grace hotel rooms throughout the Valley, Whistler Magazine gets noticed ..... booking. Clients pre-paying the total price will qualify for a 2% discount. Production ...
WHISTLER’S PREMIER P U B L I C AT I O N S I N C E 1980
M AG A Z I N E
1980 - 2015 TH
2 0 1 5
M E D I A
K I T
Whistler’s Visitor Publication since 1980
We are where it’s at! Literally and figuratively.
O U R W R I T I N G C E L E B R AT E S W H I S T L E R ’ S F I N E S T
Looking for the inside, exclusive scoop on what our local Olympians are up to post-Games? Want to know what our fantastic food writer has to dish about the best raw oysters in town? Or maybe you need a local “girl guide” to take you heli-skiing on her favourite hidden slope? We’ve got it covered. Our local, high-calibre writers immerse you in the world of Whistler and all it has to offer. R E A C H I N G T H E R E A D E R S Y O U WA N T
We’re always within hand’s reach of the most influential and affluent visitors and locals alike. The only hardcover bound local magazine to grace hotel rooms throughout the Valley, Whistler Magazine gets noticed by Whistler’s best high-end customers first. We are the only tourist magazine that can boast that we’re all about Whistler; we know our town best.
Where do people Whistler Magazine?
wice a year, 40,000 copies of WHISTLER MAGAZINE are printed and distributed to a targeted group of hotels, condominiums, retailers, restaurants and spas, reaching the most affluent residents and visitors with the highest disposable income and spending power. Of our 40,000 copies some 10,000 are hardcover, keepsake editions that grace our high-end hotel rooms and exclusive mailing list. Each edition is restocked and on the shelf for six months, making it an excellent investment for advertisers. We’re a “keeper” that guests take with them, and locals leave on their coffee tables through numerous seasons.
Whistler Hotels & Accommodations
Aava Whistler Hotel At Nature’s Door Adara Boutique Hotel Aloha Whistler Alpenglow Alpine Vacation Accommodation Affordable Whistler Accommodations Aspens on Blackcomb Blackcomb Lodge Brew Creek Lodge Carleton Lodge Cascade Lodge Clock Tower Lodge Club Intrawest Coast Blackcomb Suites Crystal Lodge Crystal Ski Holidays Edgewater Lodge Executive Inn Fairmont Chateau Whistler Fairmont Gold Chateau Whistler Four Seasons Resort Four Seasons Residences Glacier Lodge Glacier Getaways Glacier Resort Properties Granville Island Hotel Greystone Hilton Whistler Resort & Spa Hilton Whistler Resort & Spa Horstman House Le Chamois Legends Listel Lodging Ovations -Legends -First Tracks Lodge -Evolution Lost Lake Lodge Marketplace Lodge Marquise Mountain Memories Accommodations Mountain Vacation Planners Mountainside Lodge Nita Lake Lodge North Star Northern Comfort Accommodations Pan Pacific Mountainside Pan Pacific Village Centre Pemberton Valley Lodge Pinnacle Resort Priority Property Rainbow Retreats ResortQuest – All Properties -Alpenglow -Aspens on Blackcomb -Cascade Lodge -Glacier Lodge -Lake Placid Lodge -Market Pavilion
-Marketplace Lodge -Plaza Suites -Powderhorn -The Marquise Lodge -Town Plaza Suites -Tyndal l Stone Lodge -Woodrun Lodge Riverside RV Resort Stoney Creek Resort Properties Summit Lodge & Spa Sundance Sundial Twin Peaks Westin Whistler Resort & Spa Whistler Chalets Ltd. Whistler Executive Accommodations Whistler Home Holidays Whistler Peak Properties Whistler Pinnacle Hotel Whistler Premier Properties -Alpenglow -Arrowhead -The Aspens -Blackcomb Greens -Blackcomb Lodge -Crystal Ridge -Foxglove -The Gables -Glacier Lodge -Glacier’s Reach -Gleneagles -Horstman House -Lost Lake Lodge -Market Pavilion -Marquise -Montebello -Mountain Star -Northern Lights -Painted Cliff -Powderhorn -Snowberry -Snowgoose -Stoney Creek - Northstar, Lagoons, Sunpath -Symphony -Tyndall Stone Lodge -Valhalla -Whistler Town Plaza Bear Lodge -Whistler Town Plaza Deer Lodge -Whistler Town Plaza Eagle Lodge -Woods Whistler Reception Services Whistler Resort Homes Whistler Resort Management Whistler Resort & Club Whistler Retreats Whistler Sportpak Whistler Vacation Club
Whistler Village Accommodations Wildflower Lodging Company Wildwood Lodge Woodrun Lodge WorldMark Whistler
Alpine Chalet Whistler Inn Pension Alpine Lodge Pension Alta Vista Chalet Bear Trail Inn Chalet Brio Haus Cedar Springs Lodge Chalet Bambi Chalet Beau Sejour Chalet Luise/Alice Durlacher Hof Alpine Country Inn Edelweiss Pension Fireside Lodge Golden Dreams Haus Landsberg Haus Stephanie Idylwood Inn Inn at Clifftop Lane Latitude 50.0 Lodge Limoges Inn Lorimer Ridge Pension Renoir’s Winter Garden Southside Lodge Whistler Mountain House
Delta Whistler Village Suites Holiday Inn Sunspree Sundial Boutique Hotel Tantalus Lodge Whiski Jack -Aspen Lodge -Cascade Lodge -Fitzsimmons Whistler -Lake Placid Lodge -Northstar Whistler -Powder’s Edge -Snowbird Whistler -Tyndall Stone Lodge -Valhalla -Village Gate House -Westin -Whiski Jack at Whistler Creek -Whistlerview -Whistler Town Plaza -Whistler Village Centre -Woodrun Lodge Whistler Village Inn & Suites
Retail/ Commercial Adventure Group Amos & Andes Armchair Books Art Junction Art Gallery Row Back In Action Physio Big Sky Golf Club Blackcomb Beer & Wine Blackcomb Sleighrides Cabin Fever Canadian Snowmobile Celebrate Chapters Books Downtown Vancouver Cows Creekside Market Crystal Lodge Furry Creek Golf & Country Club Gibbons Hospitality Helly Hansen IGA Whistler Keg Keir Jewellery Meadow Park Sports Centre Mountain Galleries Museum of Mining Nesters Market Nesters Market Squamish Nicklaus North Golf Course OC2 Pandora Jewellery Patina Interiors Peak Ventures Pemberton Valley Supermarket Resort Municipality of Whistler Resort TV Roots Scandinave Spa Snowflake Squamish Lil’wat Cultural Centre TAG – The Adventure Group Tourism Whistler Upper Village Market Whistler Medical Clinic Whistler ATV Whistler Blackcomb Whistler Chamber of Commerce Tourist Info Centre Whistler Clothing Co. Whistler Sport Legacies White Spot ZipTrek
Squamish August Jack Motor Inn Chieftain Hotel Dryden Creek Resort Garibaldi Golf Resort Garibaldi Motor Inn Glacier Gallery B&B
Glacier View B&B Greyhound Howe Sound Inn & Brewing Klahanie Campground McQuinn Manor B&B Mountain Retreat Hotel Nu-Salya B&B Chalet Sea to Sky Hotel Squamish Adventure Center Squamish Discovery Centre Squamish Inn on the Water Tantalus View Chalet
Pemberton Abby’s Inn B&B Auberge du Pre B&B Centennial Cafe Greenwood Country Inn Home Comforts B&B La Hacienda B&B Lillooet River Lodge B&B Mt. Currie B&B Pemberton Hotel Pemberton Meadows Inn Pemberton Valley Vineyard Boutique Hotel Green Water Resort B&B
Vancouver & Lower Mainland Hotels, Vancouver & U.S. Tourist Facilities BCAA – all offices Century Plaza Chilliwack Visitor Centre Coast Harbour Hotel Coast Plaza Hotel Delta Pinnacle Empire Landmark Hotel Fairmont Hotel Vancouver Fairmont Vancouver Airport Fairmont Waterfront Four Seasons Hotels Furry Creek Golf & Country Club Granville Island Hotel – In-room Hilton Metrotown Hilton Vancouver Airport Holiday Inn Vancouver & North Vancouver Hyatt Regency Hotel Le Soleil Hotel Lonsdale Quay Hotel Millennium Water Vancouver Oregon Travel Centres Pacific Rim Pan Pacific Hotel Peace Arch Travel Info Centre Pinnacle Waterfront - N. Vancouver Radisson Vancouver Richmond Mariott Richmond Hilton
Richmond Travel Info Centre River Rock Casino Sheraton Four Points Airport Sheraton Guilford Sutton Place Hotel Vancouver Vancouver International AIRPORT -YVR Skylynx -Fairmont Airport Vancouver Marriot Hotel Washington Travel Centres Waterfront Centre Hotel West Vancouver Visitor Centre Westin Wall Centre White Rock Visitor Centre
Transportation Whistler Limo/Glacier Coach and several Vancouver Limo Companies
Subscriptions/ Mail Outs/ Conferences Mailed to high-end long-term subscription base. Mailed out and distributed at conferences and events across Canada and the US by Tourism Whistler, Resort Municipality of Whistler and Whistler Blackcomb.
Personalized Hard Cover Copies Aava Adara Aspens Club Intrawest Coast Blackcomb Suites Crystal Lodge Edgewater Lodge Fairmont Four Seasons Hilton Listel Lodging Ovations Mountainside Lodge
Nita Lake Lodge Pan Pacific Resort Quest Summit Sundial Tantalus Resort Tourism Whistler TPI Management Westin Whistler Premier Woodrun
Who Whistler Magazine?
isitors do. And who visits Whistler? Lots and lots of destination tourists, but we reach the most sought-after demographic: 25-54, high-income consumers. Our readers are here for a good time: dining, shopping, recreating, relaxing and celebrating the good life. Total Commercial Sector Spending by Visitors, Residents and Commuting Employees Total Commercial Sector Spending by Visitors, Residents and Commuting Employees
scene in Whistler?
e like to be at the centre of the excitement, and that means leading the charge with event partnerships and high-profile parties.
WE are proud sponsors of many events, including: • WSSF - World Ski & Snowboard Festival • Cornucopia Whistler • Whistler Blackcomb: Crankworx, Canadian National BBQ Championships & Deep Winter Photo Challenge • Whistler Blackcomb Foundation: Telus Winter Classic, Skyhigh Dinner & Telus Golf Classic • Ironman Whistler • Pemberton Chamber of Commerce: Annual Golf Tourny • Whistler GranFondo • WinterPRIDE • Whistler Beer Festival • Whistler Community Services Society • Whistler Chamber of Commerce: Excellence Awards, Whistler Golf Challenge, Women of Whistler & ServeUs Challenge • Whistler Health Care Foundation: Indulge Gala • Whistler Arts Council: Artwalk, Children's Festival & Performance Series • Whistler Half Marathon • Whistler Wellness Fair • Bicycles for Humanity
WHISTLER MAGAZINE works. But don’t just take our word for it. “We advertise in Whistler Magazine year after year because we know it is one of the best ways to reach Whistler’s guests. From the production, to the editorial, to the distribution, it is a quality piece that hits our target market.” Jessica Caton Marketing Services Supervisor, Whistler Blackcomb “I had a customer come in with our Whistler Magazine third-page ad in hand, (they had found it in their Fairmont Chateau hotel room). They pointed at two of the three sweaters in the ad and bought them on the spot. One of the sweaters was over $600! We have received fantastic response from our many years of advertising in Whistler Magazine.” Hilary Hendriks Owner, Amos & Andes Sweater Shop “I planned my three dinners out in Whistler from the dining guide in your magazine, while relaxing in my hotel room at the Westin. I enjoyed Hy’s, Bavaria and Araxi.” Tom Shepard Executive Vice President, Global Sponsorship and Partnerships Visa International “For those looking for a great way to expose your business to resort guests — you definitely need to consider Whistler Magazine. Consistently producing a high-quality piece with engaging content, we have been continuous advertisers for years now. The publication provides the opportunity for us to truly present our experience in the best fashion, which is highly valued. Distribution is also comprehensive, so we are confident our advertising is being seen by our target audience, which is key.” Warrick Hubbard Director of Marketing, Ziptrek Ecotours
So Why Advertise? We’ve given you the reasons, now find out who’s already doing it: Whistler Blackcomb | RBC | VISA | HSBC | Nissan | Infiniti American Express | Vincor Wines | Chivas Regal | VANOC | Birk’s Roots | Billabong | Icelandic Designs | Rossignol | Bogner | Pucci Michael Kors | LTD | MYNK | Columbia | Quiksilver | Burton | Salomon Bonfire | Spyder | Descente | Dale of Norway | Swiss Army | Victorinox North Face | Wolverine | Napariji | KJUS | Helly Hansen | Lush Rennie Development | Cressey Development | British Pacific Properties HeliJet | Benjamin Moore | BC Liquor Stores | IGA | Nester’s | Sotheby’s Comor | Whistler Real Estate Co. | Kadenwood | Solterra Development Canadian Snowmobile & ATV | Ziptrek | The Adventure Group (TAG) Gibbons
Intrawest/Playground Resorts | Valle Nevado Ski Resort, Chile Fairmont | Four Seasons | Westin | Pan Pacific | Mountain Galleries Whistler Village Art Gallery | Club Intrawest Resort Development Umberto’s | Bearfoot Bistro | Araxi | Ric’s Grill | Keir Jewellery | Cow’s Hatley | L’Occitane en Provence | Nicklaus North Golf | Furry Creek Golf Peak Performance | Open Country
The Fine Print Deadlines
Issue Publication Closing Date Summer/Fall 2015 May 15, 2015 March 6, 2015 Winter/Spring 2016 November 26, 2015 September 14, 2015. No cancellations are accepted after the space closing date. Winter/Spring issue available mid-November, always prior to U.S. Thanksgiving Weekend and Ski Season Opening weekend. Summer/Fall issue is on the stands in mid-May, prior to the Canada’s Victoria Day long weekend and U.S. Memorial Day weekend.
Discounts & Terms
Full payment required 30 days from receipt of invoice for clients with active accounts, otherwise pre-payment is due at time of booking. Clients pre-paying the total price will qualify for a 2% discount. Production charges will be billed separately and are due 30 days from billing date. Service charge of 2% per month will be charged to overdue accounts.
Please call for quote.
An additional 15% of the ad rate will be charged for guaranteed positioning. Positioning is at the discretion of the publisher except where specific positions are covered by written commitment of the publisher.
Production charges Clients receive two ad proofs at no charge — further proofs will be billed at hourly rate of $75, minimum charge $75.
Limitations of Liability
Advertisements are accepted upon representation that the advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold publisher harmless against any expense or loss by reason of any claims arising out of publication. All contents of advertisements are subject to approval of publisher. Publisher reserves the right to reject or cancel any advertising at any time for any reason. In event of an error or omission of all or part of any advertising, in no event to exceed the total of such charges payable for the advertising, publisher’s liability is limited to the amount that such an error or omission reduces the value of the advertising, in no event to exceed the total of such charges payable for the advertising.
Mechanical Requirements (Width x height in inches) Horizontal 1/2 pg • 7.125 x 4.75 Square 1/3 pg • 4.65 x 4.75
Full page • Trim size 8.375 x 10.75 • Full page including bleed 8.875 x 11.25 (live area: 7.75 x 10)
Recreation Guide 1/6 pg • 3.5 x 2.75 1/3 horizontal • 7.3 x 2.8 1/3 vertical • 3.5 x 5.8 1/2 vertical • 3.5 x 8.9
Vertical 1/3 pg • 1/4 pg • 2/3 pg • 1/2 pg •
Double page spread • Trim size 16.75 x 10.75 • Full page including bleed 17.25 x 11.25 (live area: 16 x 10)
Services Directory 1/8 horizontal • 3.5 x 2.25
2.2 x 9.75 3.5 x 4.75 4.65 x 9.75 3.5 x 9.75
Print-Ready Advertising This consists of ONLY those ads which are completely ready for press. Full colour print-ready ads must be submitted to size on CD or DVD disk or ftped to our site. Formats accepted are: high-res PDFs (preferred), Adobe InDesign CC2014 or older documents, Adobe Illustrator eps files, and Photoshop tiffs. All fonts and supporting graphics must be included. Photos must be CMYK, minimum 300 dpi. Tiffs or jpgs with type must be minimum 600 dpi. Maximum ink density for photos is 320%. Microsoft Word, Quark XPress and Corel Draw documents can not be accepted.
FTP Information ftp.biv.com Login: wqguest Password: guest Directory: /WhistlerQuestion/Whistler Magazine
WINTER/ SPRING 2015
WHISTLER’S PREMIER P U B L I C AT I O N S I N C E 1980
M AGA Z I N E LIFE AFTER THE GAMES THE BREAKFAST CLUB SKI RUN NAMES SHOPPING | DINING ARTISTS | HOMES
APRÈS with STYLE Complimentary Copy SCAN WITH LAYAR
Please Take One
WINTER/ SPRING 2014
WHISTLER’S PREMIER P U B L I C AT I O N S I N C E 1980
M AGA Z I N E
OVER the TOP Take extravagance to the extreme on your Whistler getaway!
Skiing Whistler Before Whistler Perfect Wine Pairings Ski School: Not Just for Beginners
PLUS: SHOPPING | FASHION | ARTISTS | NIGHTLIFE SCAN WITH LAYAR
Please Take One
GENERAL MANAGER, ADVERTISING & OPERATIONS W H I S T L E R ’ S P R E M I E R P U B L I C AT I O N S I N C E
W I N T E R / S P R I N G 2 0 1 3
Sliding Centre Adrenalin Rush Eat Like a Rock Star
Shopping Artists Recreation Nightlife
Cell: 604.932.1672 Phone: 604.938.0202 [email protected]
Warm up with the latest fashions for on the slopes and in the Village
1980 - 2015
Complimentary Copy Please Take One
PHOTO CREDITS: COVER - KRISTEN MCGAUGHEY, BONNY MAKAREWICZ, BONNY MAKAREWICZ, JUSTA JESKOVA PAGE 2 - BONNY MAKAREWICZ, PAGE 4 - MIKE CRANE, PAGE 8 - ERIC BERGER, PAGE 10 - WWW.COASTPHOTO.COM