte video, resulting in over a million YouTube views.

CONSERVATION INTERNATIONAL (CI), Washington, DC Senior Graphic Designer, 2003-2008

Designed Conservation Frontlines, an award-winning magazine for CI donors. Produced 2004 Annual Report, as well as 2003 and 2005 Annual Reports for Critical Ecosystems Partnership Fund. Developed wide variety of brochures, advertisements, and other promotional materials for Development Department. Played key role in implementing brand by working with local and international offices to maintain consistent look and feel across entire organization.

• Won American Graphic Design awards and Best of Category by Printer and Graphics Association Mid-Atlantic for work on Conservation Frontlines.

• Won American Graphic Design award for designing two posters Defying Oceans End and Sea Turtles: It’s Not Too Late to Turn the Tide.

ADDITIONAL EXPERIENCE

CHARLES E. SMITH, Crystal City, Virginia, Graphic Specialist, 2001-2003. Introduced company-wide energy conservation ad campaign, including posters, elevator signs, and brochures. Created promotional materials, such as advertisements, brochures, and proposal packages, and worked with marketing department to promote residential and maintenance divisions.

MORTGAGE BANKERS ASSOCIATION OF AMERICA, Washington, DC, Graphic Specialist, 1999-2001. Created ad campaign for CampusMBA, web-based distance-learning center. Produced catalogs, brochures, media kits, advertisements, and other promotional materials for conventions, conferences, and in-house projects. Developed advertising campaigns for Mortgage Banking and real Estate Finance Today.

EDUCATION

NASHVILLE STATE TECHNICAL COLLEGE, Nashville, Tennessee AS, Design and Visual Communications Boston University Center for Digital Imaging Arts, Washington, DC Video Editing and Post-Production

CERTIFICATIONS

Video Editing and Post-Production, CDIA, Boston University Apple Certified Pro, Final Cut Pro 7

AFFILIATION

AIGA, Art Directors Club

COMPUTER SKILLS

Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe After Effects, Adobe Premiere, Adobe Edge Animate, Adobe Muse, Adobe Dreamweaver, Adobe Lightroom, Microsoft Office, Presentations in Apple Keynote and MS PowerPoint, HTML, Mac OS X, Windows, VMware Fusion

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