UX DESIGN - Cisco Systems

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the studio video summit '14 june 20, 2014 ux design bringing value, differentiation, ttm, velocity and effectiveness to our customers olivier lacour
UX DESIGN

B R I N G I N G VA L U E , D I F F E R E N T I AT I O N , T T M , V E LO C I T Y A N D E F F E C T I V E N E S S TO O U R C U S TO M E R S

OLIVIER LACOUR SENIOR DIRECTOR, DESIGN

THE STUDIO

VIDEO SUMMIT ‘14

JUNE 20, 2014

PLATFORM+CUSTOM

THE STUDIO

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SNOWFLAKE+BRANDING

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Success features strategy Iris Subscribers

95% of subscribers use Time Warp and Restart 75% use them every day and at least twice 25 millions uses

(Utilisations x2 in 10 months)

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Value strategy From basic to premium 2011

86% legacy

14% Iris 2012

70% legacy

30% Iris 2013

54% legacy

46% Iris 2014

38% legacy

62% Iris SOURCE : ZON IRIS GROWTH, 4Q11-4Q13 - OVUM

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Premium growth Product Maturity = +76% growth 500

375

250

+76%

vs +5% growth on the legacy offer

1 25

0 4Q 10

1Q11

2Q11

2011

3Q11

4Q11

1Q12

2012

2Q12

3 Q12

4Q12

1Q13

2013

2Q13

3 Q1 3

4Q13

1Q14

2014 SOURCE: Zon Iris Growth, 4Q11-4Q13 - OVUM

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Snowflake UI deployment From basic to premium 2010

100% legacy 2013

60% legacy

40% SFR Box Evolution 2014

40% legacy

60% SFR Box Evolution 100%

UI Snowflake deployed SOURCE: SFR STRATEGIE GOALS

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Snowflake = Everywhere Consistency strategy

1.8 million

SFR subscribers using it 
 on smartphone or tablet

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Global strategy 1 year, 1 UI , 4 markets

500.000 customers 42% Netherlands 28% Switzerland 9% Ireland 21% Germany THE STUDIO

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Reactive strategy Early in the product life cycle = conversion is on! dec. 12 Netherland

march 14 18% of subscribers

jan. 13 Switzerland

20% of subscribers aug. 13 Ireland 13% of subscribers

sept. 13 Germany 5% of subscribers THE STUDIO

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IMPACT UX

VIEW MORE CHANNELS !

US HHs 17.5 ch !

CONTOUR HHs 22 ch
 CONTOUR App HHs 29 ch


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IMPACT UX

VIEW MORE VOD !

CONTOUR App HHs +19%


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IMPACT UX

LESS
 CHURN !

CONTOUR App HHs -15%


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MERCI

S E E YO U AT I B C F O R S N O W F L A K E 1 5

OLIVIER LACOUR SENIOR DIRECTOR, DESIGN

THE STUDIO

VIDEO SUMMIT ‘14

JUNE 20, 2014

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