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Marketing of High-Technology Products and Innovations Jakki J. Mohr

Jakki J. Mohr. Chapter 10: Advertising and Promotion in ... Telemarketing. Outbound; Inbound ... Don't be complacent. Other Strategies for CRM. Capture the ...

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Marketing of High-Technology Products and Innovations Jakki J ...

Marketing of High-Technology Products and ... Honda Implications of Core ... Successful Pioneers Have technological foresight Understand the market Have ...

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Marketing of High-Technology Products and Innovations Jakki J. Mohr

TABLE 1-1 HIGH-TECHNOLOGY INDUSTRY EMPLOYMENT 2000 .... A Supply Chain Perspective of Technology—a case of Auto Industry ... Car Dealers.

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Marketing of High-Technology Products and Innovations Jakki J. Mohr

To launch new products, reach sales prospects, compare competitors' products ... Optimization (SEO); Paid search; Contextual ads .... CRM Software (Cont.).

Link: https://1pdf.net/download/marketing-of-high-technology-products-and-innovations-jakki-j-mohr_5850f73ce12e89cd355178fe

Marketing of High-Technology Products and Innovations Jakki J. Mohr

Marketing of High-Technology Products and Innovations Jakki J. Mohr. Chapter 1 : Introduction to High-Technology. Technology is ubiquitous. Examples of ...

Link: https://1pdf.net/download/marketing-of-high-technology-products-and-innovations-jakki-j-mohr_5852fdd9e12e89c8061ba93d

Marketing of High-Technology Products and Innovations Jakki J. Mohr

Choose. arena. Implement. strategy. Understand. profit model. Complete. the strategy. Identify ... Functionality, performance, price, post-sale maintenance, disposal. Timing of ... Tree Analogy to Core Competencies—a case of Honda Motor.

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Marketing of High-Technology Products and Innovations Jakki J. Mohr

High-Tech Markets. Chapter Outline. Aligning Market Research with Innovation Type; High-Tech Marketing Research Tools. Concept Testing; Conjoint Analysis  ...

Link: https://1pdf.net/download/marketing-of-high-technology-products-and-innovations-jakki-j-mohr_5852fdd9e12e89c8061ba93f