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Instead, they serve as versatile storage system for any home accessories and sometimes ... Bedroom organizer has a great variety of solutions in terms of form,.
Move Light

Li ve Smart

GARY SUNG

PROBLEM STATEMENT

Sacrificing The Quality of Home Life Bulky furniture makes moving difficult, so people who live in short-term housing situations tend not to buy furniture. The lack of proper furniture reduces the quality of home life. But what if there was furniture that could help you move?

DESIGN PROCESS

DISCOVER

DEFINE

DESIGN

DELIVERY

Secondary Research Primary Research

Analysis Synthesis

Ideation Refinement

Validation Execution

Discover

DESK RESEARCH

Define

Design

Delivery

Resident Demographics

8% 65 & older

UNITED STATES

Renter-occupied housing unit

18% 45-64

51% under 30

23% 30-44

Year householder moved into unit Moved in 2010 or later

54.1%

Moved in 2000 to 2009

36.1%

Moved in 1990 to 1999

6.0%

Moved in 1980 to 1989

2.0%

Moved in 1970 to 1979

1.0%

Moved in 1969 or ealier

0.7%

Data source: United States Census Bureau

Age of population for people in rental housing

35% of U.S. residents live in a Rental Housing

Data source: NMHC tabulations of 2013 American Community Survey microdata. Updated 2/2014 Note: Does not include non-housing units.

The Age of Nomadic Millennials The current American housing statistics shows that more and more young individuals choose to live in rental housing. One-year lease is the most common housing lease in the U.S. Most rental residents are non-pernament residents; they move once or twice per years. As the rental housing business rapidly grows each year, there is a great market opportunity for a design that is based on improving short-term living condition for young people.

Discover

MARKET RESEARCH

Define

Design

Office Desks

Bookcases/Storage Cabinets

The trend in physically and visually smaller, lighter, more portable will continue in US furniture market. The need of storage for traditional books is gradually decreasing. In stead, a simple minimal single desktop surface has become more popular than desks with heavy storage.

The traditional library bookcases have been replaced by smaller bookshelves with open spaces. Bookcases’ primary purpose is no longer storing books. Instead, they serve as versatile storage system for any home accessories and sometimes become a decoration at home.

Mobility

Mobility

Durability

Aesthetics

Storage

Single surface desk

Affordability

Desk with storage

Delivery

Floating desk

Durability

Aesthetics

Storage

Open Bookshelf

Affordability

Close Bookshelf

Storage Combination

Discover

MARKET RESEARCH

Define

Design

Delivery

Bedroom Organizer

Economical Alternatives

Bedroom organizer has a great variety of solutions in terms of form, material, scale, and functionality due to the complexity of storage needs. Light weight storage system such as modular organizer has becoming more popular for millennials.

Nomadic millennials usually are not willing to spend a lot of money on furniture because of its high price and low mobility. However, they tend to look for economical alternatives which are generally more portable, versatile, but with poor aesthetics. Plastic storage boxes are the most popular.

Mobility

Mobility

Durability

Aesthetics

Storage

Wardrobe

Affordability

Clothes storage system

Chests of drawers

Durability

Aesthetics

Storage

Storage box

Affordability

Foldable Organizer

Mobile Hanger

FIELD RESEARCH

Activities Environments Interaction Objects Users

User Research: AEIOU Analysis The people I recruited for my research were college students and young professionals who move annually and live an urban lifestyle. Through the interviews, I found their needs and wants by listening and observing their home environments. Furthermore, the AEIOU analysis guides me closer to opportunities in business and product solutions.

Discover

Define

Design

Delivery

Discover

FIELD RESEARCH

“I spend most of my time on my desk, using my laptop and doing homework.”

“I always eat on my desk eventhough we have a dinning room. ”

Desk For Everything Most people use their desk for everything. The need for a desk or a topsurface to work is essential.

Define

Design

Delivery

Discover

FIELD RESEARCH

“I don’t have enough spaces to put things down in my room.”

“I am not buying a nice table because I’m staying here for just a year.”

Lack of Furniture Individuals who move frequently tend not to purchase furniture due to the difficulty of moving. People need a cheaper or travel friendly solution.

Define

Design

Delivery

Discover

FIELD RESEARCH

“I bought a plastic organizer and those big blue boxes. They are cheap and useful for moving.”

Alternative Solutions Plastic drawers and organizers are popular alternatives due to price and mobility.

Define

Design

Delivery

Discover

FIELD RESEARCH

“I bought a plastic organizer and those big blue boxes. They are cheap and useful for moving.”

Messy but Organized Many individuals want quick access to their belongings and tend to organize things in a very rough way.

Define

Design

Delivery

Discover

FIELD RESEARCH

“I had a futon before, and I really liked it. But I couldn’t bring it with me”

Abandoning Furniture For people who move annually, furniture with low mobility has short lifespan eventhough it is well-designed and functional.

Define

Design

Delivery

Discover

PERSONA / CONSUMER SEGMENTATION

NOMADIC MILLENNIAL

Purchase Priorities:

COST

ON-THE-GO PROFESSIONAL

Purchase Priority:

FUNCTIONALITY AESTHETICS QUALITY

QUALITY

Define

Design

Delivery

EXPLORER

Purchase Priority:

FUNCTIONALITY COST AESTHETICS

FUNCTIONALITY QUALITY COST AESTHETICS

Age Group: 18-25

Age Group: 25-35

Age group: 20-45

Income Range: $0 - $15000

Income Range: $20000 - $60000

Income Range: $15000 - $70000

Environment: live alone or with others in school dorms or short-term lease housing.

Environment: live alone in short-term leasing apartment.

Lifestyle:

Lifestyle:

Lifestyle:

College students who move annually and don’t want to spend money on decent furniture because of its high price and low mobility. These millennials rather stand the lower quality of home life.

Young professionals or business people who move frequently due to their jobs.

Explorers who travel frequently as a hobby.

Discover

EXPERIENCE MAP PHASES

Packing

Transporting

Loading

Transporting

Unloading

Define

Transporting

EXPERIENCE

PAIN POINT

INSIGHTS

Learned from the most popular packing and moving tool, cardboard boxes, the furniture design for short-term housing situation should focus on easy accessibility, great capacity and Mobility.

PAIN POINT

Since the most popular and economical ways to move all involve automobiles, the furniture should fit in at least somewhere in an average sedan car. Fitting a sedan car trunk is the ideal.

Design

Delivery

Unpacking

Discover

BRAND POSITIONING

MORE STORAGE

Delivery

FURNITURE HIGH MOBILITY

LOW PRICE

HIGH PRICE

OPPORTUNITY AREA

Storage Boxes LESS STORAGE

Design

HIGH QUALITY

OPPORTUNITY AREA LOW MOBILITY

Define

LOW QUALITY

Discover

MOOD BOARDS User Life Style

SIMPLICITY FUNCTIONALISM FLEXIBILITY

COLLABORATION MULTITASK ADVENTUROUS UNEXPECTED

Define

Design

Delivery

Discover

HIGH LEVEL SUMMARY

Define

Design

TARGET AUDIENCE The furniture is designed for young people who live in short-term housing situations or who move frequently due to their job, hobby, or other factors. These millennials do not want to buy bulky furniture and are looking for an efficient and innovative alternative.

MARKET OPPORTUNITY In both pernament and temporary living environments, there are high quality and high price furniture that consumers may choose to purchase. In temporary living environment, some students and other consumers with lower budget usually give up on purchasing furniture and choose the cheap plastic boxes as a popular storage system. These boxes are a cheap and versatile solution for moving and living. As a result, there is a market opportunity in the gap between cheap plastic boxes and IKEA.

PRODUCT POSITIONING

Mobility Affordability

Learning from current storage systems and the business models from IKEA, borrowing the high protability of clothes organizers and smaller storage accessories, and the efficient storage from larger furniture, I aim to integrate high mobility into efficient storage system, forming a new product category.

DESIGN GUIDE In short-term lease housing environment, mobility (portability) and functionality (efficient storage) are the most crucial specifications for users. According to the user research, the five key specifications for temporary bedroom storage system are ranked: Mobility > Affordability > Functionality > Asthetics > Durability

Asthetics

Storage Durability

Delivery

BRAINSTORMING / IDEATION Based On The Design Guide

Mobility > Affordability > Functionality > Aesthetics > Durability

Discover

Define

Design

Delivery

SURVEY

Discover

A Google survey was conducted to get feedback on the five finalized design directions from ideation. Since every person is a housewares user, the survey was published on a social media and received nearly 50 responses. The summary of the result are shown below.

CONCEPT 1

CONCEPT 2

CONCEPT 3

CONCEPT 4

Define

Design

Delivery

CONCEPT 5

Insights A mobile chair with storage

Effective Moving

32%

Easy Moving

32%

Easy Packing

35%

Practical Furniture

43%

Most likely To Purchase

A plastic storage box that turns into furniture

A plastic storage box that turns into a floor desk

A dolly that turns into furniture

A cardboard box that turn into furniture

In short-term housing situations... Despite considering concept 2 not to be practical furniture, people are still most likely to purchase it because it makes packing and moving easier.

47% 53%

Opportunity

49% 46%

47%

40%

Improve the ergonomics of concept 2 to make it more practical furniture.

Discover

MATERIAL / PROCESS

Define

Design

Rotational Molding Durability

Easy To Clean

ADVANTAGES

Fire Retardant

Chemically Resistant

Tamper Proof and Safe

Flat Walls

Sharp Edges

LIMITS Narrow Wall Separation

Draft

Delivery

Discover

DESIGN CHECKLIST

The box has to fit inside an average-size trunk for a regular sedan car and be comfortable to hold with two hands. The dimension of the box should not be bigger than 24’’ X 24’’ X 18’’ and a grip or a handle is needed somewhere on the side wall of the box.

Define

Design

The furniture design needs to be rotational molding friendly. The outside radius should be bigger than 0.125’’. There should be a draft along the parting line.

The desk set should have comfortable ergonomics.

The solution should be customizable or versatile.

The height of the desk should be between 28’’ and 32’’ The height of the seat should be between 16’’ and 22”

The solution must have at least one unique feature.

Both the box form and the desk form should be aesthetically pleasing and well fitted.

The furniture needs to have both a primary storage and a secondary storage. Incorporate storage for smaller objects.

The box should have a spacious interior for packing, as well as side walls of certain height to hold objects. The edges of the box should not a rounded too much to avoid losing too much interior space.

Delivery

IDEATION / EXPLORATION

Discover

Define

Design

Delivery

PHYSICAL PROTOTYPES Structure / Porportion / Styling

Discover

Define

Design

Delivery

Discover

Move Light

Define

Design

Delivery

Live Smart

Nomad is a modular furniture system that can be used to move as a storage box and can be reassembled to a desk set or shelving. It increases the quality of home life for short-term housing residence who tend not to buy furniture because bulky furniture makes moving difficult.

Furniture System / Gar y Sung

Discover

Define

Design

Delivery

Pack

Move

Reassemble

Nomad can be used to move as a storage box

The roto-molded plastic box is light and durable, allowing users to easily carry and fits a regular sedan car trunk.

After moving, the user may unpack and reassemble the box into either a shelving or a desk set depends on the user’s need.

Furniture System / Gar y Sung

Discover

Define

Design

Delivery

Design For Consumer and Manufacturer Nomad includes 3 pieces of hollow forms made of HDPE (High-density polyethylene), which 3 the density is approximately 0.95 g/cm. Nomad weights approximately 6 kg. It is a lot lighter than a typical wooden desk. Every surface has draft angles and is slight curved in order to be rotational molding friendly.

Furniture System / Gar y Sung

Discover

Define

Design

Delivery

Furniture System / Gar y Sung

Discover

Desk

or

Define

Design

Delivery

Shelf

Furniture System / Gar y Sung

Discover

Define

Design

Delivery

Furniture System / Gar y Sung

THANK YOU

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