SOCIAL MEDIA MONITORING STRATEGIC MARKETING ...

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GenR's social media monitoring and competitive inventory programs are ... GenR Media's social media monitoring service uses a real-time analytics platform.
SOCIAL MEDIA MONITORING STRATEGIC MARKETING & COMPETITIVE INVENTORY genrmedia.com 845 Third Avenue, 6th Floor | New York, New York 10022 | [email protected]

SOCIAL MEDIA MONITORING

GenR’s social media monitoring and competitive inventory programs are valuable tools for any strategic marketing plan. When both tools are used in collaboration, the result is a highly in-depth research presentation. The manual research and social media monitoring GenR performs will give detailed insight surrounding your company, product, disease area, stakeholders and competitive arena. The presentation will be designed in an easily digestible format and focused on key areas of interest determined by your team.

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Social Media Monitoring GenR Media’s social media monitoring service uses a real-time analytics platform with stunning visualizations, a simple user interface, and industry-leading reporting capabilities. GenR will work with your team to build a social media monitoring program to provide comprehensive and valuable data regarding your product and competitors. In collaboration with your team, GenR will develop a specific list of keywords focused on the data you want to track. We use keyword formulas on our end to enhance the list of keywords to ensure we track appropriate data. Our goal is to make sure you are able to capture the data you desire in order to implement marketing strategies according to your results. This will give you an upper hand in competition using real-time data. The social media monitors GenR develops track and analyze mentions from Twitter, YouTube, Instagram, Reddit, RSS, Wordpress, Google Plus, Facebook and over 4 million RSS Feeds. By utilizing social media monitoring you can efficiently gain insights on top influencers, competitors, topic volume, common themes, sentiment, impressions, gender, interactions and information on your most successful campaigns.

genrmedia.com | [email protected]

SOCIAL MEDIA MONITORING

Creation of Social Media Monitors Monitors are the main topics of interest you want to track. A list of relevant key terms is developed for each monitor and entered in for tracking by GenR. When setting up a monitor, web addresses can be specified as well as languages, networ

genrmedia.com | [email protected]

SOCIAL MEDIA MONITORING

Monitor Overview After a monitor has been developed it becomes active and will begin tracking keywords. GenR also has the ability to automatically pull a previous month’s worth of data right away. The monitor overview is where sentiment, reach, spread, mention volume and average mentions per hour can be reviewed and analyzed by GenR.

genrmedia.com | [email protected]

SOCIAL MEDIA MONITORING

Monitor Comparisons After one month of historical data is pulled from the original monitor, data will then be reviewed and refined by GenR. Keywords can be eliminated, added and/or adjusted to hone in on more specific data. From there, another monitor will be developed with the new list of refined keywords. The monitors built over time can be compared to date to view progress

genrmedia.com | [email protected]

SOCIAL MEDIA MONITORING

Keyword Trends and Concepts WORD BURST The word burst groups similar keywords and groups of keywords to show trending topics. Each topic is divided into subtopics to let GenR dive deep into trends to find valuable insights.

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SOCIAL MEDIA MONITORING

WORD CLOUD The word cloud allows GenR to filter your results by keywords, hashtags, emotions and concepts. Clicking a word or phrase will show us a list of the mentions that occupy a segment you have particular interest in so we can deliver a strong contextual understanding.

genrmedia.com | [email protected]

SOCIAL MEDIA MONITORING

Reporting Professional, interactive, dynamic reports will be delivered on a weekly, bi-weekly or monthly basis in PDF format. GenR will configure reports to run at a specified interval and be automatically archived or delivered to you or your team along with an analysis of items we feel are important to highlight or may require further action.

Reports will reflect peak of conversation during a requested time frame. Peak conversation will include the most popular keywords used across social media and the emotions tied to them. Additionally, you can see top influencers and their popularity scores. Celebrities typically have a score of 90 or higher as they have many followers which in turn, results in a large reach and spread. Reports can also be delivered in a more digestible format such as PowerPoint or Keynote.

genrmedia.com | [email protected]

SOCIAL MEDIA MONITORING

Sentiment Reporting Sentiment reports will provide a look at the volume of positive versus negative mentions. It will also point out the peak dates for positive and negative mentions and the top influencers tied to them.

genrmedia.com | [email protected]

SOCIAL MEDIA MONITORING

Location Reporting Location reporting discloses where in the world the most activity is taking place regarding your topic of interest.

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SOCIAL MEDIA MONITORING

Sample Mentions At the end of your report, you will have listed the most relevant sample mentions pulled from your analytics. Here you can review the full context of conversations that are happening across social media.

genrmedia.com | [email protected]

STRATEGIC MARKETING & COMPETITIVE INVENTORY

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Strategic Marketing and Competitive Inventory GenR will develop a strategic marketing and competitive inventory focused specifically on your area of interest. The inventory will include general research areas such as associations, foundations, societies, academies, online resources, journals, blogs and competitors. All websites will be ranked using an independent third party, Alexa rankings.

genrmedia.com | [email protected]

STRATEGIC MARKETING & COMPETITIVE INVENTORY

genrmedia.com | [email protected]

STRATEGIC MARKETING & COMPETITIVE INVENTORY

GenR will identify key marketing opportunities, advertisements and competitors within each of these arenas, specific to your interests.

genrmedia.com | [email protected]

STRATEGIC MARKETING & COMPETITIVE INVENTORY

genrmedia.com | [email protected]

STRATEGIC MARKETING & COMPETITIVE INVENTORY

GenR will take pages of inventory data and enter it into a more digestible format within a PowerPoint or Keynote presentation.

genrmedia.com | [email protected]

genrmedia.com 845 Third Avenue, 6th Floor, New York, New York 10022 | [email protected] | 646.504.GENR (4367)

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